N-AWLA Holds Great Annual Meet

The National-American Wholesale Lumber Association held its 70th annual meeting May 8-10 in Chicago and elected L. J. Fitzpatrick, Madison, Wisconsin, president for the coming year.

Other officers are: Charles E. Clay, Forest Products Sales Co., Inglewood, Calif., lst vice president; David A. Mittell, Lawrence R. McCoy & Co., Inc., Worcester, Mass., 2nd vice president; and W. Barry Everett, EverettHoban, Inc., New York, treasurer.

Reappointment of J. J. Mulrooney as executive vice president and Donald S. Andreu's as Western manag'er was also announced.

In other business the Econo,mic Council's resolution for a joint meeting of manufacturers, wholesalers and retailers to meet and discuss industry problems was approved and partial approval was received from the Nationa.l Lumber Manufacturers Association for the ioint industrv-wide discussions of niarketi.rg proble-s.

The Board of Dire,ctors unanimously supported a program to promote use of car manifests as a method of upholding ethical standards and improv- ing confidence in the buyer in the lumber he receives and in the wholesaler's integrity.

The convention unanimously adopted resolutions:

(l) Urging Congress to prohibit taxation of interstate commerce by states, cities and counties when the vendor doesn't maintain a business establishment.

(2) Recording strong support o'f proposals to provide tax credit for business investment.

(3) Reaffirm opposition to the favored and unjust tax position of cooperatives under present federal law.

The 330 delegates participated in panel discussions during the three days of the convention which examined distribution in the lumber industry. Panel members represented all the major producing areas.

The first panel consisted of representatives of manufacturers rvhose ex-

"Besf Concqt Yel"

Austin, Texas Hoo-Hoo Club welcomed Harvey W. Koll into their ranks, April 14, 15 and l6th for a dance. banquet and concat with hospitality abounding in the true southern style.

Tom Hanover, president and Wig Erwin, chlirman of planning commit- amination shou'ed improved salesmanship at all levels, manufacturing, wholesaling, and retailing is essential and will grow in importance as lumber becomes a more refined product and as recently developed new products become available in volume.

Continuing the examination of distribution, on the second day a wholesalers panel strongly emphasized the need to improve communications in these channels. The panel fully realized the American privilege of freedom to sell in any channel, but was particularly critical of those manufacturers allowing the functional discount to buyers who are not performing the wholesale function. They felt that the prices should reflect the level at which they are selling, and that to continue this practice u,'as an unsound marketing practi'ce. If he wished to sell at the net price, he should simply quote the net price to such buyers since they are not performing the rvholesale function which the discount is intended to cover.

Another panel discussed the role of associations in lumber rnarketing. The panelists detailed the extensive literature that is made available by the various associations, and brought out the need of getting the literature into the hands of those who can best use it. Also needed the group found was a system of guidance for the use of the promotional material and coordination of the various associations in the disemination so that correctly used it could result in greatly increased sales.

National-American announced the third Sales Training Program will be conducted this fall and plans for enrollment will be published soon. The new program will offer the Sales Training Manual developed in the first two courses which applies all the basic principles of selling and illustrations of crea.tive salesmanship directly to lumber sales at the manufacturing and rvholesale levels. The manual contains thousands of illustrations drawn from actual experience of the more than 500 employees enrolled in the first two courses. The manual will be completely reorganized and edited by a professional writer of the staff of Sidney Edtund Associates. Directors of the Sales Training Program. A provision of the plan is.to conduct a full _day semlnar ln vanous cities in the U. S. fo,r the convenience of a maximum number of employees.

Elected to the Boord of Directors

For Full Three Yeor Term Expiring in 1965

Wolter J. Arling, Arling Lumber Compcny --..---.---......-....

The convention also announced that additional coverage will be made available under the group insurance activity of the association. A major medical plan, as well as a 24 hour personal accident coveraf1e is now offered to National American members. Cincinnoti J. Alberr Bollin, Bollmill Lumber & Soles Corp. ....-.... Port Nework, N, J. Inglewod, €olif. Chqrles E. Cloy, Forerf Products Soles Co.

Jornes P. Donohue, Fqr West lumber, Inc. Joseph M. Golvin, Horslmeier Lumber Co. Eugene, Orc. Boltimore, lld. John N. Hollinqn, Hollincn Lumber Co, Porllond, Ore. Howord A. Hanlon, Collon-Hcnlon, lnc, ---.---..-.--. Bruce F. Harris, snnford-Hcrris lumbor co. .----.----.------.. Pihsburgh, Po' Edword J. Kozo, Edwcrd J. Kozo Co. -- Ghiccao

.- Chorlotte, N. C. Worcesler, ltloss.

A. H. Rorh. C. E. Kennedy, Inc. --..--....-... .-------- New York

C. ii. Snovely, Germoin lumbar Co, Pirbburgh, Pa'

For Two Yeqr Term Expiring in 1954

Vcughon G. Fellows, Fellows Solos Co. Dennis Gilchrist, Pocific Fir Soles Son illorino, Colif.

For Clne Yeor Term Expiring in 1963

Jccques Bock, Bock & lefreou, Lfd. .--..--.------,--..-....- tee were in charge of the snccessful event, acknowledged by Mr. Koll as the best concat he has ever attended.

HPI Picks Chicogo For Foll 1962 Meeting

Jack Ramsey, llarwood Plywood Institute Convention Chairman, has announced that HPI's Fall 1962 Meet- ing will be held Thursday and Friday, October 18 & 19, at the Drake llotel, Chicago, Illinois.

Sioux Folls, 5. D.

Mr. Ramsey stated that these dates were chosen so that members may stay over and attend the National Retail Lumber Dealers Assn. Building Materials Exposition, October 20-23, \[cCormick Place, in Chicago.

says Fred Diesel, Vice President, Trendway, Inc., Crystal Lake, lllinois

"With a production line method of manufacturing trusses and other house components, it is absolutely necessary that lumber parts be manufactured uniformly. West Coast Lumber from the coast region gives us the uniform quality we need, car after car, to build a profitable business."

West Coast Lumber, uniforinly manufactured, stress rated and graded, is noted for dependable performance in truss manufacturing. For manufacturing other house components, excellent performance is also experienced when suitable grades of this "Coast Region" dimension lumber is used. Ask your supply source for West Coast Lumber' and build a path to profit"

COAST f)OT]GLAS F-If'

COAST III'NII,C)CK

ITEL) CEI)rIFT

SPITT--CF]

FTft

THESE GRADE STAMPS ARE USED ONLY ON ''COAST

Wt'st (lo:rst Lrrrnbct' spt'c'it's. Iror'

IrliEE copv. rvlitr':

Special event of the April 23 meet- selected from nearly 200 plans pre- ing-of the Southern California Asso- pared by second y.ut clissrnen- at ciation of Cabinet tr'Ianrrfacturers was USC. the scholarship arvards to three archi-

Approximately 75 members and tecture students of the University of guests of the Association gathered for Southern California. dinner at Rudi's Italian Inn on Cren-

Douglas Bruce Nleyer of Var.r Nuys. shaw Boulevard in Los Angeles, and a second year student in tl-re School of enjoyed the program r,vhich, in addiArchitecture, earrted a $600 scholar- tion to the scholarship presentations. ship for l-ris original cabinet design, included committee reports and a