NOHI! ns

dumping material irrto the hands of a local chairman during National Forests Week. Two-thirds of the word opromotion' is motron-

The American Plywood Association sug' gested these ways in which teeth could be put in the saw of local level wood pro' motion:

(l) TV FILN{ CLIPS by APA and others made available through the National Wood Council or Hoo-Hoo. Direct calls can then be made on the local station to request they be run on a time available basis.

(2) A DIRECTORY o{ all national manu' facturing associations, giving names and addresses so that men on the local level can deliver these to architects, making available sources of information.

(3) WOOD PRODUCTS GUIDE listing local firms which the architects can call on.

(4) PUBLICITY HOUSE built in the lo' cal area by local funds to promote wood.

HOME OWNERSHIP ADS to stimulate the public into spending money on homes rather than cars, TV, etc, PRESS KITS which should be coordinated by professionals.

OPEN HOUSE GUIDE. Whenever a new school or church built out of wood is open to the public, conduct tours for the public.

(B)

}-OREST PRODUCTS DISPLAYS.

Bob Holder, International Hoo-Hoo, explained Hoo-Hoo's intent to hire a field man to work with local clubs on wood promotion activities and to publish the HooHoo bulletin monthly. He anticipates this will be financed by a dues increase of $3 per year. He explained the desire of many clubs to promote r.r'ood, and the following motion was unanimously adopted:

The National Wood, Council cooperate with the Hoo-Hoo ,4duisory Committee to coordinate mutual interest in local leuel ucnd promtttion and, eliminate du.plicatinn ol effort.

The National Wood Council requested an additional amount from the National Wood Promotion Committee of $5,000 to help area level wood promotion.

It was moved that the local clubs advise NLMA, through Bernie Hartung, of the names of architects who are being given wood promotional material on a personal contact so that the National Wood Council will not mail the same material direct to these architects.

The National Wood Council then ad' journed and immediately a joint session was held of the National Wood Council and the Hoo-Hoo Advisory Committee. Clark E. McDonald, Hardwood Plywood Institute, acted as temporary chairman in the absence of Al Bell, Jr.

(Continueil on Page 91)

Ready

..DEALER

As one of our dealers, you will receive the following cooperation: o Your name, with others, will be mailed out on inquiry. o We can include your name in our contractor advertising. o We provide free newspapermats.

. We provide you with stufiers.

. We provide counter literature.