
1 minute read
INTAND I,UMBIR COMPANY
CALL
BT'ILDING MATERIALS
Main Offce: COLTON - TRimty 7'2001 and portrays the many benefits of home ownership and the valuible services pronided by builders and dealers.
The quarter-hoirr film is being shown by television stations all across the cbuntry as a public service program' ftitttt of the 16-mm., full-color film are available at no cftaree iot civic and service group showinglby local builders. Eecause of the already-heavy demand, Greenu'ood su-gg"ttt th.t prints for late -9p-ring. and summer showings be Scheduled ", toott as possible. Arrangements to secure the filrn can be made with any local Celotex sales rep^res^entai-1". ". by contacting The Celotex Corporation, 120 S' La Salle St., Chicago 3, Ill.
During the three-month period, "Today's Homes" was also shoivn to at least 10,000 builders, dealers and other members of the housing industry to familiarize them with the film's message and its availability, acco-rding to lVlarvin Greenwood, Celotex vice-president and director of merchandising.
Premieied January 18th at the-Clr-icago convention of the National Assbciation of Home Builders, the non-commercial movie carries no trade names and is co-sponsored by ttt. NnHg, National Retail Lumber Dealers Association and others and was shown at the 1960 Southern California, Northern California, and Arizona dealer conven'tions as reported in the May l, May 15 and June 1 issues of this magazfire.
San Dimas-Funds have been ipproved to construct a mentarv school at Amelia and Allen avenues' to start this new elespring.