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"Brinkley's Journqlr" Commerciol Honored by TV Industry Awcrrds

The National Broadcasting Company's "David Brinkley's Journal," co-sponsored by western plyvvood marlufacturers through the I)ouglas Fir Plywood Association, has been honored for its excellence of program content and for one of its commercials by two different television industry award committees.

The "Journal" was given the 1961 George Foster Peabody award as the best television news program of the year.

The highly-coveted Peabody award, sponsored by the journalism school of the University of Georgia, has been granted since 1940 for "distinguished achievement by television and radio." T'he citation with the award commended Brinkley and program producer Ted Yates for adding "a new dimension of humor, skepticism, and wisdom to television news in 'David Brinkley's Journal,' the writing and scope of which are far more sophisticated than mos.t tv news programs."

The Peabody awards were made at a luncheon in New York, April 18.

'I'he commercial "Hidden Values" on plywood sheathing is a finalist in the judging sponsored by the 1962 American TV Commercials Festival. Final selection in the "Best of Products" category lvill be based on reactions of advertising executives at Festival sessions in New York, Chicago, Toronto, Dallas and Los Angeles.

"Hidden Values" was one oI 1254 television commercials entered in the festival. In the commercial, announcer George Fenneman, who tells plywood's .sales story on the "David Brinkley's Journal" prog'ram, uses a scale model l-rouse to shorv plyrvood sheathing's many non-apparent uses in home construction. The commercial was produced by Cole and Weber, fnc., Tacoma, Wash., advertising agency for the plywood association.

Silmorco,Inc. Moves to World TrqdeCenter

The San Francisco offices of Silmarco, fnc., were moved to the World Trade Center (formerly the Ferry Building) in San Francisco on May 1. More than three times the size of its old quarters at ftl Drumm Street, Silmarco headauarters in Suite 139. The phone number remains the ."*.]-EXbrcok 2-8268

At the helm of Silmarco are two well known lumbermen and import executives, Gunter Silmar, president, and Charlie Schmitt, vice-president.