Tlre Lile oI Trcrde

Quit worrying about your competitors.

They are the life of trade.

They are the spice of business life.

They are a great, constructive element in your business. Without them you would be a mossback.

Downey, Colif.

SPruce 9-4521

WAlnut 3-2176

Rolph Stefren o CorlDuproy

An Editorial

Your business would never progress, you would never get anywhere.

Without them your trade would be poorly served.

Your business would meet with no loud acclaim, without them.

You would just be jogging along in a constantly deepening rut.

You should thank God for your competitors.

So should your customers.

And when Thanksgiving day rolls around each year, send each of your competitors a kindly card, and say:

"Thank you very much for keeping me alive during the past year."

Tight lf,ortgqge llloney Tokes 'Purr' Out of Building Permits

The one phase of light construction in the West to show an increase in April 1960 over a year ag'o was in the number of building permits other than residential, according to the monthly survey just released by Western Building, light construction Journal.

The balance of the report, which represents a comprehensive survgy of 466 building jurisdictions in the 13 Western States, indicates the cumulative effect on "tight" mortgage money the past winter.

Total building permits for April 1960 were 67,209 for a value ot $472,467,533; as compared to 71,346 amounting to $552,243,299 a year ago, a drop of 6/o in number of permits and t1/o in dollar value. The 12 states with a drop of 4/p in number of permits issued showed a slightly better record than California, with a 7/o drop.

Residential construction suffered more than any other phase of building, with the number of permits ofr 21Vo and the dollar value down LGVo, ftom $322,272,7O9 to $270,577,150; which would indicate a slight increase in the cost of building.

Hawaii, with 1270 permits totaling $19,606,822 as compared to 1149 total permits for $10,293,604 a year ago, led the field with nearly a $10 million increase. Honolulu in April was in third place among' all Western building areas, led only by Los Angeles cityand county, and at the same high level of building as March. ,

Nevada was the other state to show increases in all categories, with 826 permits for $10,109,653 contrasted to 561 perrnits for does not lnclude incorporated cltles.

$4,372,424 a year ago. Dwelling' units were also up from 162 valued at 91,908,792 a year ago to 464 permits totaling $6,686,4g9 in April.

, Newcomers in April to the list of the 2b leading construction jurisdictions, compared to March 1960 are: Las Vegas, Nevada (tn l1th place); Maricopa county, .ltrizona; Multnomah county, Ore_ gon; and Santb Ana, Santa Clara and Oakland. California.

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