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FEATURES ruLY, 1964 vol,.43 NO. r

REVEILLE TIME/64

COMEBACK TOWN, U,SA

DEALER CLEANS OUT STOCK

ARIZONA RETAILERS ANNUAL

CAPITOL CLUB HOLDS ANNUAL

CLM PLAN OF THE MONTH

FACT-PACKED N-AWLA MEET

DEVELOPMENTS AT WIC CONVENTION

TOUR FOR "DRY STANDARDS' ADVOCATE

RESEARCH PLAN FOR FAST-GROWINT} REDWOODS

NWC & HOO-HOO PUT HEADS TOGETHER

GAL'S CLUBS JOINT CONCAT

CABINET ASSN. HEARS UNION AIMS

ALUMINUM SIDING, ANYONE?

SECOND HOME MARKET KIT

CLASSIFIED

LETTERS

ADVERTISERS INDEX

BUYER'S GUIDE OBITUARIES

Publleher

A. D. Beu, Jr.

Managlng Erlltor

David Cutler

Ailvortlelng Proaluctlon

Jerry Hlckey

Clr@ulstlon

Andrea Sanders

Publleherr RoDr€sontatlvea

NOBTIITNN CAI.IIIONNIA

Max Cook. advertlslns and news. 420 Market Street, San Franclsco' calllornia 94111. Phone Yukon 2-4797.

SOUTIIENN CAIIT1ORNIA

OIe tt[&y. advertlsing and news, 412 West Sixth Street, Los Angeles. California 90014, Phone MAdlson 2-4S5 or MAdison 2-06?0.

PACIFIC NONTI{WEST Peto trlaner. advertislng and news. Terminal Sales Builqfns' Portl'and, Oregon 97205' Phone CApitol 7-4993.

Eilttoriol Offices ilnBR"""o$h'T"'F"TI'$""FH'XFLfrT at liz wegt Sixth Street' Los $ilfrl'J""i r9i#!'T,'i'f39"'f; f$?ts iiv--Giit<iinta iumbqr Merchan-t' iic. Ftease-aodress all cor,respo-nd$S;iftr,lf;te,#il':{+sff't! subscrlDtlon Rates-U.S., Cana-da' ilI-Jfi;d*ild t6iin -s.merica:- $4' tr4ffi?{.5',jE't'j.1Ti'?*

THE CALIFORNIA LUM. BER MERCHANT is an indep endent mag azi,ne Pub' Iished monthW for those members of the lumber and building matertals industries who neeil and' want factual, accurute neuts and '&n objecti,ae arua'lgsis of eaents and products of con' cern to them.

Decorated by Nature. ..lmproved by Man Lam-Loc Pecky Cedar owes its heritage to sunshine, water. and a tree fungus with an artistic sense of humor. Man takes it from there. Laminating to strengthen and insure against through pecks. Milling to straighten and create edge design. Sandblasting to remove fungus residue, if desired.

The designer then adds his talents. A dramatic entrance flanked by a natural setting for plants. Or perhaps a friendly acoustical wall for stereo, family or music room. A durable surface for high traffic commercial applications or a fascinating disclaimer for kitchen or bath. Mountain, beach and resort homes add their accolades to Lam-Loc Pecky Cedar. A com-

Sold exclusively through Lumber dealers, patible paint and stain holdiBg temperament offers unlimited opportunity for expression, with little or no maintenance. Excellent insulating characteristics make Lam-Loc Pecky Cedar a fitting companion for surf, snow or sand.

Sold By You Lam-Loc Pecky Cedar has been a good money-maker for many dealers throughout the West. It's a lumber product with specialty item mark-up, and one inventory goes both ways,. inside and out. At the same time Lam-Loc Pecky Cedar is promoted for you in consumer media and directly with decorators and architects, The surest way to get your share of this business is to have Lam-Loc Pecky Cedar on display. A new multiplex unit, which will fit-in with your existing display or stand on its own two feet, is yours for the asking.

Ed Fountain Lumber Gompany 6218 South Hooper Ave., Los Angeles l, California.

E CAN ALL appreciate the deep wisdom of the words that the writer William Saroyan puts in the mouth of one o{ his female characters in his book, The IIumarL

Cornedy. She is distinguishing between the works of the good and the bad man. She says, "The good man will seek to take the pains out of things; the evil man rvill drive pain deeper into things."

In a world *o." *r."r]"a *iaf, p"i" ,r-rur., "u". before in history, taking the pain out of things should be the magnificent ambition of all good men. Could you think o{ a more perfect mark at which to s[ee1-a philosophy that all good nren could approvethan taking the pain out o{ things?

One of the most ,r.*, U"r"."."U "r*t stories in the Bible takes a hard poke at the good doctors of that day' In Second Chronicles, we find these terse words concerning King Asa. "And Asa, in the thirty-ninth year of his reign, was diseased in his feet until his disease was exceedingly great: yet in his disease he sought not the Lord, but the physicians. And Asa slept with his fathers." However, the Bible says much worse things about the lawyers of that time. Maybe those two great professions were not so hot in those days, either.

More than t*o tttourjnd *"* "*", Diogenes, the wise man of Corinth, said that when children went wrong' parents were entirely to blame. It was written of him: "When a child swore, Diogenes slapped the father." The philosophy is still good, but who is going to do the slapping?

BY JACK DIONNE

The French philosopher, Montaigne, threw a nasty wisecrack. not quite as hot as that other genius of the same nation, Voltaire, but still very, very biting. For instance, in speaking about wealth, he once said: "lf you want to know what God thinks about money. take a look at most of the people he gives it to."

Some years back, someone wrote a very impressive article for one of the popular magazines on, "The Thunders of Silence." His philosophy wis that silence, properly handled, is a most powerful and useful weapon. John Selden, a {amous English jurist of three centuries back, had the same idea when he said that, "Wise men say nothing in dangerous times." Another French philosopher, La Rochefoucauld, said that "there is an eloquent silence which serves sometimes to approve, sometimes to condemn." And in Hamlet, Shakespeare says, "The rest is silence."

Henry s'ard Beecher ;". ; ""; *ul* r.i"na of the likewise' {amous agnostic and orator, Colonel Robert G' Ingersoll. They were both so broad-minded that they could discuss even religion without ill-wi]l, and both had a fine sense o{ humor that made the game of give-and-take that often went on between them very amusing. One day after hearing Ingersoll speak eloquently against Biblical philosophies, Beecher said to him, "Bob, i{ you had the job of making the world all over again, how would you improve on what the [,ord has done?" And Ingersoll said, "That's easy. I'd make health contagious instead o{ disease."

Frankness i, th" t.uJ"-"; "r" the American soldier. It is related that on the eve of the invasion of Germany, an o{Ecer made a little talk to his men. "Don't let it worry you if you feel scared," he said. "It's a natural way to feel under the circumstances. In fact, I might say that fear is a healthy condition for you to be in." And from the ranks came a voice that said' "Captain, you are looking at the healthiest soldier in the United States Army."

Vlctoria 9-3109

THornwall 2-2158