PAI]L T

Town & Country Pools

To Select Building Moteriol

Retoilers As Deolers

Town & Country Poots, Inc., Main Street, Dundee, Illinois, has announced plans to ap- point build'ing matenial retailers as dealer/ installers of the company's swimming pools. The Town & Oountry organization has been the exclu,sive installers of the,ir pools since 1956.

A step-by-step construotion manual will be supplied rto all Town & Country dealer/ installers, as weil as field instruction bv Town & Country engineers. In addition tt construction ass.istance, dealers will receive a complete sales promotion p.rogram which includes a Yellow Pages advertisement, ad mats for local newspapers, and desc,niptive literature for d,isrtribution to prospecrtive su'imm,ing pool customers. A national advertising program promoting Town & Country pools is also planned to appear in leading consumer magazine,s.

The Town & Country pool is cons;tructed wi,th s,teel flex walls and p,aten,ted steelreinforced concrete bottom. This conStruction has proved extremely effective in northern climates where freezing ground has caused o her ,types of pools to crack. Bv leaving weter in the pool year-round, ice pressure is absorbed by the crack-proof flexible steel walls. The added feature of winter ice skating on the pool also serves as an incentive to prospeotive pool buyers.

Dealer/installers will purchase an,ins.tallation kit fo,r each pool they install. This kit includes s,teel flex-wall panels and hardware, reinforcing rods, diatamaceous earth filter, main drain assembly and filter return, d,iving boar,d with adjus,tab e fulcrum, surface skimmer and un'derwater lighting system. Excava,tion and concrete are supplied by the dealer.

U.S. Plywood Announces New Compqny Trodemqrk

A new corporate trademark has been ann,ounced by Unrited States Plywood Corproration, featur,ing the corrlpany's brand name, WELDWOOD, in a rectangle with the two long sides slightly curved:

"We conducted surveys for more than three years to find a suitable new tradermark to replace the old one that we used for nearly 20 years," .said R. S. Lowell, the company's adve,ntis,ing and sales rpromotion direc,tor.

The new symbol will represent U. S. Plywood in adver,tising, on the company's trucks, on invoices, letrterheads and labels, on signs at rthe company's 62 planrts and 152 branches, and, where feasib e, as a brand on company produc,ts.

"We felt that the old trademark was ou,tdated and no longer truly rep,resentative of our growing corpora,tion," said Mr. I-owell.

VI' E L tr' \'V CD C' tr''

The old rtrademark depicted a workman, fam'iliarly known in company oircles as "Wel.dwood Wiltrie," fabrica;ting U. S. Plywood's besit knrown productplywood. Althougrh U. S. Plywood still pla,ces heavy e,inphasis on its maj'or product, the company's operations in the decades s,ince Weldwood Willie made his debut have extended into m'any other marterials, Mr. Lowell pointed out.

Tree seedlings for the replanting of forest lands cost landowners only about $5 per thousand because of irederal and State contributions to'the planting program. In 7967, planting - in th; United States totaled 1.7 billion trees -a slight drop from the record planting years of 1959 and 1960.