Let NHIC help you get your share of the $15 billion Home Improvement Market

Homeowners will spend $15 billion on remodeling this year. But, there's a huge backlog market of $69 billion yet to be tapped. Remodeling is not only big business, but in the national interest. That's why the National Home Improvement Council has designated 1963 as Home fmprovemgnt Year. It's personally endorsed by President Kennedy . officially proclaimed by Governors of many states . . . co-sponsored by more than 40 industry associations.

How NHIC can help you penetrate this market

The National Home Improvement Council helps you develop more remodeling business. NHIC represents you-and all builders, lumber dealers, contractors, manufacturers and associations-in encouraging homeowners to invest in home improvements as a mearut to better living.

Your Spokesman-NHlC meets with FHA, congressional committees and industry leaders to recommend and promote home-improvement programs.

Your Educator-NHIC holds management clinics for local businessmen, pointing the way to homeimprovement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and distributes training courses to remodelers (over 10,00O courses mailed to date).

Your Public Relations Gounsel-NHIC works closely, regularly with leading consumer magazines such as Lrre, McCeLl's, ffousn BneurrFur,, Housp & GannnN, AMenrceN Houn in developing feature articles on the advantages of remodeling. To date, more than 2,000 ten-page remodeling story kits have been issued to local newspapers who asked for them. And, a L2-page special feature has been sent to over 2,500 metro-

MAIL TODAY TO:

National Home lmprovement Gouncil

87 Madison Avenue, New York 16, New York

I want to take advantage of business-building "Home Improvement Year" promotion: politan newspapers and tabloids. Similar "packages" are being prepared for radio and TV.

! Send me additional information on my specific opportunities in NHIC and 1963 Home lmprovement Year plans.

How NHIC can help you in your area

A local NHIC Chapter can institute a program to stimulate remodeling activity. Open houses. seminars newspaper andradio publicity tieing in with Home Improvement Year these and many other promotions can be developed to get homeowners thinking about the better-living benefits of remodeling. And by participating in NHIC,you andyour associates are identified as reliable home improvers.

Take aduantage of "Home Improuement Year"

. . Join NHIC today!

You can magnify and intensify your remodeling promotional efforts. tie into 1963's Home Improvement Year with a membership in the National Home Improvement Council. Your membership entitles you to a Free "Year" promotion kit. Includes complete local tie-in materials, a copy of President Kennedy's endorsement telegram, speeches, publicity releases, radio scripts, a sample Home Improvement Year proclamation, and many other interest-building ite,me. Mail your check and the enclosed coupon today. Let the NHIC help build your remodeling business.

Bill