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Big Bonanza

(Continued from Page 6)

]Jonanza Home Center is the very obr,ious merging of the mcrchandising knowhow of Callner and Kritzer. Jcrry Callner hails lrom Milwaukee. Wisconsin. where hc was active in the managemcnt of Capitol Lumber Compan1.. a big, family-owned retail building material complex which fell victim to the t'r'er-present freeway builders last year. Jerry Kritzt'r. on the other hand. ha-* becn active in tht' manasement of Gem lnternational. a big cliscorrrrt chain. and was manager of Gem's big San Jose outlet lrt'fore joining lorces lvith Callncr. t{itchcll told us, "but I've actually had men and wom('n comc up to me on the floor and thank us {or coming into the Camplrell area with Bonanza."

Although Bonanza and the adjoining shopping center swarm with shoppers each day, manager Ilill Mitchell relies heavill' on advertising too. The lion's share of his ad budget goes into ne\{ispapcr advertising; full page ads in the San Jose Xlercury eacll Fridav brings 'em out by the drovcs over the weekend.

Yes. Bonanza is a sevcn-day a wt'ek operation. 'Ihe store is open and fully staffed 9 a.m. to 9 p.m. cach rveekday, 8:30 a.m. to 5:30 p.m. Saturdays, and 10 a.m. to 5 p.m. each Sunday.

"I never would have believed it before."

Standins back for an ovt'rall look we'd say that Bortunro Home Center is just about as close as Mr. Sears evt,-r got to N[r. Iloebuck and that was a pretty good combination too!

New Yole Forestry Deon

I'rancois NIergen. 39-year-old professor of Forest genetics at the Yalc School of Forestrl', has bcen appointed Dean of the

School efiective July 1, it has been announced by President Kingman Brewster, Jr. of Yale University.

He will succeed George A. Garratt who will retire as dean after 20 years in that post. A member of the faculty since 1925, Dean Garratt will continue as Gifford Pinchot professsor of forestry and expects to devote much of his time to fund-raising and student recruitment activities for thi school. He will be 67-one year short of the University's retirement age---fl May 7.

"Dean Garratt has served Yale devotedlv and well," President Brewster said,

UC Adds Wood Scientists

University of California research in the sciences of wood processing has been furthered by appointm€nt of two new Forest Products l,aboratory project leaders.

Dr. James D. Cumming an engineer, will head projects in wood machining and Dr. W. \fiayne Wilcox, wood products pathologist, will head studies in wood deterioration.

Cumming's research will include studies of cutting mechanisms as they relate to product surface, on reduction of machining waste, and machine and cutting tool per- formance. He has been serving as a research engineer on tfre University's Berkeley campus since 1958.

Dr. Wilcox will conduct research as assistant forest products pathologist and serve as lecturer in the Department of Plant Pathology at Berkeley. A graduate of the UC School of Forestry, he went to the University of Wisconsin for his M.S. and Ph.D. degrees. He received his doctorate in 1964 after completing studies of progressive microscopical changes in wood resulting from attack by white-rot and brown-rot fungi.

Ctlssltltll AltYHIlSltlGPoeition Wanted $2.00 per line, minimum $4.50. All otter $3.ffi per line, ninimum $6.00. Two lines of address (your address or our box numbed count as one line. Closing date for copy is 20th.