Fact-Packed 72 Annual Meet Held By Nafional-American

,T"" pLAcE The Broadmoor, Colorado r Springs. The occasion . a bunch of swell guys who call themselves wholesalers, National American Wholesale Lumber Association members in conclave. The result: an exceptionally interesting andprofitable 72nd annual meeting.

A good part of the first two days was taken up by a participation conference on the three-part subject "CommuninationMotioatbn - Compensation." This conference was originated and led by a brilliant young California residerrt named Edward A. Altshuler, president of the Ascon Management Corporation of Bel Air, Calif. His outstanding presentation of his subject, plus the intelligent contributions of the membership sent many home with a new look at LOOK their businesses and with more very practical and pertinent suggestions for its im' provement.

The meeting was also very fortunate to have outstanding talks (not too long) from: Jack Parshall, editor, Building Supply News, Chicago, Ill., on the subject "Distributinn Is Wlnt You Make If'; R. P. Peyran, wholesale marketing manager, Potlach Forest, Inc., Des Plainso lll., on o'Marketing Machine Raed Lumber"; and from John Ritchie, director of information, American Plywood Association, Tacoma, speaking on "Cornmunimting and, Motiaating with Promotionnl Material.' [t is our opinion that our retail readers will be better served by their suppliers as a direct result of information gleaned at this meeting.

Internally, the association conducted necessary business, not the least of which was a decision to continue the Public Relations Program, started in 1963, and which has had a large measure of success.

Officers of the association for 1964-65; president, Walter J. Arling, Arling Lumber C.ourpany, Cincinnati,.Ohio; first vice president, Bruce F. Harriq Sanford-Herris Lumber Companyo Inc., Pittsburgh, Pa.; second vice president, Alfred D. Bell Jr., Hobbs Wall Lumber Company, Inc., San Francisco, California; treasurer, W'. Barry Everett, Everett Hoban, Inc., Brooklyn.