SIII SATIOilIAI [O$T BRIAI(TI|R|| !

EVERY BUILDER qnd every home he builds in your oreq is o PRIME PROSPECT for f his omqzrng complete,

BE READY TO SEtt with the eyecotching 1-color, fromed SelectorOrder Chort shown obove. This chort enobles onyonebuilder or consumerio select evefihing nece$oqf lo complete on entire fireploce instollotion. The 30" x 36" disploy, with I eoch #530 ond #534 fireploces is your complete inventory. There is no need for odditionol inventory os you con drow from our stock os you toke orders. Coll rodoy or wrile for further detqils.

Diamond W Supply Raises Roof . . . For General Electric Textolite

Have you ever seen over one million square feet of G. E. Textolite gathered together under one roof ? Well, it's quite an impressive sight, and you don't have to wait any longer to see it, because it's on display right now at Diamond W Supply Company, Los Angeles.

It was during the month of May that Diamond W decided to go into the distribution of plastic building materials for their customers. During the same montl-r the company's officials supervised the construction of racks to accommodate the huge inventory.

According to Ralph Singer, general manag'er, General Electric has made progressive strides toward developing a rvide variety of Textolite patterns and finishes which will aid in selling the product to the ultimate consumers. Both the exclusive mists and textured finishes are examples of General Electric success in modern building materials.

Diamond W Supply continues to offer daily delivery in their complete sales area, and according to Stu Nfackie,

Diamond W's Textolite division manager, the availability of G. E.'s revolutionary new product has never been better. Mackie took over the responsibility for Diamond W's Textolite Division during May, and since then he has been supplying consumers from the company's inexhaustible stock.

\A/hen you're in the need of plastic building materials, plrone Iris Hasson at OVerbrook 5-74N. Iris u'ill quickly pass your request on to Stu Mackie, and in a short perioil of time, Diamond W Supply will fling open their warehotrse doors at 6416 East Flotilla Street in l-os Angeles, and speed the beautiful G. E. Textolite on its way to you.

Portlqnd Meet for West Coqst Group

Tl-re West Coast Wood Tank Association will stage its cluarterly meeting in Portland, July 13-14. Lawrence Osburn of Brooks Lumber Company in Bellingham, Washington is association president.

no! iust particular!

We're never lonely, because we are free to choose our own company. "Captive" distributors are the lonesome ones; because they're conffned to the lines that control them. We give you a choice of the right materials for each iob, backed by over 42 years of specialized service in supplying Southern California builders.

ENDTITE REDUcES Eltn cHECKS & sputs

IOGS ond LUMBER NEED ENDTITE'S SPECIAL PROTECTION TO

I ). Reduce losses which result from end defects

2). Prevent too ropid drying through ends of lumber

31. Provide otlroctive End-finish for better oppeoronce

Couplny

U.S.

Export Exponsion Progrom

(Conttnueil from Page 76) lines of American goods to be worked out in cooperation with trade associations and industry groups. Our first show in London will feature housewares and is a coooerative venture with the National Housewares Manuficturers Association.

The May 19 issue of THE LUMBER LETTER, a weekly publication of the National Lumber Manufacturers Association, has an interesting item on the London Trade Center. I quote:

"The {Jnited States Department of Commerce has extended an invitation to the American lumber industry to participate in a 30-day lumber and wood products exhibition at the permanent United States Trade Center in London. The lumber exhibit would be held some time this fall during the period between October l-December 31.

"A preliminary survey of a group of known current and former exporters of lumber to the United Kingdom has indicated considerable interest in participating in such an exhibit. The exhibit will be a cooperative effort of the participating firms, who will be responsible for developing the exhibit.

"Companies interested in participating, and desiring more information are urged to contact NLMA promptly."

Consideration of export expansion would be incomplete without reference to the growing Japanese market, which is a striking example of what is happening around the world.

Not only in the past year, when Japan's gross national product rose by about I0l percent-one of the highest rates in the world-but over the past decade, the Japanese economy has experienced unprecedented growth. It is expected that the next decade will see an unusually high rate of growth in Japan-as much as a 7rl percent rise in GNP per year. By 1970, the Japanese per capita GNP should reach about 40 percent of the current U.S. figure. There is ample evidence that this booming market, with continually growing population-which by 1970 is expected to exceed 100 million people-can be, over the next decade, a consumer of enormous quantities of American goods.

Specifically, as to housing, a minimum of 6 million family dwelling units, exclusive of apartments, are expected to be constructed in Japan over the next few years. This construction will require tremendous additional quantities of lumber.

Japanese import restrictions have been the major concern of the Department of Commerce, and we, together with the Department of State have been successful in getting the Japanese to ease many of these restrictions. Further liberalization of Japanese trade is expected to be achieved. This should provide greater opportunity for U.S. businessmen to sell in the Japanese market on the basis of equality with other foreign suppliers, as well as with domestic producers, of lumber, other building materials, and a wide range of other products.

Some indication of the growth of the Japanese market is evident from U.S. lumber export statistics. Exports of Pacific Northwest softwood lumber to Japan nearly doubled between 1955 and 1960. And in the first three months of 1961, softwood lumber exports to Japan from the Pacific Northwest increased 65 percent over shipments in the first quarter of last year, reaching nearly 21 million board feet. This is just a beginning. For example, the Commercial Bulletin, published in Boston on May 6, reported news of Japanese plans to purchase 120 million board feet of hemlock baby squares every month for the remainder of the year. Whether or not actual purchases reach this figure, this report does indicate that recent levels of lumber exports to Japan may well be dwarfed by the coming business from that rapidly developing country.

To sum this up, it is clear to me that with industry and Government working together, our exports will continue to rise with lasting benefits to both industry and the American people.