FASTeARGo HANDLING by.EIAFIGiE- ,,

Tronsporls millions of boqrd feet of top grode old-growth lumber from the greot north counlqy forests to the heqrt of the Southlond qrec. Weekly corgo shipments . . pockoged for eosy hondling to mointoin o complete yord lumber inventory immediote delivery from Wilmington, Coliforniq.

GIJT-TO-CDFIE|EFt

Two-three week delivery on most speciolity orders . Dimension, Plonk ond Timbers.

PLY\,VG'c|E,

Complete inventory of Douglos Fir inlerior qnd exlerior grodes for immediqte delivery from Wilmington. Also Hqrdwood Plywood.

FENCIT\IG

"Coosedqr" ruslic Aro,pe stoke style fenci'ng in 4', 5' qnd 6' lengths of duroble Weslern Red Cedqr. Pqckoged for eosy hondling from our Wilmington Worehouse. We olso slock l " o,nd 2" Weslern Red Cedor fence moleriol.

COOS H EAD LUMBER

AN D PLYWOOD CO.

Etefith 135

WILM INGTON, CALIFORNIA

P.O. Box 1215

Telephones: TE 4-5261 o SP 5-1179

Mqnufoctured | 00 rromotd GrowthPercenr A -iimoer by clR

(00t HEAD IIMBER (0MPAllY, (ool BaI, 0regon

Tronsweslern Pine Prcducts' New lt/bulding ond Jomb Plont

o'We established our new jamb and moulding plant in Los Angeles to offer a complete remanufacturing facility to wholesalers and distributors in the entire southwest who sell through legitimate trade channels,o' emphasized Jim Lubbin, president of Transwestern Pine Products Co.

This new firm, just six months old, has entered the production of precision pine products in volume at a modern 2y2-a$e layout that features a 4,0,000 sq. ft. manufacturing and storage area.

Norm Wendell has been signed on as freld representative for Transwestern. His territory includes Nevada and Arizona in addition to California.

New, automatic machinery has been installed and the production craftsmen have completed the shakedown period. Their knowledge in the woodworking field extends over a period totaling I00 years. Not exactly what you would call fledglings in the wood products field. Vern Paquette of Jamb Dandy Lumber Co. in Whiuier, is vice-president in charge of production; Gene Courchaine, of the same firm, is secretary-treasurer and general sales managerl Max Hersheld is vice-president of business administration. All of these officers of the Transwestern organization have had suc- cessful careers in the manufacturing and distribution of wood products.

Transwestern Pine Products is situated at 24,4A S. Arrowmill Ave., within minutes of the Long Beach freeway in Los Angeles and ofrers fast pick-up and delivery.

The company slogan is: "For the best in the West call Transwestern." Try 'emthey're at your service 100/e with I00 years experience.

New Cal-Fqcific LCL Shed

One of southern California's largest and most modern LCL sheds is now operating at the Cal-Pacific yards in Los Angeles. According to general manager Pat Benson, the new three level shed provides nearly 7,000 sq. ft. of protected area, covering over 300,000 board feet of surfaced redwood.

Elevated on concrete piers, the latest Cal-Pacific facility opens through one or more of a total of ten sliding aluminum doors. Surrounded by a fully "paved yard, the silver-white facility is a combination of practicability and eye-appeal.

"We felt the need had arrived to make Cal-Pacific's service complete. Now we can tell the customer that his order will be risht over. We consider it a distinct advantiee for both ourselves and our customerf' Benson explained.

Expert U.ges "Seleclive" Morketing

Selective buying and selling is the "key to order" in the complex system of forest products distribution, a lumber wholesale leader declared before the university of Oregon's first annual Forest Industries Marketing Conference held June 17 in Eugene.

Donald S. Andrews, National-American Wholesale Lumber Association, noted today's top mill management and sales departments give consideration to ooactual return on investment, rather than profits on sales."

This means they must carefully analyze "all the costs of distribution . consider what would happen to them if the wholesaler were eliminated or weakened . . distinguish between the wholesaler who relates his knowledge of customer needs to mill capacity, while performing the overall marketing jobs, against those who buy on a requisition basis."

The lumberman pointed out that modern communications has stimulated attempts to shortcut the normal layers of distribution.

"They may by-pass others who perform the functions of distribution," he said, o'but they cannot by-pass the functions themselves functions ,which actually add value to the product just as a mill does when it saws a log into lumber."