SAttY CLOUGH

Mber

lf wor onc. rold bY a nolod oufhor' Ity "Advrrthrm.nh ct. llh bookl, th.y Gon br ordinory, lnlorrlllng or iurt ploln downrlght oulrtonding'r , ro in viow of lho loct Fothrr'r Doy ir fhir coming 3undoY I told Ororgr I would "l<nock out" thir column for him iurt to rrllovc hlm of thr rcrponrlbillty-cnd to rhow hlm I qm "olmoll" ol good or ||ln. Frrd Brck,' rhc gol who ngulcrlY writor thol fomour column lor thc Lol An' gclcr Timo footuring choicc food producb on rob ql 3rd ond Foiilox, in lor Angclcr. Bul of courlo cvcry' onr know wr fcqfuro choicr lumbrr productr and wc rcll them lhrough' oul Soulhcrn Colifornio. fhrcc fourthr of oll advcdiring todoy ir dircctcd to lhc hourcwiver ond onc holf of rha onc fourth lcft of th. lotql ir dirccfcd lo oll womln, ao You tsn rcc whcn 87rhoh ol oll coPY Ploccd in thc Unitcd Stslca ir dircclcd toword woman, wc fccl womcn orc vitol lo thc progrcs of thc odvcrtiling pro' fcrrion.

My job, TODAY, is lo inllucncc You lumber buyorr fo coll us whcn You orc in nccd of good fol.rl Produclt ond when you tolk to Gcorgc iurt rell him "Solly rold me to coll" ond we'll rhow him this colsmn wo: inlerosting, onywoY! We con cslurc you wo hove o wholesome ottifudo toword servicing your occounl ond w€ ore inlere3lcd in secing thof you receive GOOD IUMBER .\.

Teen-Ager Given Awcnd

Iiernard Chabal:r, l6 ycar ()l(l Clricago businesman, was l)rescntc(l \\'ith thc itnnuill Jttrrio:'

Acltievetrtcttt itwitr(l ()f thc Natiorral l,tttttbcr

I{:rrrttfacturcrs A ss(,ciittion at a luncltcon givcn in c()nnccti()n with thc

National's sl)ring nlcctings. l'rcsi<lent Chalrala's c()nll):ltly, l"enrvrlrxl I tro(lucts, w()n this Ycar's c()nll)ctiti()n t() lirrtl thc outst:ttt(lit1l{ jttnior lrttsirlcss crltcrtlrisc th:tt hlts llccrr rnrtking :ttl(l stlcccssfully nritrkcting thc lrcst q1'oo<l llro<lttct. l"cllrvt)otl

I'ro<luct's clevcn itctivc nlcnrl)crs tllitkc t)crs()11itlizetl lrookcrr<ls of lrllck \\'alrlrtt, :ul(l rll()rl(lgrittllc(l asht:-ays.

Given Honorcry Membership in Rotcry

The lloar<l of <lircctors rrf the l):rvis ltotary' Clulr, l)avis, C:rlif., ltas hotrorerl li<l I\fcllri<le of the l)avis l,umller Courpany n'ith an h()n()rary meml)crshil) irr l{otar-r'. This is a lirrc tributc to IVlr. McBridc. n'ho up until his illrtcss, hacl lleen a staunch l{otariarr, charter presiclent and a member of thc board.

Hollcnd Honored

Eugene Hollanrl, prcsident of Masonite Corporation, \\'as a\\'arded the highest non-academic h,rnor of thc Univcrsity of Nebraska at Lir-rcoln June 3 ll'hen hc \vas prcsented rvith a "Distir.rguished Service Au'arcl" at the anual luncheorl of the University of Nebraska Alumui Assuciatiorr.

New Trcnd in Homc-Building

Tlre new tren<l itt home-building is greatcr villuc :tnd nlorc st)ace for the lrtrilding dollar, C. ll. Su'ect' llresi<lent of thc National Retail Lumber I)ealcrs Association, statcd reccntly.

"Having sttccessfttlly llroduced lorv-cost honrcs frlr knvinconrc nntl mi<l<lle-itrcome farrrilics by redtrcing the :rvcritge setlirrg l)ricc ()f ncw ll()nles, the ncu'cst <lcvekllltnent is ll <lctcrmirrcd cffort to givc thc htlnrc lrtrycr nl()rc for thc (ilnrc nloney," Mr. Srveet saitl.

"It is obviotts that thc rtritny thousatt<ts of familics lruf irrg ncw lronrcs to<lay are not satisfied rvith mirrinrttnt shelter rc(luirements. The tlvcrrvhclnring t)reference is for la-ger ro()nls, more h()tlschol<l ecFriprllent, and tllore litn(1.

"With thc lotv (lown-l)aymctrts and highly f:tvorablc cre(lit ternrs availablc today, families $'ith ltnrrttltl incontcs of $2.5(D and ttp want an(l can aff()r(l honres rvith cxtra c()tlvenictrccs atrd nlore ell)()w r(x)n'1.

"llctail tnaterials dealers rvho participittc in the pl;trrlling, lirrancing, an<l lruil{ing of :r greitt sllarc of thc ttcrr'llotttcs run(tcr constrttction rep()rt that stcitrly l)r()grcss is lteing nradc itl provi<ling morc cotnft)rt :rn(l c()r1\'cnicllcc for tltc hotrsing <krllitr throughout thc country.

"l'ublic itwilrettess of thc grcater hottsing v:tlttcs lrcing olTere<l by thc private building industry urrtlottlrtc<lly is largcly responsible for the rcjcction of subsidizc<l l"c<lcral housing in trtany communitics where thc pcoplc arc lleconritrg gritvcly concerncd ab<lut thc htrgc pulllic tlclrt, thc c.rrtiluirrg l"c<lcr:rl <lclicit, ap<l thc cotrtintt:ttign of ryartimc t;rx ratcs,"

In Character Pine

Wallboarding mrss produced for economy-yct dis' rinctivcly tailored to lcnd that individual touch to evety room. Herc are walls so beautiful they scll chemsclvcs.

Specify AMERWOOD for prefinished, evcrlasting beauty. Four decorator colors... ted, gray, white or natural. AMERWOOD comes from the faccory ready to install. For exterior or interior walls thac call for e spcciel rreatmcnc select RANCHWOOD. h comes unfinished so that its deep etchcd beauty may be finished to suit rny individual taste. PINEERWOOD is true economy in wallboarding. Weather-etchcd in effect, this prefinished wallboarding lends unique styling to intcriors oI distinction.

These three outstanding wallboardings will give truc wesrern design warm, natural beauty life' time service.

Contacl us loday lor illuslralcl lileralure.

WEST COAST IU'NBER, AND TIN,IBER PRODUCTS

Teletype OA 251

REDWOOD - DOUGTAS FIR . PONDEROSA PINE

Poles - Piling - Ties - Shingles

For Building Needs--Strable Leads

PANETYTE TAIYIINATED SHEETS

IAASONITE BRAND PRODUCTS

UPSON WATTBOARDS

HARDWOOD IU'UBER

TENNESSEE RED CEDAR TINING

SPRUCE AND WHITE CEDAR

CANEC INSUTATION BOARD

CANEC TITE AND PTANK

HARDWOOD FTOORING

FTINTKOTE PRODUCTS

REDWOOD PTYWOOD

FIR PI.YWOOD

PONDEROSA PTYWOOD

HARDWOOD PIYWOOD

PONDEROSA PINE

"DUROID" Etectro Galvanized

Only in Americc

A chcck shows that out of 140 bank prcsident inveetigated, 100 came up from the ranks. Half the bank presidents in New York City came from middle weat farms. Most of the big utility heads rose from lineeman's jobs. Nine out of every ten executives in the steel industry rose from the ranks. Out of 197 such, 84 began as laborers, 26 began as clerlcs, 25 began aE managere or chemists, and 19 began as messengers.

Marking Your Books

He is a man who always likes to mark, The books he reads, with lines for emphasis, Calling attention to some rare remark. Which coincides, in point of view, with his'

He pencils heavily along a page, What strikes his fancy, or provokes his wit, And any though that he considers sage, Carries approving marks in front of it.

-Helen Rowland Prommel.

Imrnortclity

Immortality is a word that Hope, through the ages, has been whispering to Love. The miracle of thought, we cannot understand. The mystery of Life and Death, we cannot comprehend. This chaos called "World" has never been explained. The golden bridge of Life from gloom emerges, on shadow rests. Beyond this, we do not know. Fate is speechless. Destiny is dumb. And the secret of the future has never yet been told. We love, we wait, we hope; the more we love, the more we fear. Upon the tenderest heart the deepest shadows fall. All paths, whether filled with thorns or flowers, end here. Here Success and Failure are the same. The rag of wretchedness and the robe of power, all differences and distinctions lose in this democracy of Death. Character survives. Goodness lives. Love is immortal.

-Robt. G. Ingersoll

Impossible

A farmer from a small Southern town spent a glorious two Weeks vacation in New York. Returning home he kept his children agape with his stories about the wonders he'd seen in the big city.

Said one of his kids: "Father, weren't you afraid of getting lost?"

He said: "How could I be afraid of getting lost when I didn't care where f was?"

Ma and Pq

"Mother, are you the nearest relative I have?"

"Yes, Dear, and your father is the closest."

History Repects

The Grandsire sat in his easy chair, And hie laugh was a gurgling croak' When his grandson told of a monstrous fish, He had caught on his line which broke.

Then the old man gravely smiled, and said, "Dear boy, it wae large, I know, For I hooked that same old fish myself, Some 6fty years ago."

Dunces to Geniuses

Charles Darwin could never learn a language.

Napoleon was number 42 in his classyet we do not know the name of any of the 4l who were ahead of him.

Sir Isaac Newton was next to the lowest in his form. He failed in geometry because he did not do his problems the way the book said he should.

George Eliot learned to read with great difficulty, and gave no youthful promise of brilliance.

Oliver Goldsmith was the very bottom of his class.

Emerson was a hopeless dunce in mathematics.

James Watt, inventor of the steam engine, was the butt of his playmates in school.

All of which proves, probably, that you cannot distinguish genius at an early age, for most of the math wizards of youth are seldom heard of in after life'

'Ccneless

A reckless young lady from Delaware, Of the high cost of living was welaware. She said, I suppose I could save on my clothes For f don't care a cuss what the helaware.

Sword qnd Sccrles

All the law in the world has been obtained by strife' Every principle of law which obtains, had first to be wrung by force from those who denied it; and every legal rightthe legal rights of whole nations as well as those of individuals - suPposes a continual readiness to assert it and defend it. The law is not mere theorY, but living force' Hence it is that Justice, who in one hand holds the scales in which she weighs the right, carries in the other hand the sword with which she executes it. The scales without the sword is the impotence of law. The scales and the sword belong together, and the state of the law is perfect only where power with which Justice carries the sword, is equalled by the skill with which she holds the scales.

-Rudolph van Jhering.

ttlttt

PYromid l-1197

SYcqmore 9-2674

ANOTHER TEADER-

Addition of the USG line of roofing products fo our stock of quqlity name brands further enqbles us lo serye the lumber deqler with the Best of qll roofing requiremenls.

TONGLYFE - PIONEER FLINTKOTE - USG - PABCO

X'I$K & I{A$ON

855 El Centro 51., 50. Posqdeno "Y our roofing Headqvarters"

Cooprn,lloncant lgIilsERCo'

Americon Bonk Bldg., Portlond 5, C)regon

Phone BEacon 2124 leletYPe PD4il

Purueyors of Forest Products to Golifornio Relqilers

FIR-SPRUCE-HEIAIOCK

CEDAR-PINE-PLYWOOD

Representing

Frost Hqrdwood Floors, Inc. in the Socromenlo qnd Son Jooquin Volleyr

FRO9IBRAND FTOORING

OAK-PECAN-BEECH

Calif on ia RePr ct cnl at i rt at - w[FrED T. COOPER 1!R. CO.

23f E. Colorodo 9r.

PASADENA I

Phonc RYon l-7631

3Ycomorr 3'2c{ll

AVAIIABIE-THE ONLY COMNETELY FTEXIBLE PTYWOOD

Superflex

rh"x4xB Comb Groin Ook-Unselected BirclrGenuine Mohogony.

VERSATIIFSo flexible il con be bent UP TO 360'. ECONOI ICAL-Sqves up to 5oo/o in time ond lobor. Curved seclions ond compound curves con eosily be formed moking possible the production of mony contoured slruclures.

Prices on requesl. Contoct us for your IUIYIBERPTYWOOD.AND FTOORING NEEDS.

r. E. HIGGITIS I.UMBIR

99 Boyshore Blvd.

Sqn Frqncisco 24, Cqliforniq

VAlenciq 4-8744

GO.