AGO

Merchant June TODAY 15, 1929

;rnd grade segregation. It u,'as voted that the adoption of those standards become effective the coming September first.

The Federal rrade a;;.r;" has issued complaints at Washington, D.C., against 38 mill companies in Calif<-rrnia, Oregon, New Mexico, Arizona, and Nevada, charging them with misrepresenting their sales by selling Western Yellorv Pine as White Pine. Hearings were set for July 5.

William J. Bettingen alla l, ti. t o-" in Pasadena, California, May 29th. He n'as the founder of the William J. Bettingen Lumber Company, of Pasadena. He was also president of the Imperial Lumber Yards, Winnipeg, Canada, and other large lumber interests in Canada.

The Sugar Pine Lurnb.l J"*r"r, Pinedale. California, has opened a sales office in Los Angeles, u'ith Chas. Kendall as manager.

Do-lf-Yourself €onsumes Much Plywood

NEW YORK-Concrete information on the importance of the vast "do-it-yourself" movement to the lumber and plywood supplier was revealed here recentlv, u,hen R. S. Lowell, advertising director of United States Plyr.r'ood Corporation, addressed the opening session of the American Marketing Association's annual Merchandising Clinic.

Speaking on a panel rvhich included Robert A. Jones, executive director of the Middle Atlantic Lumbermen's Association, and J. F. Apsey, Jr., merchandising manager of Black & Decker Manufacturing Company, Lowell gave the results of a U. S. Plywood survey of four major market areas.

"We made the startling discovery," he said. "that 42/o of the interviewed users of hardwood paneling had installed the materials themselves."