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. By pricing yourself out of the market? or, by absorbing them out of normal profits or by utilizing modern production line methods and equipment to effect greater economies. Ve believe the answer is as obvious to you as it was to us. But, to trim our operating and handling cosrs we had to vastly increase our manufacturing efficiency. Instead of handling Redwood lumber in broken lors, we had to switch to standard units, stating at the green chain and ending at the loading and shipping platform. Out of .this change has come m^ny benefits for our dealers and their customers. Today, we are able to maintain the highest degree of uniformity in both grade and quality, which makes palco euality Redwoodthe finest that is produced, at no extra premium in price.

Thc rtory goer 'round about two men who wcre rushing a friend to a prychiatrist. He was a Texan who never bragged about it, so they thought *t"* -*rt, be nuts.

f understand Red Shelton, radio and movie comic, is writing a book that will contain only Texas stories. That I can hardly wait ,o ""a. * * ,f

By the way, Skelton, on his Sunday evening radio program, is continually ribbing and needling Truman. During the time the President \ilas on his recent barnstorming tour, a straight man said to Skelton, "State the facte." And Skelton said, "Wait till I get the family out on the rear platform."

Probably the most t"ra J"alrilr"a g"g of recent months is a riddle. The query is, "What's the quickest way to get a government job in Washington?" "The answer is, "Go to Harvard law school, and turn left." :tt*

Tommy Trindler, most popular comedian of the London stage, is now in this country doing night club entertaining. One of his most popular gags is that many of the American GI's who are going to vacation in Europe this surnmer will find things greatly changed. Lots of the girl friends they knew over there during the late war are nearly grown by this time.

A radio comedian a"il" lrr"a " pitcher who, just as a gag, threw a ripe tomato to Joe DiMaggio at the plate. It rained ketchup for three days. A comedian of two generations back used to tell one on the great speed-ball pitcher, Amos Rusie. He said Rusie threw a ripe tomato through the side of a battleship.

"The world may admire " l"rrlor, but it loves a moron. This explains why, after a few minutes of smart-alec Charley McCarthy, you are eager for Mortimer Snerd."-Wall StreetJournal. * * *

Joe Laurie, a comedian of many years back, used to say that-"He who laughs-las1s.'r *

Sign on a drug store mirror, "Hangover special. Ten grains aspirin, three cups black coffee, one glass tomato juice, two raw eggs, and our sympathy. 85 cents."

The oldsters in these here United States have certainly receivcd a terrific ehot in the arm from the 3uccct! of Ezio Pinza, of "South Pacifrc." Imaginc a man nearly 60 years old becoming the acknowledged and outstanding Gneat Lover of the nation I "Life begine tomorrow," replies Pinza, in reply to all questionc concerning his philosophy of life. Ccrtainly. hc ie re-charging the hopes, if not thc batteries, of the middlc-agcr*

"Slapeie" Maxie Rosenbloom gets credit for the neatest niftie anyone has handed the Great Lover. Rosenbloom, as most of you know, is ex-light-heavyweight champion of the boxing world, and something of a comedian in his own right. He was introduced to Pinza, and they became friends. Pinza admired the most unusual character of this rough-and-tumble comedian from the fighting ranks, and said to him, "Why don't you get into a big Broadway show and make a lot of money like I did?" And "Slapsie" Maxie replied, "I ain't old enough." * *

When Maxie was light-heavyweight champion of the world, he was fast, clever, and marvelous on defense, but he hated to train. One day his manager came to him and reported that he could get him a big fight with a big purse attached, but only on condition that he'd train and get in good condition. Maxie said, "All right, pal, I'll train; I'll get my hair cut, and sleep with the window open." That was his idea of training. Yet nobody ever was able to knock him out. But his reply to Pinza nearly knocked Pinza out. tl. ,* *

Television is the biggest word in the American domestic picture today. Millions of sets being manufactured all over the land, and millions being constantly added to the list of fans. Kids go nuts about them. Which has already raised the serious question among educators of the possible effect of television-watching on children. One famous teacher has gone on record as remarking that no child who passes his time watching television, will ever pass another grade in school. * * *

Fred Allen, sour-puss radio comedian, who is openly critical of the new television craze, is credited with a sage remark. He said, "The 16-inch screen is taking the place of the five-foot shelf." The Harvard Classics five-foot shelf of books has long been considered a thorough education. *. * tl.

One thing can be said here in favor of television: it has created a demand for a whale of a lot of fancy hardwood lumber and plywood for manufacturing TV cabinets. So the lumber industry profits by this new and gigantic competitor of movies and radio. iust as it has been doing for