4 Ccrrlow Compcrny Wqrehouses

lo Serve All Southern Cqliforniq Deqlers

341 West G Street

COLTON, Golifornia rAlbor 5-|16,72

7862Burnelt Street

VAN NUYS, Golifornio TRiongle 5-0672

738 Eost 59ilr Street tOS ANGELES, Cslifornia Pleqsont 2-3137

68O7 McKinleyAvenue tOS ANGELE9, Cdlifornio Plensont 2-3136

25lO N. Chico Street

EL XIONTE, Coliforniq Gflberr 3-7345 iloRGAlt D00Rs for Every Use

M4{10 lnterchangeable Panels

Entrance Doors-All Types

Architecturally Conect Stairways & Entrances

FTUSH D(l(lRSASH-MAHOGA]IY -BIRCHlilAS(l}IITE_BEECH

FIR PTYWOODIAPAI{ESE PTYW(I(ID

NORDCO DOORS

TOUVRE DOORS

3 PANET DOORS F.3

FOUR PANEI RAISED F.44

X.8UCK FRONT DOORS sAsH DOORS F-r3

RAISE PANET IOUVRE DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

TOUVRE BTINDS

MONTEREY TYPE DOORS

"SOUTHERN AIR'DOOR

Our Thonks lo You

The California Lumber Merchant Gentlemen:

We notice recently that we have not been receiving a bill from you for The California Lumber Merchant sent ro our San Francisco office. We presume that you were sending this to us without charge because of our advertisement. We wrote you discontinuing this ad on September 13, 1960, and, therefore, we should have a bill for the magazine for a year from that date. Please send this to us.

H. B. GAMERSTON, Gamerston & Green Lumber Co., San Francisco, California.

Somebody Down There likes Us

Subscription renewals, new ones, letters of commendation ----all are gratifying to receive. We even welcome notes of criticism-for they prove, at any rate, that The California Lumber Merchant is read!

We particularly enjoyed hearing, however, from Mike Pritchett of Dill Lumber Company in Palm Springs, who called long distance from the desert spot to place a year's subscription to CLM. Now there's the kind of man of action we like!

And we urge all readers to do the same. Well, you don't have to call long distance-an ordinary four cent envelope is quite all right-but, if you aren't already, be a man of action, decide today to subscribe to The California Lumber Merchant.

-Editor.

Thonks for the Plug

California Lumber Merchant

Gentlemen:

Will you please enter a twoyear subscription for the Opaco Lumber Company, Las Vegas, Nevada, and bill them?

The writer was recently at this yard and extolled the merits of this publication. Mr. Pete Sylvester, the general manager of this operation, expressed the wish for subscribing.PAUL DRERtTP, Account Supervisor, Local Trandemarks, Inc., Covina, California.

Vermiculite Insuloting Concrele Floors

Specifications for vermiculite insulating concrete floors on grade, with or without radiant heating, have been issued by Vermiculite Institute of Chicago. The folder covers mixing, placing, and curing of vermiculite concrete, as well as preparation of the base and the application of a sand concrete topping. AIA File No. 4-E-13. Write Vermiculite Institute, 208 South LaSalle St., Chicago 4.

Vic Roth Elected Section Choirmon of FPRS

Popular Kensington wholesaler, Vic Roth, owner of Triangle Lumber Co., was elected Section Chairman of the, Forest Products Research Society during the Society's recent two-day meeting at the Claremont Hotel in Berkeley, April 2O-21. Roth succeeds Vic Clausen who headed the Northern California Section during its highly successful past year.

Other appointments included the election of Eric Ellwood, University of California Forest Products Laboratory, vicepresident; and Bill Dost, California Redwood Association, secretary-treasurer. Kirk Cooper, now with Weyerhaeuser at Arcata, was elected trustee.

The two-day meeting began with technical sessions on Thursday which featured exceptional talks by Les Harter, now in charge of wood specifications for the State Division of Architects and Eliot Jenkins, immediate past president of WCLA and chairman of the National Wood Promotion Committee. Friday's program included an afternoon tour of the National Homes Corporation of California plant at Newark, currently producing three prefabricated homes per day.

Corono Firms Sufiers $5O,OOO Blqze

A fire which broke out Friday night, April 7 at the Hayward Lumber Company of Coroni, Califortria, destroyid two buildings and damaged a third. Loss was estimated by Homer Emmerton, manager, at more than $50,000.

The largest building destroyed was a two-story, 32-footwide structure that contained the firm's most highly priced lumber. It included a truck and trailer load of quality mahogany, birch and ash plywood. The fire was contained, however, before it reached the company's offrce, trucks and other equipment.

(Tell them Aou sau it in The Californin Lumber Merchant)

Mnsonite Ofiers Mony Promotionol Aids

Masonite Corporation is offering to builders using its products various promotional aids that are intended to echo the company's national consumer advertising messages at the point of sale.

In-addition, the merchandising courrsel of \{asonite representatives, who are experts in this field through training and experience, is available to builders r,r'ho purchase their hzrrdboards through dealer channels. according to Earl W. Hadlancl, general merchandise manager.

Promotion literature, a dozen display designs, product irlerrtification signs, advertising mats and illustrations and a printed guarantee of quality for the sales office or model home are offered.

The sales aids. Hadland saitl. enable builders to take full advar-rtage of Masonite's full schedule of color advertisements in leading publications.

"This sight-impact pre-selling does much to tell consumcrs that vour homes, built better witl-r Masonite brand pro<lucts, are a quality investment. Quality brand national aclvertising results in meaningful sales features when NIasonite products are used, displayed and iclentilied in builders' model homes."

Alon Mcllvoin Heods Compony

Alan X{cllvain has been promoted to uresident of the .T Gibson Mcllvain Cornpairy of Philadelphia. He was previously vice president.

The occasiorl was celebrated at a dinr.rer which also rnarkecl the existence of the firm under continuous nranagetneut for 163 years. As far as is known, it is the oldest Iutnber companv ir.r the country, having been establishecl h t798.

Such A "Skinny" Column-l Don't Know WhatToDo...

I'm

Since 1952 WHOLESALE FOREST PRODUCTS

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