How Western Forest's newSpec ial Producfs Division can work for yo(J. ..

An alertness to the growth potential and capabilities of Western Forest Products, Co., led us to embark on a far-reaching diversification program, other than supplying lumber to our cusromers.

To support the new growth and activities of the great lumber products industry, we have invested substantially in automation. Special high speed milling, gluing and finishing equipment to produce special products such as: glued clear pine and Douglas Fir shelving; assorted furniture parts; door cores; door stiles and many others.

For further information on how our specialized seruice and products can be oriented to meet your specific demands, please contact our representative today.

A note f rom WESTERN I-OREST PRODUCTS; Success is a ref lectioncooperation between supplier and customer is an image we haue maintained consistently in our successful nine year company history.

New So-Gol Worehouse

Opening of a new So-Cal Building Materials Co. warehouse in Colton, Calif., has been announced by general manager Dick Freeman. Colton is about 50 miles east of Los Angeles.

The new warehouse is eeared to a sales expansion program that will cover the mountain resort area as well as dealers in San Bernardino, Riverside and Imperial counties. This new service will offer faster pick-up and delivery of all standard brand items presently distributed by So-Cal.

So-Cal Building Materials Company was established in I9M with just a couple o{ warehouse helpers and a salesman. Today, two dozen employees service the southland dealers.

As business grew the natural move was eastward, according to Dick Freeman. Selected as Colton Division manager is Bud Corey, wholesale distribution expert who have been with So-Cal for l0 years in various phases, Danny Ledesma, who has been calling on dealers throughout the ooKite Area," continues as territory sales representative.

'fhe new warehouse will be equipped with Johnson-Flaherty pallet racks for fast handling and to permit a larger inventory for pick-up and deliveryo said Freeman. "The development and growth of this east- ern area in San Bernardino and Riverside counties is the reason we have expanded into this fast-growing market with our one day service," he continued. l,ocated at 342 West 'oI" St., So-Cal is practically on the San Bernardino Freeway. Substantial stocks are beine maintained of nails, CF&I wire productr. Rylo"k sliding doors and windows, Plywall paneling, Fortifiber building paper and other items.

During August an open house will be held at the new warehouse for retailers, Iriends and suppliers to show them the newest operation in So.Cal's major expansion program,

Other branch locations are on the drawing board to keep abreast of this fast growing trade area, and according to Freeman. o'maintain leadership in our field of service."

LA Gols Elect Officers

The regular monthly meeting of the Hoo-Hoo-Ette Club gI and the last until Sept. 14 met June 8 to install new officers.

Future business was discussed and the club planned to continue their scholarship fund.

Founder Ann Murray was the installing officer when the following new officers were elected as follows:

Estella Seemayer, president; Hazel Tandy, lst vice president; Evelyn Miller, 2nd vice president; Dorothy Hagerman, 3rd vioe president; Felicia Reid, secretary; Eleanor Pecksted, treasurer; Genevieve Delaney, initiation and membership; Sallye Bissell, publicity; Mildred Dutton, liaison officer.

Others appointed were: Betty Morrill, CatTail editor; Vi Neal, associate editor; Dorothy Simons, employment chairman.

Donna Dean, who is the Ist vice-president of the national Hoo-Hoo-Ette organization also attended the installation.

The annual summer party will be held on August 22, at the home of Virginia Fiorelli in Torrance. California.

New Associolion's Offices

New, expanded offices for the Western Wood Products Association. the lumber association resulting lrom consolidation of W'estern Pine Association and West Coast Lumbermen's Association, will be occupied by W![PA staff members in August, James R. Turnbull, chief administrative om@r, has announced.

The combined staffs will occupy space on the entire 7th floor and most of the 8th floor of the Yeon Building in downtown Portland. Western Pine Aseociation has been located for many years on the Sth floor of the Yeon Building while the West Coast Lumbermen's Association has occupied space in the Neighbors of Woodcraft Building in Portland.