l, W;ll;or?t. Bo"h Co*pana

- Importers and Brokers

-

PLYWOOD & LUMBBR From the Orient

REpubkc 1-8726 O 1996 West Washington Bln:d. O Los Angeles 78, Califotnia

Wesfern Lumber Go; of Son Diego Opens New Nqtionql Gity Focility

Conducted tours and Open House at its new facility at 2745 Tidelands Ave., officially marked the headquarter move of Western Lumber Co. of San Diego to National City on May 19. The ceremonies were held from 10:00 a-m.

to 4:00 p.m. with officials of the cern ds hosts.

The new plattt, according to president and general manager, 000, exclusive of inventory and some 14 acres. with additional

56-year-old lumber conJohn D. Sullivan, vicecost approximately $750,- rolling stock. It covers area available for future expansion, and replaces the old location at the foot of Columbia street in San Diego.

Western Lumber Co. has 230 employees and an annual payroll of about $1,300,000, it was said. The firm carries in'inventory of some 10 million board feet of lumber. The entire storage and service areas of the new facility were engineered t6 take advantage of modern materials-handling mJthods to speed deliveries and reduce costs.

The West^ern Lumber Co. branch retail yards are Chula Vista Lumber Co., Imperial Beach Lumber Co., La Tolla Lumber Co., Pacific Beach Lumber Co', and Point Loma Lumber Co. in those cities.

New Wholesole Firm in Arizono

Show Low, Arizona, has a new wholesale lumber business. It is called Hal Butler, with an address listed as P.O. Box 352.

C.R.A. Mcps More Aids to Retoil Yords

(Continued from Page 27) in the use of colbred slides, movies, sound'effects and the supplementary use of narrators and two ,flanking s-tages. The theme wis "I{ow the redwood wholesaler can make use of CRA's national advertising and many promotion aids to increase the movement of California redwood through the retailer's yards." The influence on potential redwood customers and specifiers, and the assistance which the California Redwood Association can give to redwood wholesalers and retailers, was covered in some detail.

The meeting closed with a strong message f.roq -M1, rrnsrrrnrfh oi nrrtfinr" this "New Dimensions in Sales" Farnsworth on putting this Di ions to work by using the ntwest Redwood Promotion Aids (in a handsome Kiifor each member), a new Correspondence Course "Lumber Technology for the Salesmen" (prepared by Professor Thomas of the School of Forestry, University oi Washington) ; and the newly assembled set of 35mm color transf,arencies packaged under the title J'Redwood- '-"' Inside and but" by Douglas George Studios of Hollyw-ood.

In a closing stitement, Farnsworth said, "We believe that it will continue to pay to handle redwood in the future

But it wouldn't have paid (in the past) if it hadn't been that the CRA mills-and their predeiessors-had the guts to ke-ep pouring money into promotion work year rlter year,for almost half a century. The happy positi,on of redwood in the market didn't cohe about'bv accidettt. It was paid for. Paid for by CRA mills."

Among the key representatives of CRA member mills who were in attendance at the Dallas conference were Howard A-. Libbey, president, Arcata Redwood Company and immediate- past-president of CRA; Thomas P. Geogiegan, vice-president and general manag'er of redwood tumbei dlvision, The Pacific Coast Compiny; Carl W. Bahr, vicepresjdent for sales, The Pacific Lumber Company; Sherman A. Bishop, vice-president for sales, Union-Lumber Company i Leo Hulett, sales manager, Willits Redwood Products Co., and George Knab, sales manager,Arcata Redwood Company.

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Ernest L. THOMAS

Ernest L. Thomas, 68, long one of the most popular Southern California retail lumber dealers and who had been enjoying his retirement the past two years, died suddenly May 9 from a heart attack after only one previous mild warning of such an illness. lle was one of the most active Club 2 Hoo-Hoo and seldom missed a meeting.

"Ernie" Thomas was born in Norca, Kansas, in 1892. His first retail lumber exDerience was with the Cornbelt Lumber Co. in Topeka, Kans., after which he started a yard in his hometown of Norca. In the l92os, Dealer Thomas came to California and soon started the Dudley-Thomas Lumber Company in Santa Monica with Frank Dudley as lris partner. The successful retail yard was continued after Mr. Dudley's death with his son, Ward Dudley, who also died from a heart attack a few years ago. After 30 years' successful operation, Ernie Thomas sold the yard early last year