CALEN DAR

JUtY

Imported Hardwood Assn.-July 2, Monthly Business Luncheon, Gino's Restaurant, Front & Clay Streets, San Francisco.

'West Coast Wood Tank Association-July 11-12, membership meeting, Bayshore fnn, Vancouver, B. C., host company Vancouver Pipe & Tank, Ltd.

Dubs, Ltd.-July 19, Election Tournament, Orinda Country Club, Orinda, Brian Bonnington host.

Los Angeles IIoo-Hoo ffz-July 21, Luau at the ,,Reef,' in Long Beach.

Yalley Hoo-Hoo-Ette Club 6-July 23, Summer fun night at Schlitz Brewery, Van Nuys. Bufret dinner and entertainment.

Black Bart Hoo-Hoo $181-July 26. Big annual party and barbeque at Bill Moores, Ukiah, Calif.

August

Los Angeles Hoo-Hoo f2-August 15. Clambake and stag party at Ports of Call, San Pedro.

Americon Hordboqrd Assn.'s Son Froncisco Meet

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Toke Security's Plostic Spor, for exomple; it's quickdrying ond completely colorless-will not discolor or turn white. Teom it up with Security's other fine products such os Kop-R-Kure, Redwood Finish, or Quick-Drying Seoler.

CO.

A decision to reinstitute its previously successful plus Values program was reached by the American Hardboard Association at its semi-annual meeting in San Francisco.

The original campaign, emphasized those Plus Values which the association feels imported hardboards cannot supply: research and development of new decorative hardboarcls, consistent quality, dependable deliveries, technical assistance, sales aids, and other factors, including customer confidence in well-known American brand names,

The revived promotional program will be cleveloped on a regional basis at the outset, and will subsequently include new materials for overall distribution to dealers, builders and industrial users of hardboard.

As part of the Plus Values campaign, Paul B. Shoemaker, AHA president, announced. the Association will produce a trailer for its current motion picture, "Time of Change." This trailer will be used by member companies at sales meetings to bring the Plus Values story to dealers, builders and industrial users.

Donald Linville, executive secretary, reported at the meeting that the Association's motion picture, "Time of Change," in the first 4 months of this year had been booked 464 times, for 887 showings before an estimated audience of 31,418 high school and college students and civic and service organization members. In addition" there were 35 television showings to an estimated audience of 1,35?,000 vicwers.

In addition to the reinstitution of the Plus Values program, Franck reported thd the committee developed plans for an expanded consumer public relations program to start later this year. It will include the expanded use of run of the press color and duotone illustrations in newspapers of hardboard applications and hardboard products. Through the use of this rnedia, the Association will be able to reach a potential 92 per cent of the households in the United States.

The Association is also planning the deveiopment of an educational information program at high school and college level to complement the distribution of "Time of Change." The American Industrial Arts Association of the National Education Association in August rvill distribute 8,500 copies of the AHA educators, junior high school instructors and student teachers. A second mailing of AHA educational materials will be made next January.

Forestry Post

(Conthrued, lrom Page 8) the Universe to advise all members how to get the various posts started.

TO ALL HOO.HOO MEMBERS:

I do not want specifically to advise the local clubs of Hoo-Hoo how to establish the specialty program, "FORESTRY AND WOOD PRODUCTS EXPLORTNG POSTS." Contact your local Empire Council on how to form these posts. You will find them willing and able to assist you in every way possible.

Here are a few Do's and Don'ts which should be noted:

"DO"

Do seek out the top people in school and sponsor organizations. Their support is essential.

Do recruit quality men for Explorer Committees.

Do start small with a car,efully selected nucleus of able, interested boys to insure sound, successful development of a Special lnterest Explorer unit. Preferably 16-24 t..b-oys.

Do remember that Special lnterest Exploring is a unit activity and derives its strength from that unit. Let Council- or District-wide activities evolve naturally.

Do concentrate initially on special interest activities only. The more balanced program will grow of its own accord.

Do let the boys create their own post positions and titles that best reflect tlle specialty. For example, the top position in a Science Post is "Chief Engineer."

*DON'7"

Don't refer to the program as 'oexplorer scouting." Call it ooexploring."

Don't specify that the boys must have uniforms. This is optional.

Don't shorlcut the organizational steps. They have been tried and proven.

ONE LAST "DO"-Feel free to consult your local Empire Council with any questions on Special Interest Exploring.

Haraey W. KoIl,46O16 Chairman

Poul Sporso to Hecd Hollow Tree Redwood Soles

Hollow Tree Redwood Company, Ukiah,, California, has announced the appointment of Paul H. Sparso as salesmanager. He assumes his new duties with Hollow Tree after having served on the sales stafi of The Pacific Lumber Company at its Chicago ofrce. Sparso is a graduate of the Danish Forestry College in Denmark, and formerly owned and operated his own wholesale business in Medford, Oregon.

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WCIA Establishes H. V. Simpson College Awards

An annual scholarship competition for high school seniors, to be known as the H. V. Simpson College Awards, honoring the late industry leader, has been announced.

The board of directors of the West Coast Lumbermen's Association voted to estabIish the scholarship to perpetuate the memory of the man who gave four decades of leadership to the forests products industry, the last seventeen as executive vice president of the association.

A sum of $I,000, said G. C. Edgett, executive vice president of WCLA, will be made available annually for the awards. The competition is open to all seniors in high schools in the Douglas fir region of western Oregon and western Washington and northern California.

o"lVe will announce the subject of the annual essay contest during National Forest Products Week each year in October," Edgett reported. "A competition board shall each year select the essay subject which will deal with some aspect of lumber merchandising or promotion, forest canservation or similar theme. Esaays will also be judged by a board."

"Scholarship funds," said Edgett, 'oare intended to apply against college tuition at the colleee selected bv the winners.

. WESTERN HARDWOODS

For residential or commercial, the richo natural beauty of these distin' guished woods is ever-popular. Have your wholesale distributor contact uE about these and many other handsome hardwood varieties.