A T0UCH 0F ELEGANf,[-Dealers can cash'in on the current popularity of decorative plant-ons with this hot new do-it-yourself product. Made of finest quality tlakeboard, t/2" thick, Bolek Custom Carv Plant-Ons offer elegance at an unlievably low price. Sales aids include painted door display (standard 3i0 x 6/8 door with plant-ons both sides) and merchandise rack that holds one carton of each size.

OF LOS

Los Angeles Worehouse

Colton Worehouse 340 West "G" Slreel l7r41 825-78rr

Vestern lumber producers still prefer the 40' boxcar in direct conllict with the current railroad philosophy of building larger equipment designcd to handle more volume at lower rates. This difference in viewpoint was revealed in the tabulation of returns from a just-completed survey of 74 large, medium and small western lumber producers. Dealers and wholesalers were not polled on their opinion.

The sun'ey, conducted by Western Wood Products Association's traffic committce, reports that the cstimated total annual car nceds of the 74 replying rvas 17.X,I14 units of which 142,249 units rvere boxcars. Fifty-five percent prelerred cars not exceeding 42' while forty-five percent favored cars 50' and longer. The remaining cars, 31,865, were flatcars, reflecting the increased volume of shipments of wrapped lumber.

James G. Manning, WWPA traffic manager, said that the conict in philosophies between shippers and carriers will receive much attention in future efiorts to resolve the problem.

SEM I-TRANSPARENT TO AGGENT \^'OOD GRAINS

Here is a new stain you'll sell with confidence. It's the new approach to that "effective weathered appearance on wood." Semi-transparent stain provides a tint of color to accent the grain and texture of natural wood. Made especially for cedar and redwood, though it works equally well on other woods, too. In eight colors, and one.or fivegallon containers. Attractive label sells on sight.

HEAVY-DUTY STAINS FOR SOLID COLOR GOVERAGE

Here is a companion stain that rounds out the line, opaque stain for full couerage. Proven in years of use on Shakertown's pre-finished cedar shingles and shakes. Its special formulation brushes on wood evenly and easily there's no dripping! It's a great way for adding or changing color to previously stained surfaces also.

Complete Merchandising Program

Proven advertising for this proven stain. Throughout the nation, Shakertown dealers will tell you of the Shakertown success. it sells without a comeback, and you get repeat sales! The merchandising program to architects and builders lets you tie-in with window banners, radio spots, and in-store promotion pieces to cash in on Shakertown's multi-media advertising. Call your distributor or write:

HE LAW OF the survival of the fittest is going to go on as it always has. It's as imperishable as the law of gravity. And, the law of supply and demand is going to continue to rule business and economics as it always has, and no silly, modernistic effort at repeal is going to last long enough to have its picture took. The only way to beat the law o{ gravity is to stay put. The only way to beat the law of survival of the fittest, is to build oneself more fit. And, the only way to beat the law of supply and demand is to commit suicide and get out o{ the picture.

I don't want to *" .r*",rdon "li.ni,lut.a. I don't want to seo industry regimented. I don't want to see human ingenuity worth any less of a premium than it has for the past gencration. I want to see the man who can think, and do, and work, and produce better than the other {ellow, get the gravy. I want to see him tolerant of tht' weaker man, and help find a plar:e for him in the picture. And, this he has been dc,ing during the past generatiort more than ever before. But I object to having this grcat nation with its innate love of brains, and virility, and efficiency, and usefulness put under any plan or way of living that will make those characteristics less valuable than they have 'been in the past.

BY JACK DIONNE

1882-1966

We're never going to plant the people of this country in even rows like r:orn, the weak and the strongl the active and the inactive, the uscful and the useless-all gauged alike.

I{ your e{forts are .ntiJr"d, you must have done something worthwhile, and you may earn something valuable.

If your business rival plays more gol{ than you do, you have more time to attend to his customcrs than he has.

If your neighbor drives a better car than you do. that doesn't make your old car any the worse.

If someonc calls you a fool. go into silence. He may be right.

I{ your competitor gets business by unscrupulous methods, he can't hold it that way.

If the rvorld laughs at you, laugh right back at it. It's just as fu'ny as you are'

BE OR NOT TO BE''

William Lyon Phelps says that outside the llible the six most Iamous words in all the literature o{ the world are Shakespeare's "To be or not to lie" {rom Hamlet. Thesc six words contain only six of the letters oI the alphabet, and yet, says Phelps. into those words are packed most of the wisdom of thc world.