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Published by the Yale Materials Ilandling Division, the new bulletin covers all Yale trucks from capacities of 1,000 tci 200,000 lbs.
WRITE: Advertising Dept., Yale Materials Ilandling Div., Yale & Towne, Inc., Philadelphia 16, Pa.
Froming ldeos
"What You Can Do With Western Wood Framing" is the title of thefourthnewfull-color booklet issued this year by Western Wood Products Association for retail dealers, builders, architects and home owners.
"Look what's happened to framing lumber! It's come out of the walls and into the open," proclaims the booklet, and it then portrays a score of exposed framing desigrrs in entrances, roof beams, breezeways, overhangs, railings, decks, screens, and wall ribbing.
Deorulive Hordboords
Home decorating ideas and do-it-yourself information make "tr'or Today's Interiors," the new catalog of decorative hardboards issued by Masonite Corporation, an item worth having for reference.
Full-color illustrations show room settings and decorating ideas.
Basic data on interior hardboards, accessories and installation instructions are included in this free 16-page booklet. WRITB: Masonite, Box B, Chicago, Ill. 60690.
Free Promotion Kit Helps
Deolers Cosh-ln on Ads
the free literature are being processed already from a direct mail ofrer made by the association to a list of 8,0fi) lumber dealers who have participated in previous association program.
Dealers may also prepare now to tie in their own promotions with similar future association advertising and promotion kits. For July in Better llomes and Gardens the association features its add-a-room program, while October advertising on builtins is designed to attract the home craftsman seeking winter projects.
Handy Plan for Storage Unit ed more than 3,000 of the plans in answer to requests generated by publication of unit details in the March, 1965, issue of True Nlagazine.
The plan includes detailed drawings and materials lists. It is available either through the association's seasonal Handy Plan counter display program or in quantity at the rate of 50 cenfs a hundred copies.
WRITE: American Plywood Association, Tacoma, Washington. 98401.
Lift Truck Bulletin
The complete line of Yale's gasoline and electric powered and non-motorized hand lift trucks is included in a new 16page color bulletin (#900) that describes Yale's "Total Capa- bility" to serve the needs of users of industrial lift trucks.
A ,,first', in its field, the booklet illustrates the difrering concepts of nine architects, featuring the 72 western lumber species.
WRITE: WWPA, Yeon Building, Portland, Oregon 97204.
Fire Rotings Book
The latest vermiculite fire-resistance ratings awarded by Underwriters' Laboratories, Inc., of Chicago are listed in a revised booklet issued by Vermiculite Institute. Some 50 construction drawings {llustrate the newest types of vermiculite protection.
The booklet is available from all members of Vermiculite Institute. Building officials, fire insurance rating bureaus, and government agencies can obtain copies.
WRITE: Vermiculite Institute, 208 South LaSalle St., Chicago 4. AIA File 2l-C-1.
Dealers can capitalize on second home advertising in Better Homes and Gardens magazine by ordering a free counter display and window banner from the American Plywood Association.
Included in the promotional offer is a counter stand containing 50 copies of an eight-page
WRITE: Joseph L. Leitzinger, manager of publications and exhibits, American Plywood Association, 119 A ,Street, Tacoma, \il,ash. 98401, and ask for the free promotion kit.
Free HPMA Direciory
A listing of the specialty products and species available from 60 hardwood plywood manufacturers in the United States and Canada is contained in the 1965 edition of "Where to Buy."
Counter Display and Window Banner color booklet showing views and floor plans of the eight most popular cabins contained in the association's inventory of 23 leisure home plans.
Both the booklet and the accompanying 10x36-inch color window banner a.re reproduc- tions of the association's current two-p,age advertisement, the'first of three to be run in the same magazine between now and October.
More than 1800 requests for
The directory,from Hardwood Plywood Manufacturers Association, provides the buyer and specifier of hardwood plywood with complete information regarding mill locations, maximum and preferred sizes, and glue types. The proper individual to call at each plant is listed with telephone numbers.
Thirty species are listed, and each member indicates whether the species he manufacturers are rotary cut, sliced or sawn.
"Where to Buy" also lists technical and promotional literature available through HPMA. A specification order checklist and a list of HPMA affiliate members are included. Copies are free.
WRITE: Hardwood Plywood Manufacturers Associationl P.O. Box 6246, Arlington, Va.