How q French Soldier Mode q Sclle An Editorial

Many stories have been told and printed illustrating how much a quick follow-up can do in making or cinching a sale, but never a better one than the true story about Napoleon Bonaparte and a soldier.

One day when the Emperor was reviewing his troops, the horse he was riding became scared, shied and ran, the Emperor powerless to stop the maddened beast.

A private darted from the ranks, grasped the bridle as one who knows hovr, quickly subdued the horse and brought him to a standstill.

Then he placed the reins in the hands of the Emperor, and saluted in the best soldier fashion.

"Thank you, CAPTAIN !" said the Emperor. Quick as thought the private asked:

WHAT REGIMENT, SIRE?''

Without hesitation the great man answered:

New 'Town' Being Plqnned

A new housing subdivision which, when completed, u'ill be a community ths size of many a good-sized town, will be started soon in the Long Beach-Garden Grove area of Orange county by Jerry Snyder and Max Levine, partners in Midrvood Construction Co.

Before the end of the year, 1700 new homes and a shopping center ll,ill rise on a 40o-acre site south and west of Chapman and Knott avenues. The $24 million project rvill house 5,000.

..THE OLD GUARD.''

And the sale was made and sealed right then.

For this soldier recognized opportunity, took prompt advantage of the situation, and got the Emperor's name on the dotted line before his ardor had any possible chance to cool.

He neither waited nor hesitated. That was real salesmanship.

NHA Adopts Groding Rules

Hardr,vood leaders of the Pacific Northr,r'est adopted grading rules on Pacific Coast alder and maple logs and shop lumber at the recent quarterly meeting of the Northr,'r,'est Hardwood Association in Vancouver, B. C., April 14. The new rules rvill govern the measurement, sale and purchase of hardwoods by association members and are designed to set up standards that will insure a higher quality product, according to President E. J. Nist. Printed copies may be obtained from the association's headquarters, 3253 Commodore Way, Seattle 99, Washington.

Forty-nine were registered at the meeting, rvith members attending from California, Oregon, Washington and British Columbia. Louis S. Kunert, Tropical & Western Lumber Co., Los Angeles, gave a practical talk on meeting the requirements of buyers rvith special reference to the California furniture market. Chehalis, Wash., was selected for the July 2l quarterly meeting.