Jqs. W. Newquist Co. Achieves Super Service Efficiency With llove to frtodern Pqsqdeno Offices in Lotest Exponsion

Jim Newquist, president of Jas. W. Newquist Co., wholesale lumber firm of Pasadena, California, announces the opening of beautiful new ofifrces at 99 South Chester Avenue in the Tournament of Roses city. Jim has been doing business in Pasadena for several years; in fact, this is the third expansion of quarters in the past l0 years.

The modern new building and'offrces of the wholesale lumber distribution concern were designed and completed by architect-builder Daigh Construction Co., Pasadena, with the worker in mind. Each employe has a private working area and the entire suite is soft in tone and quietly lighted for greater efficiency. The telephones are of the latest design, eliminating the necessity of a switchboard operator while offering better service to customer and employe alike. The general office staff work under modern air conditioning, lighting and acoustical conditions. "It is a delightful place to work," said office secretary Cathy Miller.

Assisting Jim Newquist in the administration and sales as "Girl Friday," Cathy Miller is a busy gal indeed, and competent and capable in lumber sales. Backing up the administrative, collection and sales is the very efficient Lea LaFraugh, who is also experienced in the lumber business and has been with the company for several years.

Jack Finnegan, who is no stranger to Southland wholesale lumbermen and dealers, is back on the job following 2f years spent at the mills in the north, where he had a complete refresher course in manufacturing, shipping and sales. Prior to his sojourn at the mills, Jack was handling sales in the Los Angeles area on a wholesale level.

Tony Battista, who has an extensive background in the sales of allied products, recently joined the organization and will be handling sales in the eastern counties.

Rounding out the close-knit organization is Charles Muiray, vice-president of the concern in charge of procurement. Charlie was born in Eureka, California, where he now resides and has many friends in the production area. He is well-known in the Northern California area and is a past