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Intense Forest Monogement Seen

The future of California's forests lies in the intense application of the same sciences and economics that serve modern agriculture, University of Calif. dean of agriculture Maurice L. Peterson has declared.

He told members o{ a Society of American Foresters meeting that "Forestry hasn't yet faced all of agriculture's pressures, but they are clearly coming," he said. "Intensive management of forest land, comparable with that of cropland, is near enough to reality to demand that professional foresters and students prepare for it."

Dean Peterson noted that recent studies in the UC School of Forestry see a shrinkage of about five percent in the forest area available for growing timlier by 1975.

While the annual cut of timber may have declined by as much as l5 percent by 1975 with the disappearance of old-growth reserves, he said, the demands on forestry and professional foresters can be expected to grow.

"We can see the same story shaping up that we have been seeing in agriculture," said Dean Peterson, o'where agricultural researchers and extension men. and even farmers themselves, have increasingly become scientists, engineers, and economists.,,

The University Dean paid tribute to the 50th anniversary of the School of Forestry at Berkeley, which is being observed this year. He remarked that such an anniversary is an appropriate time to reappraise the history of the school and professional forestry, and lay down guidelines for the next fifty years.

First WWPA-Brqnded Douglos Fir

The frrst shipment of Douglas Fir lumber in the l3-state area embraced by the newly-organized Western Wood Products Association and branded with the association's new grading emblem has been made by Southwest Forest Industries' sawmill in-McNarv. Arizona.

Western Wood Products Association is a result of a merger of Western Pine Association and West Coast Lumbermen', A.rociation.

John S. Richards, president of W.W.P.A., said that the honor of making the first shipment branded with the new Douglas Fir grade stamp wcnt to Southwest because of the Arizona company's "historical excellence in manufacturing and grading standards."

The new association has set up rigid and exacting standards of manufacturing and grading to which all member mills must conform. In addition, the association will conduct a promotional program to show the public the many ways in which wood products from the western region can be used.

LMA Membership Drive Goins

Eight leading northern California retail yards have joined the ranks of the Lumber Merchants Association this year, according to executive vice-president Jack Pomeroy. Personal invita. tions to join the influential northern California dealer association were extended, and accepted, by the following firms:

Minton's, Mountain View, Lyle Schafer manager; Hubbard & Johnson Lumber & Hardware, Mountain View, Jim Webber man. ager; Warm Springs Lumber Co., Fremont, Jay Ludlow owner; Carmel Builders Supply, Carmel, J. O. Handley owner; H & H Lumber Company, Seaside, Tommy Handley owner; Work Lum. ber Co., Inc., Monterey; Big Sur Redwood Supply, Pacific Grove, Jim Fife owner; and Laton Lumber Company, Laton, Jim Hoekstra owner.

Gets a little boring after a whileo doesnot it? You know... the same old pitch. redwoodbuyredwoodbuyredwoodbuyredwood. We can understand your reluctance to even bother with this old line. You can probably say it backwards, yourself. So, this month we're going to try something a little bit difrerent. We're going to tell you a story. About a sales manager we had to can last. summer. We think you'll understand why.

Mr. Wood first joined our organization as a little shaver. His job was to clean up any rough edges on our boards. Well, Mr. Wood (everybody called him Red), was so good at his job that he promptly rose through the ranks until he became our sales manager. At first, things went pretty smooth. Red Wood, even though much of his prior experience had been in the grain business, did remarkably well. Rare was the day he rubbed anyone the wrong way. Then it happened. We still can't understand why. But, for some unknown reason, Red began to refuse orders for Redwood. Not every order, mind you, just the big ones. He even went so far as to scold many of our best customers. Now, we have an extremely easy-to-get-along-with management. But even they became concerned. Red was called in for a complete explanation. Do you know what his story was? He had the nerve to tell our top brass that he.refused orders because of his lqve for Redwood. He simply could not bear letting it out of his sight. Now, who ever heard such a ridiculous story. No one could love Redwood that much. Or could they? Redwood.