Inland Empire Hoo-Hoo "Ladies Nighf"

The Southla nd's Top Party

The rlcsert n inrls of I'alrrr Springs rvcre rr'hilrping rrp <lrtitc :r fnrtli as u'r: :rrrivcrl :Lt T)e.-si -\rrr;rz' Inrliarr \\-e11s llotel for thc :lnrrual cocktail partr- anrl rlirrncr cl:Lrrce gir-err bl' Irrlanrl I'inrpire Iloo-lloo Clrrb 177 ior thcir la<lits, brrt tl'rey proverl to be lL little tantc irr comlt:rrison to the cxcitenrent arrrl fi,stir-itv n'hich gatlrcrecl hearl tts the evt'ning \\-r11t O11.

The arrrrr:r1 gcr1f tourlanrcnt arrcl "l-rLrlit's \ig-lrt," helcl Ilal- 19, is, irr our opirrion, t1'rc tr-rp partr- of the lunrbtr fratcrrritv in this area. (lther clnbs nrar- takc cxccptiorr to this SlLn Dirgo lras lung been renou'nerl for tlre cxcellerrce of its parties; the San Jic'rn:rndo \ralle,r-I{oo-lloo club. thougl-t onlr-a \-ear ()r so o1r1, has alreedr- carne<l :r replltatioll for krrou'irrg hou' to urrroll the recl carpet. Sti11, there's solrle- tlrirrrr rtborrt arr lrtl:rrrrl ['-nrlrire elltertililtnlerrt u lriclr, ior shccr goo<1 sl)irits an(l llosl)italitr'. is harrl to be:rt. Coultl bt'tlrat tlre clinrate and the beautv c)f the (lcscrt scttirlg h:IS s()lll('tlriil!' to rlo \\'itlr it; iriter a rrir ()r) tlre golf links cir po()1-sidc

TOP ROW, from left:Sue Perner is o picture of ioy ond loveliness os she models the mink slole she hod iust won in the drowing qt Inlqnd Empire Hoo' Hoo's "Lodies Night" Porry; moster of ceremonies Bill McDonold beoms opprovol. Middle: Beri Holdren enioys o gome of golf the eqsy woy. Righrr the grocious Mrs. Worren Hoskins, wife of the club president, greets Mr. qnd Mrs. Clyde Hollenbeck.

SECOND ROW, from left: Mr. ond Mrs. Hub Kronen ond Jim Bqrron. Next: Mrs. Ken "Dodie" Dielel is pleosed with her door prize. Nexf; Jock McGrqih (top) ond Dove Beouchoine (lower) cought while receiving fheir golf prizes. Right: qn ollroctive foursome-Mr. ond Mrs. Jerry Westphol, Andy Anderson ond Mrs. Ed Abdeilo.

THIRD ROW, from left: qt the heod toble, prexy Worren Hoskins, Jessie ond Bill McDonold ond Mrs. Scotl Mclntyre. Middle: Mrs. Andy Anderson ond Mrs. Worren Hoskins were indulging in some pool-side "hormonizing" ot this poinr. Right: o group of lumber lovelies enioy the sun qnd pool prior to Porty iime.

BOTTOM ROW, from left: lou Bishqrq, Mr. qnd Mrs. Art Hogen ond Sun Perner. Nexl: Ken "Legs" Dietel ond Milt Gensch fote up the golf winners. Nexl: Mrs. Ron Pugh collects o door prize. Right: thot grocious ond ever "best-dressed" couple Mr. ond Mrs. Bus Klossen.

(ContintLed on rla,r'o1 sun:Ilt(1 sllr()g irce ('\'er-\'()1lt'lras g0t lris'lllrtPase 36)

Polco's New line

(Continued, frorn Page 28) better product information. PALCO rvholesalers are being given individual assistance in planning merchandising, promotion campaigns, and sales meetings in their territories. application of prefinished siding over several types of wall construction.

As a further assist to sales representatives and dealer customers, Pacific also launched a more aggressive advertising program this year aimed at builders and architects. Each ad is built around the sales features of one of the newer PALCO redwood special- ty products.

After pioneering last summer with the first house constructed with prefinished painted wood siding, The Pacific Lumber Company l-ras continued active research and survey work in this field. Lawrence H. Price, who manag'es PALCO's market research and product development program, has supervised construction of several additional demonstration houses with prefinished redwood siding.

Elcclronically glucd up redwood provides oll the long lcngthr. or speciftcd lcngthr desircdsimpli- fying deolcr inyento?y, ond culling builderr' lobor costs.

An important feature of these demonstration houses has been the elimination of nailing through the siding by means of various clip fastening sys- tems having a self-aligning f eature. Another important feature is that the siding courses are held slightly apart to provide ready-made ventilatio'n of the sidewall.

Several clip fa"stening systems and paint film types were under survey this year to demonstrate their performance under varied climatic conditions.

Although the prefinished siding has not yet been put into the marketing phase, W. G. Van Beckum, Vice Presiclent for Research and Development, reveals that Pacific's research staff is optimistic about its future, based on results of their work to date.

Myrfle Avenue Lumber (Continueil lrom Page 8)

some of the biggest industry suppliers.

Norm Bundschu, general manager of I\{yrtle Avenue Lumber Co., explained that part of the turn out was due to their - balanced inventory that covers completely the home improvement field. The "fix-up" show was preceded by a week of advertising that climaxed with full page newspaper ads.

The yard was decorated with bunting and flags, free parking signs, and of course, "Bill Ding" the mechanical man company trademark that appears on their sign, trucks and advertising.

Paul Forman, sales manag'er, said they get letters addressed to "Bill Ding" and occasionally a customer will insist on dealing personally with, "my old pal, Bill."

These n'ere built in various regions of the United States in order to evaluate regiollal differences in constmction and shipping and handling procedures. Price made further observations on the f'he rear of the lot had off-street parking for over 6O cars on the day of the show, next to the cut up plant rvhich is fully equipped to cut lumber and plywood to any size the customer oroers.

PALCO's research and production people also are carrying out additional product research and development work on the prospects of a more diversified plywood line, on interior finishes, particle board, and other plant processing improvements, in order to keep this historic California lrrmber firm in the vanguard of current highly competitive market conditions.

Norm Bur.rdschu and Paul Forman, both active in NRLDA work, have been putting into actual practice the modern methocls of merchandising discussed at the convention. They are proud of the fact tl-rat "everybody on our tell-man staff is a seller."

The store interior was set up with serve-yourself items and a number-tag system so customers would be served on a first come-first served basis. with all items clearly tagged for customer ease.

A feature of the yard is the display room of remodeling items in conjunction with a orivate consultation office rvith drafting boards and a complete file of information where the customer and salesman can chart the best rnethod for the planned remodeling. They have built a sizable reputation for their expert kitchen remodeling.

Tl-re customers who came to the sl.row from as far away as 50 miles to buy 'itere the proof positive for Myrtle Lurlber ComDany's modern methods.

Capricious, cheerful, mysterious-Monkeypod is a centuries-old favorite of Polynesians for carving bowls, idols, shields and weapons. Now its warm, myriad colors are captured in luxurious matched panels. This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, 99 Bayshore Boulevard, San