Are you receiving your share of the upcoming $13 BILLION Home Improvement Market? .ffi

In 1963, $11,700,000,000 was spent for home modernization . . . approximately 75% of the total new home uolutne that year. Sources indicate that a $69 billion backlng ol modern' ization erists in the tlnited States, with an additional $16 billion deueloping each year.

H(,u' GAN YOU PENETRATE THIS MARKET?

The National Home Improvement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements hs an investment in better living.

HO\^/ DOES THE N. H.I. G. \^,ORK?

As your spohesrnan. the N. H. I. C. meets with FHA, congressional committees and industry leaders to recommend home-improvement stimulating programs. Asyour educator,it,holds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelers by mail. As your public relations counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. plus distribute booklets by individual industries directed at increasing the total home-improvement market.

\^'HAT GAN BE DONE IN YOUR TRADING AREAS?

N. H. I. C. can institute a program which will stimulate remodeling throughout your area. Home improvementschools.'..newspapersections...ahome-improvementweek...theseandmanyotherpromotions can be outlined by the National Home Improvement Council. And with the home-improvement council sticker on your door, you benefit directly from a nationwide program which points to N.H'I'C. members as reliable home improvers.

WHAT GAN IT DO FOR YOU DIREGTLY?

It giires you an opportunity to work with other leading firms on an industry level and to make more sales and profits accordingly. You can use the council as an advisory service to keep abreast of developments participate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

HO\^' CAN YOU LEARN MORE ABOUT THE N. H. I. C.?

Fill out the coupon below for further information about the N. H. I. C. and your free copy of the booklet ri. activitl.r of Nollonof flomc Inprovcnral coumif orc erpported by tht lollovittg or:goatr/llu., omoag oilrerrr f

"The National Home Improvement Council and What it Means to You!"

General Electric company

U.S. GyDsum Compani

Weyerhaeuser Company

Maaonite CorDoration

Forest Fiber Products Company

TIME Masazine owens-corningFiberglascorporation

Georgia-Paclfic Corporatlon

Certain-teedProductsCorporatlon l{atl. Lumber & Bldg. Material Deal8rs Assn,

Gas Appliance Manufacturbrs Assn.

Electrlc Heating Associatlon, lnc.

Homo lmp. MktC. Consultants, lnc,

Formica Corporation

Celotex Corporation

Armstrong Cork Company westinghouse Electric corporation

Sears, Roebuck & Company

Roberts Manufacturing Company

Gustin-Bacon Manufacturlng Company

Andersen Corpofation

Marsh Wall Products

AmericanPlywoodAssociation

House Beautiful MagazinB

U.S.PlywoodCorporatlon

Whirlpool Corporation

Montgomery Ward

Wood Conversion Company

American Screen Products Company

Regal Products Corporation wire Ptoducts Company

American Gas Associatlon

National Lumber' Manufacturers Association

Nqtionql Home lmprovement Council ll Eost 44 Street, New York, N. Y. 10017

Gentlemen: Please send me additional information on how I can capture my share of the upcoming $13 billion home improvement market'

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