EOAST f,Il.il EOTPATY

LUdlow 3-3916

Los Angeles 58, Colifornin Pick.Up ond Delivery LUdlow 3-3915

readily available when the store display needs it. The yard superintendent makes out his own contractor orders to save the office's time but he does no pricing. An intercom system from his to the front office is one of the modern touches.

The "Timber Tim" merchandising gimmick mentioned above is a regular part of the yard's contact rvith its cus- tomers. At hand is a copy of No. 18, Vol. 10 r,vhich told the public about the new WCLIB Grading Rules in language they could understand and how they might affect their consumer purchases. It said, "We hope by July to be able to deliver officially grade-stamped lumber on all orders. This will be a great step forward, assuring all buyers of lumber the receiving of properly graded lumber." r was grad

The beehive of activity at the Open House April 21 , in which all the yard's personnel greeted the public and for which Store Manager Nihl Hamilton worked many a late night beforehand, is thoroughly covered in the photos on Page 18. The door prizes included (for women) a door mirror, barbecue brazier, Trewax Floor-T.ender, step stool and tu'o gallons of Fulcolor; (for men) electric bench grinder, Skil drill set, tool box with six tools, Bernzamatic torch and two cans Fulcolor; (for "Small Fry") one little Alamo fort (built from USG plans and shorvn on Page 18) and galvanized pails, and (for Teen-agers) t'rn'o badminton sets.

The oceanside yard is now one of the best-looking in the state and its aggressive merchandising policies are as wellknon'n throughout the Southern Clalifornia inclustry as thev are to Mr. Larrick's customers throughout San Diego County. It is a friendly store, staffed by skilled and highly efficient personnel, and the personal touch is what has built its successful business over many years.

H. G. Larrick, Sr. has not only made the retail lumberyard his life's work but he has made a notably outstanding success of it. He is knorvn to his town, his clubs and his industry as a tireless worker and a far-seeing, enterprising businessman. His handsome lumberyard attests to the fruits of his vision. He and his lovely wife are the parents of three sons and one daughter, and grandparents of 13 children ("there may be 14 bv norv," N{r. Larrick said late in the day April 20).

Only one of the sons, Herschell, Jr., is active in the lumberyard but he carries on a proud heritage and plays his own part in the retail yard's u'ell-deserved success.

withouf shims, anchors, 0r plugs

THIS COPY WITT APPEAR OVER THE NEXT SIX MONTHS IN IHE SOUTH. WEST BUITDER & CONTRAC. TOR YOU CAN CASH IN ON THE CAMPAIGN.

lUlounling Sleepers ond Plotes

The plotes ond sleepers ore secured ond furred in one operotion lo true ond level olignment, Sleepers ore firm, floors do not squeok ond will beor ony lood.

lUlounting

Screeds, grounds, bose ond roils ore secured to rough or finished mosonry with pods of odhesive mortor which support the member ond fur it io true olignment in one operolion.

Grounds

1s

The point I wanted cleared up, in order to keep the facts straight, was that M&M had NOT purchased from the Pacific Lumber Co. the Dolbeer & Carson Lumber Co. . for the reason that D&C, as such, did not sell out to Pacific Lumber Co. In December 1950, The Pacific Lumber Co. purchased certain assets of the former D&C Lumber Co. Later they (Pacific) sold some of these assets to M&M.

Your very truly, Henry M. Hink

Nlerchants Exchange Bldg. San Francisco 4. Calif.