Dealer Cleans Ouf Stock With Wel l-Promoted Sale

Lumber & Builders Supply Company in the small town of Solana Beach, 22 miles above San Diego. every spring holds its justly famous semi-annual house-cleaning sale.

continued. Partner Al Childs added: "if anybody can buy at lower prices we'll give them double their money back.

This year they reported an increase of SOjb in drop-in cash sales over all other semi-annual sales.

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During seven days in May this year more than 7000 builders, contractors and handymen came to buy and prove that good business practices bring the paying customer every time.

'fen thousand square feet of display area were completely renovated for the shoppers to choose from thousands of items for home improvement, new construction, hardware, lumber, paints, complete kitchens and the tools to apply the materials.

"We stock practically everything for the home owner," said co-owner Herschel Larrick. Jr. "We will either have it in stock or get it right now at the right price,o'he

This is no hit or miss promotion after 40 years of experience with the retail, contractor and builder trade.

Weeks of planning are spent on stock purchases, displays and the newspaper advertising program. Direct mail is also used to reach every home-owner in the north county area. Rainchecks are issued on any merchandise out of stock which can be replaced and the stafi is trained to handle every contingency.

And everything is stocked from soup to nuts. Details are left in the capable hands (Continued, on Page 95)