The second home market

has changed a lot lately. Are your selling methods up to date?

The second home market is not only bigger than it was a few years ago. lt's different. Has your sales sirategy kept up with these important changes?

1. The second home is no longer just a cabin. lt's aDt to be a substantial small house built for eventual retirement. So you're selling to older couples as well as young famiiies, and often through builders.

2. The size of the do-it-yourself market may have been exaggerated. So you'll get more business if you offer a complete package, including at least a structural shell and utilities.

3. Most prospects don't own a lot. So you need to tie-in with realtors and developers. Promote your model, but offer land, too.

4. The most successful promotions of all involve comolete vacation-retirement communities, with recreation facilities. This way you can sell a lot, a house and a way of life.

American Plywood Association research has kept up with this changing market. The sales aids and plans in their Second Home Promotion Kit can help you get more of this profitable business-see coupon at right.