Ten Musts For Building Merchants

1. You must believe in the community in which you live and be glad that you are permitted to live there.

2. Yoa must believe in your fellow men; including your competitors.

3. You must know that you are in the best business on earth.

4, You must its people.

5. You must townspeople.

take a personal interest in your town and have the confidence and respect of your

6. You must know your business from the ground up.

Plywood Associqtion's R,etoil Mqt Service

7. You must know the goods you are selling, tlre lines you should sell, and those you may be called on to sell.

8. You must know the btrilding needs of your community and feel that it is your personal job to supply those needs.

9. You must know plans and specifications.

10. You must know salesmanship.

11. If you are up to par on these ten musts, and you kpep a smile on your face, and carry a large supply of real handshakes up your sleeve, and speak the English language plainly and interestingly, then you should be a hard man to take business away from in your home town.

Copy for the ad mats covers all aspects of home construction and remodeling as well as numerous ideas through "do-it-yourself" construction.

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J- bul lhere's no price log on our 35 yeors of speciolizotion in building moteriols. lt's yours with every order your insuronce ogoinsl quolity slip-ups . your porlner in betler iob-hondling your profit-moker in ovoiding wosle, soving lime, ond oll-oround finer performonce. rT:"t::iff

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Governor Knighr Predicts Greot School Building Progrqm

Governor Goodwin J. Knight announced recently that the planned school construction program of the State of California for the next six years will cost about a billion dollars total. This estimate was based on an anticipated need for the equivalent of 1@ additional classrooms every week until the end of 1960. He also predicted that California n'ill spend $150,000,m0 this year on highway construction.

Olin-Mqfhieson Forming Huge Corporotion

Newspapers report the approaching merger of two great industrial corporations, Olin Industries, Inc., and Mathieson Chemical Corporaton, into the Olin-Mathieson Chemical Corporation, with half a billion dollars capital. These are among' the largest industrial concerns in America.

This is of particular interest to the lumber industry since one oI the industrial units belonging to Olin is the Frost Forest Products Division, composed of what was formerly Frost Lumber Industries, of Shreveport, Louisiana. This big lumber and timber unit consists of a battery of large sarvmills in Texas, Louisiana, and Arkansas, and 450,000 acres of fine timber land in those states that promise their mills a permanent log supply.

The directors of both the big corporations have approved the merger, which will be completed at stockholders meetings on June D.

Do'lt-Yourself Show for L.A.

Several leading lumber co-puny suppliers have jumped on the do-it-yourself bandwagon and obtained space in the Second Annual Southern California "DO-IT-YOURSELF" Sho'iv, largest in the nation, according to Producer Ted Bentley. This year's show is again scheduled at the Pan Pacific Auditorium in Los Angeles and will run from Jily 23 through August 1.

A smashing success last year, setting an all-time first shorv attendance record at the Pan Pacific, the 1954 show is expected to attract a quarter of a million qualified howto-do-it enthusiasts, each paying his way through the gates to see what he can do to improve his home.

New Wholesole lumber Firm

C. N. (Charlie) Schumacher and George Jayka, veteran Southern California lumbermen, announced last month the establishment of a new wholesale lumber concern to serve the San Gabriel valley. The Schumacher and Jayka Wholesale Lumber Company has opened offrces at 301 S. San Gabriel Blvd., San Gabriel, California, and will distribute Pine, Cedar, White Fir and Douglas Fir to retail dealers throughout the Southern California area.

Over twenty years before Oregon became a state, the first power driven sawmill was constructed just north of Champoeg in 1836 by Thomas McKay.

When you sell SIS,AI.KRAFT you're selling lhe besf reen. forced poper mode. And thot meons you're building cuslomer good will. Good merchondise meons repeol soles, freedom from comploints sotisfied cuslomers. We're odverlising to your customers lhrough trode iournols, form popers ond direct moil. Our men ore constonlly following up iobs, tolking fo builders, orchitects, counly ogents we're lelling lhem "See your lumber ond building supply deoler".

Woterproof reenforced prolective poper9.

!UltDlNG USES: Woferproof membrone between flll ond slob... under oll fiooring covering concrele... prol€cling moleriols ond equipment.

FARM USES: Temporory ond trench silor seoling doors ond topr of permonenl silor hoyslock cover3 ., covering Iorm equipment, weolherprooflng form buildings, poultry rhelters, elc.