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Minton's Tells Trqde Secrels

Trade secrets by the dozens were of{ered without charge hy Lyle Schafer during his address to LN{A members at their recent con\-ention. The popular vice presirlent and general manager of Minton's of N{ountain View explained just horv his firm had built an outstanding ('onsumer trade this way: o l)on't rely on a newspaper ad man to do your advertising. Get t'our o\vrr man who has the background and interest. o l)evote ',1 to 3Yz percent oI lour projected gross sales to advertising and use ne\\'spapers. radio. local FM, direr:t mail an<l merr:handising. ftOm long Beoch, South Boy Areo o Plan special "days" for r:ities in vour trading area and mail tal)loids to homeowners in these cities explaining what you are doing. o (londuct moonlight sales running from 7 p.-. to I a.m. o Change your window displays every two or three weeks. o Consider a large area where you ('an adopt -.elf-service men:handising. Minton's does $13,000 to $16.000 gros-s lier month in its self-servict Pink Iloom rvith only one man and has a il5 per('ent gross profit on this operation. o Take the time to make anil rrse attrat:tir.e disular.s.

. Set up a sales incentive program for all employces which will result in more money for them and greater profit-. {or you.

L. C. Smirh, Son Rofoel, Joins LMA

Bob McBrien. erecutive vice-president of the Luml,r'r Merchants Associalion. has welt:omed L. C. Smith Building Supplies. Inc. into the assoc'iation.

Located at 124 Bclvedcre Strcet" San Ra{ael, L. C. Smith caters to thc retail rvalk-in trade u'ith an invt'ntory heavy on plyrvoods, wallboard. hardware. appliances and lighting fixtures. \{ike Smith is manager-partncr of the {irnr.

Nomed Diomond Notionql V-P

M. J. Huetter has been named vice president of Diamond National Corporation's lumber and plywood manufacturing operations, according to M. E. Jones, vice president o{ Diamond International Corporation, the parent company.

Huettcr joined Diamond National as assistant general manager in 1961, and was named general manager in 1964. He is headquartered at the company's plant in Coeur d'Alene, Idaho. A graduate of the University of Vashington, Huettcr, his wife and three children, live in Coeur d'Alene.

DN also has lumber manufacturing plants in Red Blufi, Chico and Stirling City,

Hrlbbord & Johnson Appointed

Appointment of Hubbard '& Johnson Lumber Co. as distributors and erectors in northern Cali{ornia for Weyerhaeuser laminated structurcs has been announced l,y Herb V'inward, northern California manafler for Weyerhaeuscr, and Wes "Bud" Hubbard.

From its lumber yards at the Port of liedwood City, Hubbard & Johnson will distribute both W'eyerhaeuser laminated beams and laminated wood deckine throughout norlhern California und *".tern Nevada. The firm will also assist architects. engineers and general contractors with design and specification of lami- speciolized trucking for the LUMBER INDUSTRY

Los Angeles - Oronge Counties

IMMEDIATE PICKUP SPEEDY DELIVERY

LUMBER HANDLING & STORAGE storoge spoce to leose

-odjocent to Sontq Ano Freewoy- natnd trusses, beams and rclated products. Hubbard & Johnson is also set uD to erect laminated structures throushoui jts distrihution area, Hubbard rr-purti.

New Wood Producfs Urged

"Products that have been good enough for our customt'rs during the past 50 years no longer are good enough for today's or tomorrow's customers," G, Cleveland Edgett, of the Western Wood Products Association, told members of the Wcstern Dry Kiln Clubs mceting in Portland, X'fay 14.

He urged the dry kiln specialists to help the industry send quality products to the marketplace at compctitivc prices that will attract willing buyers. "Customers can lrtr fickle," said Edgett. "II wood fails to meet their needs they look to othcr wood and non-wood substitutes that will seemingly do as good a job, at less cost. Under such conditions, it is important that all oI us do our best to deliver new and more sophisticated wood products of highest qualitv to the market at competitive priccs."

Edgett pointed out that the western lumber industry is changing in order to remain compctitive and capturt: new markets. "Our industry is investing money and talent in the ever continuing -qearch Ior tested systems that wood products u'ill meet the demanding requiremcnts of toclay's users," he emphasizcd.

F. M. Crqwford Addition

Ted Sill, with more than 25 years in the lumber and millwork industry in Ventura and Santa Barbara counties, has joined the sales stalT o{ F. M. Crawford Lumber Co. in Los Aneeles.

He will cor-er lhe San Fernando Valley and all o{ Ventura and Santa Barbara calling on dealers. He joins the wholesale firm with a well-rounded experience including a retail yard, building materials and millwork. Ted resides in Ventura with his wife. Berenda and'four children.