NWC and Hoo-Hoo Put Heads Together on Wood Promotion

Wide ranging and solid ideas and methods on full-time promotion of lumber plus some real ways and means came out o{ the spring meeting of the National Wood Council. NWC also met in conjunction with the Hoo-Hoo Advisory committee later that day to s€t out for the lumber fraternity additional promotional plans. The meetings were held in Portland May 22.

Irollowing an earlier pattern. one participating association was asked to put on a promotion presentation. This was done by the American Plywood Association.

It was pointed out that local level wood promotion can be likened to a precinct committeeman. He is not the technical expert, but through groups, such as International Hoo-Hoo, the man-power is available to carry the message which can be supported by technical information from manufacturers associations.

"One-shot promotion efiort will not be efiective," stressed Don Janaeke, promotion manager o{ the American Plywood Association. 'oWe want an effective wood program to be yearJong, not just a matter o{