WEST OREGON IUMBER GOMPANY

Mcrnulccturers oI Douglcrs Fir Lumber trecrted

Los Angeles Scrles Office 427-428 p.6s1g"n lldg.

Telephone-Blchmond 028 I lumber, poles and poststhe trecrbnent proteds cgainst Termites cnd Deccry Plcnrt

"Rcd Label" New Grade Namc

"Red Label" is the new grade name grade red cedar shingles, according to by the Red Cedar Shingle Bureau.

Advcrtisem€nt Tells Advanta get of for No. 2 certi- Buying Through Recognized Dealerg

an announcement

The change in name, states W. W. Woodbridge, secretary-manager of the Bureau, has been made in deference to hundreds of requests from retail lumber dealers in all sections of the country, who have stated that the sale of this excellent shingle would be expedited if it had a name more in keeping with its merits than the numerical designation previously employed.

"A great mAny dealers have reported to us that their sales of our second-grade Certigrade shingles are being retarded by the No. 2 name itself, which does not adequately reflect the many features of the shingle," Woodbridge said. "It has been pointed out that these shingles are clear of knots and other defects for a full 12 inches above the butt and that in roof construction this provides two complete layers of all-clear wood throughout the roof. Furthermore, being 12 inches clear, these shingles are excellently suited for sidervall construction where extended weather exposures are poPular.

"The member mills of the Red Cedar Shingle Bureau, in view of these many requests, have voted to eiiminate the number o'2" from the label and substitute "Red Label" as the official narire of this grade shingle," Woodbridge continuecl. "It will ,be remembered that the No- 2 Certigrade label rn'as printed in a red color and so this new Certigrade label rvill conform to the old one in this respect, as 'ivell as in general layout and form.

"It should be emphasized," he stated, "that this is a change in name only, and that the grade remains the same as before. The change is being made solely for merchandising purposes-to help the dealer in selling these shingles' It also should be remembered that the Certigrade labels on other grades ars'not affected or changed in any way."

Woodbridge pointed out that the new grade-name rvill affect th6 output of approxiinately 100 red cedar shingle producers in the Pacific Northwest'ivho comptnise the membership of the Red CedarShingle Bureau and whose shingles are ideniified by the well-knorvn Certigrade tradename.

Contractors are being told why it is so important to buy h4rdwood flooring through recognized sources of supply in current advertising of E. L. Bruce Co. appearing in leading builder magazines.

A typical Bruce advertisement is headed "Hardwood Flooring has to be bought on confidence. There's no bigger gamble than the purchase of unbranded flooring through 'fly-by-night' sources of supply." It then goes on to say:

"I{ardwood flooring, more than almost any other building material, must be purchased on the reputation of the manufa'cturer and the integrity of the dealer who sells it. Flooring is received in wire-bound bundlbs, making it impractical to examine individual pieces, as you can do when unloading lumber. Furthermore, even closest scrutiny of every strip will not disclose shortcomings in seasoning or certain defects in manufacture. These will become apparent only as the flooring is being laid, or after the floor has been in use.

"When you buy flooring through unknown sources," the Bruce advertising reminds contractors, "you have no recourse. You don't know what you're getting until it's too late ! Protect the home brlyer, and yourself, by purchasing accepted brands of flooring through recognized, reliable dealers."

The current Bruce advertisement to contractors appears on page 9 of this issue.

Severcrnce Tcrx Doubled in Louisicna

Since Earl Long, brother of the former Gove.rnor and Senator Huey Long, became Governor of Louisiana, he has increased the severance tax, which includes timber, one hundred per cent. Increased taxation on business all along the line is being developed by the new administration, some taxes having been_ raised six or seven lrundred oer cent.

Jcpcnese Log crnd Lumber Production Increcrses

Jhe Japanese Ministry of Agriculture and.,tbrestry annoinces that the Japanese log production in 1947 totalled 6,256,464,Un feet, as compared with 5,497,954ru0 the previous year.

Tlre lumber production totals f.or'1947 were 3312,408,^000 feet, compared w\th 2,539,052.000 feet the previous year.