EWETT LUMBER SALES

"SPECIALIZING IN R,EDWOOD"

REDWOOD CARGO, BER.TH 2OO, WILMINGTON

R,EDWOOD DISTRIBUTION YARD, LONG BEACH ,,SALES OFFICE"

306 VISTA DEL MAR, R,EDONDO BEACH, CALIF.

TELEPHONE FRontier 8-8292

Literature describing "Luminous White" and other materials is available without charge from Filon Corlgoration, 333 N. Van Ness, Hawthorne, Calif.

Simpson Announces Redwood Cotolog

Full color illustrations and deseriptive information on redwood sidings and paneling and garden redwood are contained in a colorful redwood catalog now available from Simpson Timber Company.

Information on sizes, thicknesses, patterns, grades and textures of redwood also are included in this booklet.

For a free copy, write Simpson Timber Company, 2042 Washington Building, Seattle 1, Washington.

Morlite Ofters Decoroting ldeo Booklet

"A Professional Guide to Room Planning and Interior Decoration" is the title of an unusual new dealer selling aid offered by Marsh Wall Products. fnc.. manufacturer of plastic-finished Marlite panels. The 24-page brochure is written by Ving Smith, noted New York interior designer. Illustrations include more than thirty full-color home interiors, portraying a professional approach to interior design, color schemes, and the use of decorative accessories in every room in the home. Smith's wife, Charlotte, collaborated in the preparation of the 8r/z x 11 inch brochure, which em- ploys an informal question-and-answer

(Continued on Next Po,ge)

BY.PASS WARDROBE MIRROR DOORS

l--^'-.:r':;u

*6=S.'___-_--_ GALORE!

o Full length mirrors for "HER!" o Adds feeling of spaciousness to room o Overhead suspension o Concealed guide-or floor track o Jump-proof track design o Many sizes €A' or 8' height. Ifiidths in foot modules from 4' to 8' o Rollers-highest quality sealed and packed ball-trearings with smooth, silent nylon rifs. o Ample vertical hanger adjustment up to 3/n" Slender sight lines-but sturdy alttminum construction o Choice of colors. Anodized clear, gold or black o No unsightly pulls . Panels may be glazed with 3/16" Crystal o, r/4" plate mirror

More New Product Profits

(Continucd, trom Page 71) technique to show homemakers how to make effective use of their own ideas.

A free file copy of the comprehensive new interior planning aid can be obtained by writing the Advertising Department, Marsh Wall Products, Inc., Dover, Ohio. Quantities can be obtained through Marlite wholesalers, or direct from Marsh headquarters. The cost is ten cents per copy.

Redwood Promotion Aids

A special "Garden Promotion Packet" is one of the innovations listed in this year's catalogue of "Redwood Promotion Aids" (available free from the California Redwood Association; write Dept. P-16 at the CRA's new address, 617 Montgomery Street, San Franciseo 11). The Garden Promotion Packet includes 1476 pieces of literaturebooklets, envelope stufrers, and informational data sheets-as well as free ad mats and display features. In short, it has all the essentials to start a dealer on a garden promotion. You can re-order after evaluating the results from the various components of the Packet.

A similar packet pushes redwood paneling and siding, and a $5.75 packet includes materials for the farm market The booklet lists 131 individual sales aids as well as these packets, and suggests how to use them for the greatest profit. It also describes CRA's activities out of San Francisco which help move redwood out of lum- ber yards throughout the country-its advertising, field promotion, publicity efrorts, traveling exhibits, circulating motion pictures, and many other eforts which a smart dealer can exploit to his profit.

"Redwood Promotion Aids" is being mailed to thousands of dealers throughout the country. The California Redwood Association is currently in an intensive direct mail campaign aimed at enlisting the support of dealers for their high-ticket product.

First mailer to go out this spring was a garden piece (headed "Spruce up your garden promotion .") listing CRA's prize winning garden literature and envelope stuffers, including the booklets Garden Redwood, Redwood Decks, and Redwood at Poolside. This was followed by the Promotion Aids mailer, and later the Association is sending out an envelope-sized mailer reminding retailers of the potentials of the farm market and listing the latest additions to CRA's farm promotion material.

"They Moke 'Em Inlo Mohogony"

The Northwest lfardwood Association has recently used the slogan, "Red Alder; The World's Most Versatile Furniture Wood."

If this slogan is challenged, they will quote from a letter received from Dr, Thornton T. Munger of Portland, one of the most authoritative foresters in the country. Ife remarks: "[ recall the first time I ever saw alder logs put on a truck, somewhere near the Oregon Coast. I asked the farmer what he was going to do with them, and he answered: 'Taking them to Portland, where they make them into mahogany floor lamps'."

Bakersfield (Calif.) yard of King Lumber Co., was grand prize winner of the Celotex Dealer Sweepstakes held recently. Thousands of building materials dealers across the U.S. competed for the 2l-in. color television grand prize, plus 300 transistor radios. Wilder (center) accepts the television set and electric eye tuner from George Benson, Celotex district sales manager, as Arthur Masters, King Lumber Co. president, looks on.