TWENTY.FII'E YEARS AGO TODAY

Reported in The California Lumber Merchant, July l, l9J6

Ilomer Maris, Maris Plywood Company, San Francisco, returned June 11 frorn an Eastern business trip made both ways by air. He attended a meeting of the National Ply- wood Jobber's Association in Chicago, visited Pittsburgh, and called on the Algoma Plywood Company at Algoma, Wisconsin.

Union Lumber Company's vice-president in charge of sales, E. L. Green, of San Francisco, returned June 22 from a two month's tour of the Middle West. Southwest and East.

John Haselmeier has bought the George M. Huff Lumber Company yard at Culver City. He will operate the yard under the name of West Adams Lumber Company.

Sudden Lumber Company, San Francisco, recently moved to 4315 Third Street, where they will continue to carry on their lumber trucking business.

A recent returnee from a month's business trip in the Northwest is L. W. MacDonald, of MacDonald & Bergstrom, Inc.

S. B. Shumway, well known Phoenix, Arizona business man, has bought the Douglas Lumber Company yard at Phoenix, and the name has been changed to Grand Avenue Lumber Company. Joc Tardy will continue as manager of the yard.

Moulding Supply Company, 1121 Meridian

Avenue, Alhambra, manufacturers of high grade finish and mouldings from Ponderosa and Sugar Pine and Redwood, are working to full capacity.

George Grant, sales manager for the Coos Bay Lumber Company, Oakland, was a recent visitor at the company's Los Angeles office where he spent a few days on business.

Christenson Lumber Company, San Francisco, will move in the near future from their present location at 5th and Hooper Streets to the site formerly occupied by the Sudden Lumber Company at Quint Street and Evans Avenue.

Walter Koll, A. J. Koll Planing Mill, Ltd., Los Angeles, and Mrs. Koll, are on an eastern trip. They will visit Chicago and the Black Hills in South Dakota.

Forsyth Hardwood Company, San Francisco, recently took over property adjoining their yard at 355 Bayshore Boulevard, and installed two additional 300-foot gangways to accommodate increased stocks on hardwoods.

H. D. (Doug) Cook, Western Door & Sash Company, Oakland, was back at his desk June 29 from a two week's vacation. He spent the first week at San Diego, where he visited the Fair, and the second at Carmel improving his golf game.

H. A. Browning Lumber Company announces the removal of their combined warehouse and office to 5959 South Riverside Drive, Los Angeles.

Lindroth Qualifies For DFPA Membership

The Plywood Division of Lindroth Timber Products, operating the former KVV California Mills plant at Cloverdale, Calif., has qualified for membership in the Douglas Fir Plywood Association.

DFPA announced Lindroth's successful qualification for use of association gradetrademarks on both interior and exterior panels.

The mill is producing abofi 2-2.5 million sq. ft. (f(-inch basis) in mixed sanded and sheathing panels, although mill capacity is about 4 million sq. ft, Signor Lindroth is president of the firm and Eric Engstrom general manager, Wayne Humphrey is serving as both plant manager and mill superintendent.

Some cqls mqy meow

While others howl, But, they'll qll hove fun

In lhqt wqrm Mio.mi 5un _ qf

HOO-HOOs 70TH ATifrUAL CONTION _ SEPTEMBER I7.2OI

Johns-Manville Launches Nationwide Drive to Help Dealers Boost Ceiling and Floor Sales

A totally new concept in interior styling will be the focus of a nationwide drive by Johns-Manville to help J-M dealers sell more high-profit ceilings and floors in 1961.

The new J-M campaign, themed "Imagination Hits the Ceiling," is on behalf of an all-new line of high-style ceiling panels. The collection includes original patterns by famed interior decorator Michael Greer, who has also created for J-M the first ceiling and floor designed for each other.

"Imagination Hits the Ceiling" is being supported by exciting, full-color advertisements in leading national magazines beginning in late May and continuing throughout 1961. The media schedule includes LIFE,

LOOK, THE SATURDAY EVENING POST, BETTER HOMES AND GARDENS, AMERICAN HOME, SUNSET and -f IME magazines.

So that J-M dealers may tie in with a maximum of effectiveness, Johns-Manville is providing complete sales promotion kits containing a wealth of imaginative merchandising aids and ideas.

Prominent among the promotional materials is a handsome full-color, 16-page brochure, "Imagination Hits the Ceiling," which will be offered as a free give-away to consumers. Filled with ideas on room design, it shows the entire 1961 line of J-M ceilings. The new Michael Greer patterns, including the companion floor and ceiling, are depicted in beautiful room settings. This traffic-building brochure will be featured in national advertising. t"Facts about Johns-Manville Ceilings and How to Instail Them" is the title of another collsumer booklet contained in the promotion kit. Striking wall banners and windorv streamers complete the package.

Another unique sales aid being offered by J-M is an eye-catching illuminated showroom display. Equipped to show actual-size J-M ceiling panels, the new display is available in either suspended or wall-mounted type. Each style has the message, "Ceilings by Johns-Manville" on a translucent panel. The ceiling panels used in the displays can be interchanged simply by lifting out, as new designs become available.

The story of J-M's new concept in interior styling is also told in a motion picture, "Imagination Hits the Ceiling." In color and sound, the film is ideal for "do-it-yourself" clinics, contractor meetings, parents' groups and civic organization meetings.

Other material in the promotion kit includes pre-prints of national advertising and a variety of free ad mats. Also available are attractive envelope stuffers which duplicate the Michael Greer-designed ceiling panels and interiors depicted in the brochure.

Johns-Manville has commissioned interior decorator Michael Greer to do a series of ceiling panels in 1961, the first four of which are now available. "Bamboo Trellis," for which Michael Greer has created a companion floor of fallen "Bamboo Leaves," comes in decorator shades of red, green and yellow. The other Michael Greer patterns include "Medallion," available in green and grey; "Floral Tracery," in turquoise; and "Architectural," a geometric design in white.

An entire room designed to feature the "Bamboo Trellis" ceiling with its companion J-M Terraflex floor of "Bamboo Leaves" is currently on display at the New York Design Center.

J-M's new concept in interiors is being supported by an intensive publicity progran in addition to national advertising and promotion.

"lmoginotion Hits The Ceiling" is the theme of o notionwide drive by Johns-Monville to promofe its l96l line of high-style ceilng ponels ond o brond new concepl in inleriors-lhe firsl componion ceiling ond floor. J-M's oll-new line of ceiling ponels, including originol designs by interior decorotor Michoel Greer, will be feolured in full-color ods in seven top notionol mogozines. All J-M deolers will receive o complete kit (shown obove), contoining o weolth of merchondising oids. For further informotion see occomponying siory.

WHOtESAtE _ JOBBING

Timbers . Redwood

Douglos & White Fir

Plywood

Ponderoso & Sugor Pine

"N.F.P.W."l "N.F.P.W."!-This is nol ,Vlqrliqni1'5 the obbrevioiion of "Nqlionql Forest Products Week, October 15-21" 1

DOUGTAS

SUGAR PINE

CEDAR . WHITE FIR

Fine Domestic & lmported Hordwoods lhc Exoct Requirements of Retclil Lumber Deqlers

WHOLESALE ONTY r. c. t. & DrREcT cAR sHfPlrENTS 'I'[I'NG FACIL'r'ES AVAILABLE

Bhone " Nels, Mox' RooneY, Bill' Kirk, Corrine

2-2801 l44I Huntington DriveSouth Pasadena, Calif.

MlC0 Brand (Philippine Mahogany)

Products for Building

BACAC Brand (Apiton$

Products for lndustry

Representing: Bislig Bay Lumber Co. - Manila, Philippine Islands