Vbyerhaerrs er 4' S quare HOMD BUITDII{G SBBYICU

An increasingly powerful selling progra nr, fo, Iumber deulers in the housing market

fit rnn summer of 1946, the new and I edarged Weyerhaeuser 4-Square Home Building Service was presented to the retail trade. Subscribers to the Service and their contractor customers found it unique in several important features.

A Comptete Service

This Service offered in one package a complete home planning and home selling tool. It featured scones of authentic small home desigrrs unique, because each was the work of an outstanding architect . each was engineered by Weyerhaeuser for sound and economical construction. .. and each was buttressed with working drawings, material lists, and fast, accurate estimating forms.

KEEPING A FUNDAMENTAL WORK ALIVE. VITAL AND PRODUGTIVE

To maintain the cumulative and continuing value ofthe basic Service, the program called for the addition of a fresh, new home design each month. This makes it possible for the lumber dealer to always have available the new knowledge of advanced design. of new, proved materials . and construction methods. Accordingly, the best and accepted of traditional design is constantly enlivened by the new techniques.

Nationalty Advertised In Hotie Magazines

For?! consecutive months, the Weyerhaeuser

4.Square Home Building Service has been nationally advertised in the leading shelter magazines. Millions of prospective home ownerst have seen each month's new design. The response to this advertising continues to be outstanding. . proofthat people are interested in homes that are architect-designed and engineered for greater home_value.

Tuionthty Locat Protuiotion

National advertising is most efrective when tied to the point of sale. Accordingly, each month tumber dealers who are offering this Service receive a complete local promotion program built around the cunent home design. You'[ find the contents of one monthly kit illustrated at left. In addition to current material, plan books are available for customer distribution.

A Servige That Increases In Value

Never static. always dynamic. asfresh and modern as each new home design - the 4-Square Home Building Service makes available the latest and best in the small home field. It is helping lumber dealers to protect their position in this field because it enables them to offelwhat their customers want most . greater home value for their building dollar . . the architect-designed, Weyerhaeuser-engineered home.

Leading Lumber Dealers are renewing their subscriptions to this constantly growing Service, because it enables them to better meet the planning needs of an ever increas' ing housing market.

West of the sunset stands my house, There . . . and east of the dawn; North to the Arctic runs ,my yard; South to the Pole, my lawn; Seven seas are to sail my ships To the ends of the earth. beyond; Drifters' gold is for me to spend Forfamavagabond.

,< ,F * Don Blanding'

Some wag has wisely remarked that the reason they hold the two major political national conventions in the summer is so that they can blame most of the foolishness on the heat. ***

And the story goes the rounds that Stassen, seeing his early lead in the Republican race slip ?w:rp asked a friend: "What am I doing that I shouldn't be doing?" And the friend said: "Running." ,t<**

Someone is al'ways suggesting that we "give the country back to the fndians." But some man of thoughtful mind suggests that it cannot be done; there are only 400,000 Indians left, which would only man about one-fifth of the federal bureaus, not to mention all the other jobs that would have to be filled. ***

A Scotchman, questioned as to how he was able to lead so exemplary a life, said that his conscience wasn't powerful enough to keep him from doing wrong, but was too powerful to let him enjoy it.

A college economist -; ;""..sked what was the most perfect demonstration of inflation he knew of, replied that it was a school teacher with a twentv dollar bill. ***'

There is pathos in that reply, for it is so fearfully, so regrettably true. I'm in favor of passing a law fixing the maximum salaries of movie folks at the same maximum enjoyed by the school teachers of the country. ***

A friend of one of the ten movie men of high salary now in the hands of the Thomas Committee for contempt of Congress, defended him by saying that as a youth he held a menial position at a menial salary, and that it soured him so that even though he now makes three thousand a week, he is Communistic. Wouldn't you think he would love and adore a country where a man could rise in such a fashion, instead of villifying it?

Someone asked Groucho Marx-so they say-what chance General MacArthur has for becoming President, and Groucho replied that, even though the general was in Japan, he hadn't a Chinaman's chance. ***

Which reminds me that this same Marx is credited with the wittiest remark of the season. Someone asked him what he thought of a new stage play, and he replied that he had seen it under adverse conditions-the curtain was up. ***

"You used to tell me you thought the world of me,,, the girl said to her boy friend. "I still do," he answered, ..but you know What everyone thinks bbout the world now- adaYs"'

!F * {.

People used to exclaim-"YWHAT is the world coming to?" Today they say-"WHEN is th€ world COMING TO?" ***

And someone, speaking of the atom bomb, declared that "the road to hell is paved with goodt inventions.,' ***

A guy on the curb gave the passing parade the Bronx cheer. A big Irish cop grabbed him and ordered him away, calling him a "damn Communist." The fellow said-..But f'm an anti-Communist." The cop said-..I don't care what kind of a Communist you arF*get the hell out of here !,'

Your past size and importance won't help you to solve your future. You'll be judged in the future by your use_ fulness. Size and power are NOT permanent saving graces. T. ook at the great prehistoric animals. Once they walked the earth, monarchs of all they surveyed, and the earth rocked and trembled at their steps. Where are they today? The ants they trod under foot in countless numbers in those days, still throng the earth. But the mammoth, the mastodon, the dinosaur and all their kind-are GONF^ ***

Don't turn your nose up at the ..non-taxpayer.,' He really pays most of our taxes-indirectly-but he pays them, just the same.' Let the non-taxpayer move out and all pro- perty values disappear. Don,t forget that less than one_ half of one per cent of our city populations own one_half of all our property values. *t*

Money. There's a subject frequently discussed but little understood. I found out how shockingly ignorant I am on that subject at present (r've often admitted in this column (Continued on page 10)

I/bb h pt !r0: Thir me'ose to controctori is currentty qppeqrins in tecdins trode mosoziner.