THE CALIFORI\IA LUMBER MERCHAI\T

Jack Dionne, Publisher

rii iitii, go LOS ANGELES 14, CALTF. o VoL38, No. 24 . JUNE 15, le60

TALENI]AH t]F T[]IVIING EVENTS

June

National Oak Flooring Ma,nufacturers Assn. semi-annual meeting, Peabody hotel, Memphis, Tenn, June 15-16.

Redwood Emplre IIoo-IIoo Club 65 annual Forest Lake tr amily Outing, ilune 1?-19. (Reservations: Rod Huston, Middletown. YUkon 7-3279.)

Western Dry Kiln Clubs 12th annual meeting, Hotel Florence, Missoula, Montana, Jrune 23-24.

Los Angeles Hoo-Hoo Club 2 Election meeting, golf tournament, dinner and entertainment, Lakewood Country Club, Jurre 24. Black Bart Hoo-Hoo Club 181 annual F.amily Weekend, Forest Lake Resort, Lake County, June 24-26. (Reservations: Ed Gillespie, HOmestead 2-4791.)

San Francisco Hoo-Hoo Club g business luncheon, June 28. Paciffc Coast Wholesa,lo lfandwood Dlstrlbutors Assn. 36th annual Convention, Bil ,more hotel,' Santa Barbara, Calif., June 2g- July 2; President: E. M. Taenzer, Izos Angeles; Golf chairman: Ed Bauer, Los Angeles.

Lumber Dealers and Trade-paper Editors were recently hosted in Tacoma. Washinqton. by the Douglas Fir Plywood Aisociatbn at a ioint Cohference on plans to go aiter'thi) burgeoning "Second-Home" market. A visit to a plywood manufacturing mill (shown here) was but_ one qf-the highlights of the Conference- At top left rear of the phoio is ceorge Straw-bridge of_Ho4estead Supplies, Eanning, Calif., chatting with DFPA Pilblicity Direct-or Tom Sias; t0 the faont are l{ew York Lumber Journal editoi Tom Duccan and the baldinr edltor.ot.The California Lumber Merchant, here fascinated by the ntatching', of veneei used .in the manufacture of plywood after'it has been edge-g-lued. The Confirence story, conratntng many vatuabte ideas and merchandising aids from dealers experienced in this huge, new market, occupies ieature pages 36-45

July

Natlonal Plywood Dlstrlbutors Asgn. annual meeting', Sun Valley, Idaho, July 1-5.

Phtltpplne Mahogany Assoclatlon, Inc., annual meeting, Wentworth-by-the-Sea hotel, Portsmouth, New Hampshire, July 10-13.

Redwood Association Plants Ammo to Boom Retail Sa1es...............-.-..26 "Miss Civic Pride" Visits S. F. Retail Yard---.-..-.....................-.........-.---31

Oxnard City Council Passes "Ordinance" Just for Earney--.......-...-...--.33

Western Dealers Lead Way in Huge, New "Second-Home" Market 36-45 f 960 RRllConference Draws 108 High-school "Foresters"---.- -..-.-.....-.47

Trading Stamps Scoring Big in Midwest Retail Yard-....-.---..,-..--..-....,..48

Western Lumber Co. Opens New National City Facih$......................52

Japan Plywood Manufacturers to Start Central Purchasing..-.................60

George Windeler Company Celebrates Diamond Anniversary---..-..-.-....-68

Bruce Bauer Lumber Co. Remodels San Carlos Store--.---...-...--...-.......69

NRLDA Hopes to Aid Lumber Dealer With National Ad Prosram--.... 4

Bigger, Better Hoo-Hoo Event Draws Larger Club 2 Crowd --.--.-- --- tZ Citizens Lumber Company Celebrates 50-Years................................._..18

Santa Clara, San Francisco Hoo-Hoo Ioin for Concat......-..-.. -..-----------.-2O

San Francisco Hoo-Hoo-Ettes Elect New Officers. ......_..,22

N-AWLAnnual Votes to Continue Sales-training Program.--.-----.-...........71

Lumber Dealers Research Council to Endorse -Buildline Products...-....73

"The Life of Tradd'-An Editorial.----.-.. ....... ...............74

American Hardboard Assn. Aims Sales Prograrn to the Dealer-.......-.....76

November 13-16 o 1960 Building Products Exposition o San Francisco