lnilp0ll'l'l=l)

Win A Trip To Vegos

An all-expe-nses-paid week-end for two in Las Vegas will be the prize for lumber dealers from all parts of thi coun!ry ryllo are winners in the Design-Service-Counsel "Key \Y9.4" contest. just inaugurated by Nlasonite Corporation. All that's needed to win is to find the key word in the sound track of the new D-S-C sound slide fifm, "Opportun- ity Knocks Twice."

Eligible for the contest are all dealers and their authorized management personnel, according to J. H. Hurley, n{asonite's dirJctor of idvertising and salds pr6motion. Tlie trip will include round-trip jet airplane transportation, all meals, -and lodging in a leading hotel in the Nevada city. In ^addition, winning dealers -who will have joined t6e D-S-C prog'ram prioi to Aug. 31 will receive an extra g50 for "extraneous expenses" in Las Vegas. However, a dealer does not have to join the D-S-C program to be eligible to wln the trtp, o Quolity producb from the world's best Mills o Dependoble service from quototion to finol delivery o Over 50 yeors experience in the export-im. port field o Prime importerc serving the wholesole lumber trode exclusively

Dealers can enter the contest, Hurley explained, by completing the official entry blank supplied bl MasonitC salesmen and wholesaler salesmen. These blanks must be validated by the salesmen and returned to the Masonite Corp- oration postmarked no later than midnight Aug. 31.

"Opportunity Knocks Twice" is a sound-slidi film which 9xp_lalns the benefits offered dealers who participate in the P-S-C program. The key word in the siript already has been selected. Nine dealers from across the nation will be selected as winners. In the event the key word is not properly identified in any division, alternate key words also have been selected. In the event of a tie, a 25 word tiebreaking write-off on why a particular w.ord was selected will determine the winner.

Wholesaler salesmen u,ho do not have the slide film will participate in presenting the contest to dealers through a colorful descriptive booklet, which also contains the key word. Prizes also are provided to these salesmen if they sign a dealer for the D-S-C program who then rvins a trip to Las Vegas. In such an event, the wholesaler salesman will receive a portable television set, according to Hurley.

Coll the Atkinr, Kroll reprerenlotivc neorcrl you for dc. pcndoble ond occurolc informolion ond guolotionr on oll imporfed wood products:

The film and contest have b.een devised to stimulate a keener interest in the D-S-C program, the only complete manufacturer-sponsored national program to help lumber and building materials dealers get a larger share of the profits from tl-re growing home irnprovement market. It is not a vehicle to sell just Masonite products, but is planned to help the dealer sell all products.

Its purpose is to help bring the lumber dealer back to his rightful position of prominence in the home modernization field, providing dealers with the identification, merchandising tools, and step by step procedures required to obtain ho-me remodeling business fast and profitably.

^ Nearly 2,ON retail dealers have joined the program in its nrst year.

Forest Producfs Reseqrch Sociefy In Spring Meeting

Dr. Dave Brink of the University o.f California Forest Products Laboratory, Richmond, wis elected chairman of the Northern California Section of the Forest Products Besearch Society at the FPRA Spring Meeting held at the Claremont Hotel in Berkeley, May IO-tt. nr. Brink succeeds Kensington wholesaler Vic- Roth, who received a standing ovation for his fine work as section chief during the past year. Over 100 registered FPRS members attended the meeting.

Other new officers elected at tl-re two-day meet include Alan Groudy, Collins Pine Company, vice-chairman and program chairman; and Bill Dost, California Redwood Association, secretary-treasurer.

Trustees for the coming year are: H,arvey A. Smith, USFS Southwest Experiment Station; Maiion Adams, Scott Lumber Company; Collins Orton, Orton Machine Co.; and John K. Mirtin, The Pacific Lumber Co.

Holidoy Serics fhis beouriful precision unil ofiers cleon, clorsic rtyling thot blends besutif ully with ony inlerior. The lop holf louvre ollows f ree oir circulolion while the solid lowar ponels keep oul duri.

Deolerships Avoiloble.

Brochures ond Price Lists on request feoturing o complele line of the New Bi-Fold Metol Doors for every interior decor.

Growds Jqm Futuristic Home At Opening of Seottle Fair

About 1500 persons an hour got their first look at rvhat homes mav be like in the 21st century as th; Seattle World's Fair opened its gates.

In the first two davs. more than 30,000 Fair-goers crowded through the Century 21 Plyrvood Home of Living Light, a futuristic house built and displayed by the Douglas Fir Plywood Association.

Materials and equipment provided by 40 participating manufacturers, some of it in prototype form, give the impression the home is ready for a family to move into immediately.

John D. Ritchie, DFPA Advertising l)irector and supervisor of the projeci for the association, said he was nonplussed at the reaction to the house.

"We thought rve had something that would stir up quite a controversy," he said, "Instead, nearly everyone thinks the house is wonderful. A lot of people ask if it's possible to build one like it today. They admit that it's radical, in terms of today's houses, but they also can see how wonderful it would be to live in such a house. Several builders have tried to figure out how to get the effect of roominess here in what tl.rev build for sale."

The Century 2l Plywood Home has a floor plan based on curves and ovals instead of rectangles and gets it natu- ral light from cone-shaped skylights instead of conventional windows. Screened courtyards give it complete privacy from the street.

The undulating walls are designed to take advantage of a new material the plywood industry hopes to have on the market in the next few decades.

Insulation would be sandwiched betrveen endless, prefinished lengths of plywood to make a panel that conceivably could be delivered to the job site on big rolls, according to Ritchie.

"What we're aiming for is a material that could be used to prefabricate custom houses," he said. "One of the amazing things about the reaction of the crowds is that people grasp this idea immediately and recognize its value."

The house 'r,vas designed, he said, to show one of the ways in which design and materials can be expected to evolve in the next half century.

"We expect lvood to continue to be the basic home building material. It's a low-cost, attractive resource that is renewable, and a material that architects, carpenters and home-buyers are familiar with. The first crowds, of course, are heavily loaded with westerners, but this idea gets a lot of acceptance, too-" ilitchie said he felt home-buyers are receptive to radical changes in design if they are logical.

"The younger people are virtually all enthusiastic," he said. "But it's surprising how many older people feel tne same way.

"The proof of this, rve think, is that the cro'i'r'ds have been so big that we have had a waiting line from the very first. Except for a simulated space ride, ours has been the only exhibit with a line. Unless people are interested, it's hard to believe they would stand in line with 74 acres of other exhibits to see."

Cqbinet Associqtion Aword

(Continued, from Page 70) the presentations to the students, and introduced USC Dean of Architecture Samuel T. Hurst.

Dean 'Hurst expressed his pleasure in participating in this recognition of student accomplishment, and introduced three faculty members present u.ho served as critics in the student competition: Prof. Verl Annis-Science of Drawing; Prof. Byron Davis-

Basic Design; and Prof. Donald Hensman-Architectural Design.

"The competent architect," observed Dean Hurst, "is characterized by the breadth of his view, the sharpness of his discriminations and the impartialitv of his iudgments." -This is itrJfirst time that the Cabinet Association has presented such student awards, but it is expected that the program will be continued and probably expanded. '

Two nerrr'-members were welcomed to Association ranks during the evening-Kitcheneering, Stanton (Orange County) ; and Customline Woodcraft, Inc., Los Angeles.

Formed in 1935, the Southern California Association of Cabinet Manufacturers has a membership of 170 and is the largest group of its kind in the country. Frank W. Daluiso is the able executive secretary of the otganization. Current president is Richard A. Ruhoff of B&B Cabinet CompanY'

Housing gtorts In April 1962

Construction was begun on 150,600 housing units in April 1962, compared r,r'ith 117,000 in March and 115,300 in April 1961, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce.

Privately owned housing starts totaled 146,9W units in April 1962, up 27 percent over the revised March total of 115,800 units, and 32 percent greater than the April 1961 level of 111,000 units. On a ieasonally adjusted annual rate basis, April 1962 starts totaled 7,542,000 units, up 8 percent over the revised March rate of 1,434.000 units, and 32 percent higher than the April 196l rate of 1,166,000.

Nonfarm housing starts numbered 148,300 trnits in April 1962, up 28 percent over the revised N{arch total of 116,000 and 31 percent higher than the April 1961 total of 113,000 units. Private nonfarm starts ol 144,600 units in April 1962 were up 27 percent over the revised March total of 114,200 and 33 percent greater than the April 1961 level of 108,700 units. Private nonfarm starts in April 1962 were at a season- ally adjusted annual rate of 1,519,000 units, up 8 percent over the revised Nlarch rate of 1,410,000 and 33 percent higher than the April 196l rate of 1.143.000 units.

Substantial increases in housing starts r,vere reported ir-r most parts of the country. After seasonal adjustment private housing starts in April were up 44 per cent over N{arch in the Northeast, up 37 percent in the North Central region, down 18 percent in the South, and up 10 percent in the West.

Building permits covering I20,290 new privately owned housing units, representing a seasonally adjusted annual rate of 1,229,000 units r,vere issued in April 1962 by the 10,000 places with local building permit systems' In N{arch 1962 these places issued permits for 100,811 new privately owned housing units, representing a seasonally adlusted annual rate of 1,151,000 units.

Clifi De Lquer hos been nomcd soles monoger of Bonded Plcstic Producls Co., Berkeley (Colif.) fcbri" colors of lominqted plostic sink tops' Formerly with Henningfon & Associcles, Mr. De Lquer hos porticipoled octively in mony orgonizolions toncerned with lhe conslrucfion industry ond is widely known os one of lhe most exped Plostic men in the field.

C)ne thing women love about Douglas fir interior paneling is its smooth, satiny surface. Although it has great beauiy when finished naturally to let its exquisite grain and textures show, fir will also take paints or stains just as readily.