Whaf's Your - BIG or LtrrLE - ldea?

lell the editor ond upon publiccrfion we'll send you o yeor's Jree subscripfion to The California Lumber Merchsn]

Eureko! Our First ldeo

This "first" ^ay not make history, but all the same we are mighty pleased with it, and hope that it is only the beginning of many, many more similar letters to come. We are referring to our first suggestion for our "Idea page, received from Cort Soarre of M< ived Sparre Mclesale Lumber, Los Anseles ngeles page, tfom Lort Coy Wholesale Lumber, something like this, will be agreeably surprised with the variety and amount of ^merchandising which awaits his beckoning."

Let's Hove More!

Well, readers, now that we have got this "Idea" department off the ground -with one foot, anyway, how about sending us some more? We are convinced that this page can be fun, help- ful and interesting. And wouldn't you want your own subscription to The California Lumber Merchant sent to your home? Will give you something to read while lolling on the abovementioned chaise lounge on weekends.

May we hear from you SOON? and to whom we are pleased to send a year's free subscription to The California Lumber Merchant.

Cort's suggestion was sparked by reading in a local paper a "Do-It-Yourself Remedy for Daily Fatigue." The remedy? Make yourself some nice out-of-door loafing equipment-say, a well-padded king-size wooden-framed chaise lounge-and then spend the weekend on it. in the sun or under a shade tree. The newspaper offered patterns for its construction for $1.00 only; patterns were also available for an outdoor rocking chair, barbecue serving cart, lawn chair and other 1tems.

Cort's point is, How many retailers have available for their customers such simple patterns, to serve their trade and to spark sales? He writes: "This will give the retailer something to show his do-it yourself customer. And the retailer, if he hasn't already tried

What Are YOUR IDEAS?

We'll Aword A Yeqr's Free Subsciption for Every ldeo Published

From your experience, you musl hove mony ideos, fechniques, tricks of the trqde or whot hove you in regord lo your work in the lumber industry. Why not shore them with ofhers? Your ideq does not hove fo be originol with you, nor does il hove to be new. Whot/s old to you might be new to someone else.

No reslriclions on subiecls-onything pertoining fo fhe lumber industry is occeploblebut they musl be inferesling ond helpful.

Send in YOUR IDEA todoy, if it is occepied for publicotion, receive o yeor's subscripfion to Cllr{. Address: Editor, T}IE CA]IFORNIA LUMBER XIERCHANT Roon 508, 108 W. 6th 9r. Bldg. Los Angeler ld Colifornio

The Chollenge of the 6O's

(Continueil from Page 36)

In relation to the permanent forest land, I want to emphasize that there are well-known methods of use which will keep this land productive. In fact, under scientific ma{agement the production, value, and even appearance of the forest may be enhanced over and above its native virgin condition. fn short, forest land use, properly done, protects all forest values at the same time the land is oriented toward strengthening the nation's resource base.

I will recognize that there are examples contrary to the above statement still to be found. I deplore poor forest land use as much as anyone. I do contend, however, that proper scientific forest land management is expanding rapidly and that there are millions of acres attesting to the fact that forest land use is not abuse, but instead iJconstructive land enhancement.

As a special point, I want to mention wilderness needs and values in passing. There is a large and devoted group of citizens concerned with maintaining samples of underdeveloped wilderness as part of our permanent heritage. We in the lumber industry are in full support of this proposal. We do have controversy, however, in certain areas, with how much land should be designated and retained in wilderness. Our contention is that a proper and intelligent balance between wilderness and other forest land use be maintained. This balance must be based on judgment, but, in our opinion, the fourteen and one-half million acres designated as wilderness in the national forests, supplemented by the national parks, is about enough. Bear in mind, in relation to this, that forest land, properly managed for wood and other commodities, still retains its recreational value, and it is on these well managed areas that the bulk of the outdoor recreation opportunities exist. Let's have wilderness, but also, let's have managed forest land, with both in proper balance.

"Heodquorters for Gorden Redwood"

Redwood dealers throughout the U.S. and Canada are proclaiming themselves "Headquarters For Garden Redwood" through the means of window streamers, counter cards, envelope stuffers and local newspaper advertising and offering the new Garden Redwood book by the California Redwood Association. All of this action is in response to a recent mailing by the CRA to some 13,000 redwood retailers under the heading, "Outdoor Living Comes of Age !"

Enclosed in the attractive brochure are samples of the four new envelope stuffers (in color) featuring ideas for the use of California redwood in: Redwood Decks, Redwood Fences and Screens, Redwood Garden Shelters, and Redwood Patio Dividers. These are designed to be sent out as monthly mailings with the dealer's imprint. Also enclosed is a proof sheet of free advertising mats on a wide range of Garden Redu'ood subjects. These and other merchandising items, including the 1961 Garden Redwood book (16 pages with many illustrations in color), radio comir.t.'i"G, and redwood d"tu sheets may be ordered through your CRA redwood supplier or directly from Department TRA-I, California Redwood Association, 576 Sacramento Street, San Francisco 11, California. (Single copies of merchandising aids free ; quantities at cost; imprinting extra.)

In Gorrection

The Western Red Cedar advertisement on page 33 of the May 15 issue of The California Lumber Merchant featuring B. C. Forest Products and Forrest W. Wilson, unfortunately carried the wrong telephone number. Forrest Wilson's San I\{arino (Southern Callfornia) number is SYcamore 4-7835' Repeat:'SYcamore 4-7835.

(Tell them Aou suD it in The California Lumber Merchant)