001 DEil $ffir LUM BTN G0.

lUhat are Y(lU doing to advance the cause of your industry?

* One of the most effective programs for lUood Promotion is that of t{Ail01rAr F(lREST PR(|DUCTS WEEK.

* Ihis year"The Week"0ctober 21-27.

* It's not too early to begin thinking now how you can aid in promotion of "fhe Week."

* lf you have ideas which you think will help others, why not send them in to THE cAUF0Rl{tA TUMBER MERCHAl{I, that we may publish them in the interest of the industry.

Letters

A United Cqlifornio?

Ole May California Lumber Merchant

Dear Ole:

I had the profound pleasure of hearing A. R. Hood address a group of lumberrnen at breakfast yesterday morning. In 30 minutes, he had more ideas than most of us had heard in decades.

He mentioned that a Texas meeting had 4,500 people attend, while we had only a small percentage of that figure. This vividly pointed out the fact that the California segment of the industry lacks vigor, esprit de corps and a real desire not to forfeit its markets to wood substitutes.

He hurled a challenge that must be met if the California industry is to survive, i.e., the joining of North and South by meetings of 100 stouthearted young men from each section with the ultimate forming of a statewide lumbermen's organization.

A large lumbermen's organization could force progress, i.e.. changes in Commercial Standards, discriminatory freight rates, package selling, im,Proving millwork and a million other things.

Carlow Company will do everYthing it can to further this Program, provided others feel as we do.

I{ow about the Lumber Merchant sounding out the industrY to see if there is any interestJack Carlow, Carlow ComPany, Los Angeles.

ln Correction

We were pleased in our MaY lst issue to carry a story on the rrew flakeboard plant of Collins Pine Company. Received too late for rectification was a correction wh'ch reads as follows:

"Both 'Collins Flakeboard' and 'Collins 28'are produced in panel si-es from 4'x 8' to 5'x 10', in /s" to Lr/a" thicknesses."