The 74-cent stud really costs less.

The 67-cent stud is unseasoned. The other one is Weyerhaeuser Engineered 4-Square@ Kiln-Dried Lumber in the new lYz" dimension.

At these prices (based on retail price lists for std./btr. quoted in Topeka, Kansas, December, 1964 ) you may think the cheaper stud is easier to sell.

But when your customers figure all the costs, they could end up paying from three to ten cents more for the green stud.

If they care about in-place costs, you'll be doing them a favor by stocking Engineered lumber.

And if you care about repeat business, you'll be doing yourself a favor.

Dealers have already ordered more than 320 million board feet as more and more of their customers switch over. That's the equivalent of about 32.000 new homes.

No wonder. Engineered 4-Square Lumber saves money for your customers these important ways: Labor. Engineered lumber is lighter and easier to work so the job goes faster.

Minimum waste. Quality is so uniform that culls are virtually eliminated.

Fewer call-bachs. Most important, Weyerhaeuser Engineered Lumber eliminates the most common cause of complaints and call-backs, uneven shrinkage on the job.

That's because it's dried to a new low uniform average moisture con, tent of 15 percent-maximum fo any one piece is 19 percent.

This makes it far superior to green lumber and it even beats ordinary kiln-dried lumber.

This new lumber will make money for you several ways.

For one thing, the savings on freight to Chicago for a 40,000-foot car of Engineered 4-Square Lumber compared with a 40,000-foot car of nominal 2x4 greenfir would be 9268. To Louisville,$282. To Miami, $308.

This means you can compete with green and still sell quality.

In addition, quality is so uniform you can almost count on repeat busiNCSS.

And you'll also save money in handling costs because you can store more lumber in the same space.

We're backing this lumber with a new advertising and sales promotion program this year. Your Weyerhaeuser sales representative has all the details.

Weyerhaeuser

Engineered 4-Square"'