Palco Offers New Product Lines And Expanded Service

New and improved product lines and expanded service are being emphasized at The Pacific Lumber Company to offset aggressive competition in current market conditions, according to Carl W. Bahr, Vice President for Sales.

The new California redwood products are giving builders and architects lower in-place costs, more design and construction flexibilifv. and better maintenance values, Bahr stated.

"Santa Rosa"

"Santa ft65a"-4 saw-textured boardon-board packaged siding, is creating interest throughout the country because it combines the appeal of natural redwood with lower costs through use of more economical underboards, he said.

Factory paint priming of redwood has increased steadily because it orovides sizeable cost iavings compared to priming and painting at the jo6 site. Also, PALCO's recently announced national survey of construction costs revealed very significant in-place savings from pre-primed redwood siding compared to other commonly used sidings of synthetic, metallic and masonry materials.

Corl W. Bohr, Vicc Preridrnt for Scler, ttrG33.3 n.w product improv€menlr, exponded service, ond increo:ed odvcrtiring,cnd rclcs promotion afiods lo meel increoringly competitive morket condilions.

PALCO's sales of factory primed redwood include, bevel sidings, S4S boards, patterns, and end-jointed redrvood in custom lengths. All paint primed products are packaged for maximum protection in heavy plasticized paper wrap. Dealers like the advantages of protective packaging where sheds are open, and the easier handling during delivery.

Builders, particularly in areas where cold, windy, or rainy weather restricts the time for field painting, favor the preprimed redwood siding because there is more flexibility in applying the finish coat. Storing and handling at the job site are also easier because of the protective packaging.

"Palco-Loc"finger- jointed and electronically glued to provide customers with all they want in long Iengths of redwood or any specified lengths, is also an item of growing importance. It is tailored to simplify dealer inventory, and to help their customers reduce labor costs, speed construction time, and eliminate waste.

Another relatively new product is the thinner, lighter )/s" redwood interior paneling. This paneling, named Palco-Face, is gaining greatei market use because of the increase in remodeling work. Its use for new construction is also on the increase, however, and additional advertising and sales promotion on it is currently underu'ay.

The PALCO mixed-car-and-truck shipments were set up to pror"ide greater service to the dealer. This service feature is about to get a new boost with the scheduled comp,letion this summer of massive ne* itorage and shipping facilities at the mill- headquarters in Scotia, California.

These new facilitie,s, of modern glue- lam all-wood design, will be equipped with a high speid 100-foot lu-be. handling crane to bett,er expedite handling and car loading of PALCO's increasingly diversified product line, according to John K. Martin, who designed the facilities.

I\{erchandising service is also being expanded. Salesmen and wholesaleri are now provided with more promotion aids, and sales training and m;ll training tours are being iccelerated for wholesale representatives and their salesmen in order to provide them with (Conti.nued, on Page 82)