UNITED HOTESALE TUMBER CO.

1200 Mines Avenue, Montebello, Cslifornio OVerbrook 5-5600

"Quolity

CATIFORNIA TUMBER'IAERCHANT

Slugger Skowron Goes io Bot For Mosonite's New Colorlok

Slugger BilI "Moose" Skowron of the Chicago White Sox went to bat for Masonite Corporation this spring as the company threw out the first pitch for a series of trade meetings opening a national promotion for its new Colorlok X-ninety siding.

Skorvron, then training at nearby Sarasota, Fla. is the White Sox star first baseman, tho played in seven world series for the Neu' York Yankees and in one for the Los Angeles Dodgers, batted and threw a dozen basebs-lls against a display of Colorlok to demonstrate its extreme dent resistance. This is one of the themes in Masonite's current national advertising program.

WRTTE: Masonite Corp., 29 N. Wacker Dr., Chicago, Ill.

Mqsonite's Mustong Conlest

A new Ford Mustang, g3and prize in Masonite Corporation's,.Match-n-Win, TV commercial contest for building materials dealers and wholesale personnel, was vron by John P. Dane, a Phoenix, Ariz., employee of O'Malley Building Material.

Standing around winner Dane are (from left) John O'lVlalley, general manager of Mallco Dr:otributors; James C. OMalley, past-president of the National Lumber and Building Materials Association, and O. R. Braun, general sales manager of Ulasonite.

More than 56,000 persons entered the coltest and represented nearly ?000 Masonite dealers and wholesalers.

Prizes were awarded on the basis of answers given in completing a 25-words-orless statement on Masonite commercials.

"Box Beom" Suspended Ceiling

ttBox Beam," a new type of suspended ceiling system with the look of an authentic open-beamed ceiling, has been announced by the Armstrong Cork Company.

In the Box Beam System, the exposed. beams are actually an integral part of the grid system supporting the ceiling panel6. This eliminates the need for "snap-on" ceiling beam attachments which require additional installation time and extra ex-, pense.

Made from heavy gauge steel, the beamg r are lithographed with a realistic natural wood graining and extend 2" below the sur, faee of the ceiling.

The Box Beam suspension members are available in 12' main runners and 4' cross tees which can be installed in various com- binations to create unique, custom ceiling designs. White cross tees in both 2' and 4' lengths and a wall molding in matching white can be used in combination with the Box Beam elements.

Among the merchandising aids Armstrong is providing retailers are 4' x 4' and, 8' x 8' showroom displays with Box Beam main runners mounted on 2' centers, a compact sample kit for outside calls, four-color self-mailers with illustrations of the Box Beam System installed, and special ad mats featuring the new system.

XTRITE: J. O. Sampson, Armstrong Cork Co., Lancaster, Pa.

Unique Roof Decks

The new Moore Oregon High Temperature dry kilns recently completed at Plum Creek

New

Redwood

Douglas Fir

Red Cedar Shingles