DTAfrIOTID W TS SAFFEHilG FNOfr

We iusf unloqded one million squore lextolite . . which we're itching to sell. Sfockeditis is not contqgious . . . the you'll GET ore quqlity moteriol . service . . . o:, ropid delivery.

Bulging oJ the Sfock Rocks

Dltiloilu$>sl|PPtYco.

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CKEI'T7 Los

SUGAR, PINE. PONDER,OSA PINE

DOUGLAS FIR,. WHITE FIR, CATIFORNIA INCENSE CEDAR,

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Stondord lumber items, mouldings, cul stock, glued ponels, interior trim, window ond door fromes, venetion blind slots ond furniture porls.

Mcmbers: Wesfcrn Pina Arrociotion Wcrt Coqst Lumbermen's Arsociofion Pondcroso Pine Woodwork

CATIFORNIA

U.S. Export Exponsion Progrom

(Continued, from Poge 6) ness information services to bring to the attention of American exporters this expanding demand abroad. This we do through our publicafions, notably the Foreign Commerce Weekly, which I mentioned before; and the World Trade Information Service. Here again we are getting a big boost from the trade associations, who are doing a fine job of "passing the word."

You will be particularly interested, I believe, to know that for several years my Division, with the cooperation of the Export Committee of the American Paper and Pulp Association, and the Foreign Service of the United States, has been conducting foreign surveys of the markets for pulp and paper. These surveys have covered numerous countries throughout the world where significant market opportunities exist. They contain a wealth of useful information on the production, consumption, and foreign trade of these countries in pulp and paper, and specific opportunities for the sale of these products by American companies. These basic reports are supplemented by frequent briefer reviews in releases entitled "\Morld Pulp and Paper News,"

Some of the more effective aspects of our trade promotion efforts include participation in international trade fairs around the world and the sending of Trade Missions to foreign countries to promote trade and facilitate commercial understanding. I am sure many of you know that the U.S. Government sponsors exhibits of U.S. products in many of the major international trade fairs of the world. These exhibits include a trade information booth in which foreign buyers may learn about products of the manufacturers who are not in attendance at a particular fair.

Before the end of this year our 100th Trade Mission will have gone abroad, and industry and Government will have benefiled from the donated services of several hundred American businessmen in this productive program. From four to six businessmen give six weeks to two months of their time to the Government and, under the leadership of a Department of Commerce official, cover a well-planned itinerary in a given foreign country or group of countries, discussing how 'rve do business in the United States and promoting American products. These Trade Missions carry specific requests from American companies seeking overseas trading partners. Our Trade Missions frequently have several hundred specific business proposals to present to the numerous businessmen whom they interview. Each Mission is equipped with a large library of American trade journals and business directories, donated by the American publishing industry. Usually these libraries are left with the local government or Chamber of Commerce in the host country for use as source material to answer future inquiries. I had the pleasure of directing the Trade Mission tb Yugoslavia in 1959, and we like to claim a major share of the credit for the increased trade between Yugoslavia and the United States.

Now, let me come to a most important announcement regarding our expanded export promotion program. O^u,r firit Trade Centei will be opened in London on June 26, 1961. This permanent center we hope will be followed by several in other parts of the world-the Far East, T,atin America, and Africa-as quickly as they can be organized. This showcase for American goods will display and sell American products the year around. The Government provides the Jacilities at no cost to the exhibitor, but the exhibiting firms are responsible for packaging, rvrapping, and shipping costs to the display point. You will be interested to know that the reception room of the London Trade Center is panelled with- beautiful U.S' hardwood plywood and floored with U.S. oak.

It is planned to have exhibit themes featuring different (Continued on Page 24)

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