Outstanding Display Room

To display a new line of kitchen cabinet accessories and related hardware items purchased by women, Washington Hardware Co., Tacoma, Wash., has recently completed an outstanding fixture room designed for appeal to the feminine shoppers.

It was with this basic idea in mind that W. A. Wollander, Tacoma designer, proposed a mezzanine display room, complete with comfortable lounge and attractive Douglas fir plywood cabinets to show the merchandise to its best advantage. The latter feature is important since it was in this location that the new kitchen cabinet accessories, "Kitch'n Handy" designed by C. Morrison Johnson of Washington Steel Products, Inc., Seattle, rvere to be introduced to the public.

Occupying one end of the room, a handsome padded lounge provides a welcome to the tired shopper. Surrounding walls are lined with a variety of household and storage cabinets where modern conveniences are displayed as actual installations.

Opposite the lounge, the structure of rvhich is almost entirely plywood, is an array of display cupboards extending the length of the wall. The cupboards have slanted glass faces which slide to the side. These cupboards, occupying the upper half of the wall space employ plywood for the glass framing, backs and sides.

Below these, extending to floor level, are smartly designed plywood merchandise storage cabinets. Cabinet faces appear to be wall paneling, rvith the use of half- ol the dieplcy room. Flush type plywood doorg cre enhqnced by the digpltry ol bright chroure door pulls. Note thct the modern rnetql "Kitch'n Hcndy" rccks cre mounied on the bcrcks ol the %-inch pcnel doors, round molding placed on the outside edge of the flushtype doors. Three-fourth inch vertical grain fir plywood is used for the doors and rotary cut fnterior type fir plywood for the framework. Cabinets are "hidden lock" construction, a greater pressure than that required to close the doors causes them to open.

A light stain in salmon color, which allows the beauty of the wood grain to show through, gives an attractive, restful finish for all plywood surfaces.

The remaining wall space demonstrates a complete plywood kitchen cabinet arrang'ement with a utility closet at one end. A stain finish in honey color was employed here, too. As an actual cabinet installation of fir plywood it has proven a superior background for display of the "Kitch'n Handy" line.

To completd the -attractive sales lounge, asphalt tile was installed as new floor covering. Here again plywood contributed to the desired effect as the smooth, rigid panels rvere laid over old rough flooring to provide a perfect base for the floor covering.

New Plywood Mill To Be Built

In Arccrtcr, Cclif.

The sawmill of Emmerson & Berg Lumber Co., Arcata, has been purchased by Arcata Timber Products Co., which rvill build a plyrvood plant on an 11-acre site near the mill. It is expected that the hew plant will be in production before the end of.this year.

On" eyeful of Korina tells you why this is a wood which your customers will like.

If gou haven't feasted your eyes on this honey blonde newcomer to the line of Weldwood Hardwood Plywoods, hang on to your hat:

Here's coloring and a figure that rival Prima Vera; a figure that shows stripe and more than a hint of cross fire. Only Korina is cleaner, sounder, with flitches that run wider.

And, speaking of figures, Korina more than rivals Prima Vera inprice-it's about one third less. Yet, remember, Korina offers all the popular Weldwood Plywood advantages that alert, style-conscious architects and builders know about and appreciate.

For present-day, high-fashion finish effects,

Korina is a natural; rivaling hard-to-get coinbgrain oak, for example.

Prepare to meet demands for Korina with ample stocks. Your customers will be enthusiastic. Korina will soon be going into modern interiors, the finest homes, the smartest shops.