FRED C. HOLMES LUMBER COMPANYo

Speciolizing in Mixed Shipmenfs of Douglos Fir & Redwood

Ukiah Offce: TTARION WARD HOmesteod O 2-7254

TWX: UK 57

Prduction & Home Ofice: Fred HOlJflES/Corl FORCE/Jim BUCKNER

P.O. Box 987

Fort Brogg, Golif. fWX: Fort Brogg"49

Phone : YOrktown 4'-4058

Wholesole Only

Arcqla Oftce: FRAN HOLMES

VAndyke 2-3657

TWX: ARC 39

HEATI]ATOR _ 5OO SE. RIES-FIREPLACE. This n€w rnosonry-3lyle fireploce is complete from heorth to housing top. fhe Heqtilqtor-S00 Series-Fireploce con be builr for os liille os $275 in ony inside locotion. The 500 Series Fireploce is pre-engineered for easy instollction ond 'gusrunlecd smoka-frte operdtion. A complete fireploce con be instolled in less thon l0 mcn-hours, There is no limit ro the orchitecturol style or choice of foce mosonry ond montel design.

From The Markets World

We Bring You

lmported & Domestic HARDWOODS

Philippine Mohogony Armstrong Building Mqteriols

CORKBOARD

Vego lndustries Inlroduces Big Fireploce-Smoll Cost

A brand-ne_r,v_wgy to build a masonry-style fireplace for as little as $275.00 (including labor) has been inlroduced by Vega Industries, Inc., Syracuse, New York, with the introduction of the company's all-new "Heatilator 500 Series" fireplace. Since the 500 Series fireplace comes ready to install, installation is completed quickly with littl-e fuss, muss or bad weather delays. The average one-story installation requires under ten man hours-including ail masonry work and even installation of the mantel.

Heatilator 500 Series fireplace units come in two firebox opening sizes: l\{odels No. 530 and No. 534. Finish openings. are : No. 53G-28" wide x 23', high; No. 53q-32t, widb x 25" high. The unit is fully welded ind the one-piece firebox is built of heavily reinforced 3/l€, boiler plate steel. 500 Series chimneys are insulated and are approved by Underwriters' Laboratories. Each installation includes the fireplace unit, adequate chimney sections, an outer housing, and a housing top.

Exclusive northern California distribution of the 500 Series line has been granted to Building Material Distributors, fnc., with headquarters in Stockton, and branches at Sacramento, San Jose and Fresno, California.

Infernotionol Poper Holds Boord Meeting

The Board of Directors of fnternational Paper Company q! their annual organization meeting held May 10 in New York City, designated John H. Hinman honorary chairman of the board, and also appointed him director of woodlands. He will continue to serve as a member of the Board of Directors.

Replacing Mr. Hinman as chairman of the board will be Richard C. Doane, who has served as president of the company since 1954 and as executive officer since 1959. Mr. Doane will continue to be chief executive officer. Lamar M. Fearing was elected to succeed 1\'[r. Doane as president, and Joseph P. Monge was elected vice president and treasurer.

In addition, the Directors declared quarterly dividends of $1.00 per share on the cumulative $4.00 preferred stock and 261 cents per share on the common stock. Both dividends are payable June 72, 1961 to holders of record May 22, 1961.

Acousticql qnd Decorotive Ceiling Moteriqls

E. f. StnnrtlN & Son

INCORPORATED

5975 South Alqmedo Street

Phone: lUdlow 9-5581

Box 3816 Terminql Annex los Angeles 54, Colifornio

fhe Chqllenge of the 6O's (Conttnueil frorn Page 32)

here's one more straw to indicate that the wind may be changing direction in our market: Total lumber consumption was higher in 1960 than in 1957-58.

I had the honor of speaking rather informally to the Southern California Wholesalers' Meeting in Los Angeles late in January. Conditions were really rough, but I found no one who was willing to sell out for the Indians' price for Manhattan. I told them the story of our National Wood Promotion Program and emphasized the place that the wholesaler and commission salesman have in carrying forward the present day system of lumber distribution. We would not be knowledgeable if we did not realize that there are some inroads to the time-honored distribution method. We know there is some by-passing of both the wholesaler and the retailer but, by and large, we still have a system that has been operating successfully for many yeais, and we can continue to make it operate succes.sfully and profitably if we all cooperate to the fullest extent. Again, Hoo-Hoo is the organization to maintain the esprit de corps for the entire-industry as the membership includes all branches. We in the manufacturing end are trying to do a better job, not only of forestry, but of manufacture. We realiz.e that our competitors are marketing a product that does not have the various grades, species, lengths, and thicknesses that we have in the lumber business. We are confident that good lumber will always be readily acceptable on the market, and competent mills are spending much time, efiort, and money to see that a properly manufactured, properly graded product is ready for the construction rnarkef. Our competitors have been critical of us when improperly manufactured or improperly graded lumber is gotten onto a job. I urge you, as wholesalers and retailers, to demand that your purchases come from mills that are producing a good product, regardless of the species, and from mills that are determined to stay in business and are willing to assist in the vital program of telling the true story of forest products to the nation.

I know of no more challenging sales effort than the lumber business. A true lumber salesman must know a lot more than simply answering a telephone and writing down an order. The construction field is broad. The satisfactory use of species is a study. This knowledge cannot be aiquired without getting into the operating plants, discussing the market and production needs with top management in sales and manufacture. Nothing in the world will enhance a salesman's knowledge and ability more than taking the time to understand the problems of the people who make up his source of supply.

I want to congratulate the National American Wholesalers' organization for their very fine training schools that are being carried on. I had the great pleasure of hearing Sidney Edlund talk to the Southern Pine Association on "The Value of Quality Selling." He stressed the need for knowledge of the product and ingenuity in the process of making a sale. Our industry needs creative selling.

D(II{'T

GET SH(I()K

UPIUST BECAUSE IT'S JUilE!

June . . . like every month will be busting out oll over with gigontic selections of quolity hordwoods ot White Brothers.

. HARDWOODS

DOWEIS

CIEAR OAK THRESHOTDS

.

. PLYWOODS

.

HARDWOOD MOUTDINGS

Itilling Facililies and Dry Kilns

FINE FOREIGN and DOilIESTIC HARDWOODS since 1872 a Wfrolesolc Disttibutots a Phone: ANdover l-16@

5OO High Sireet OAKIAND l, Golif.

We need to do better marketing, actually effective marketing. This is the age of consumers. It is the age where the law of supply and demand is altered by the law of supply and desire. The ultimate consumer's desire is for a satisfactory house, in place, functioning, and at a price he can pay. It is for the service of housing-not just the housenot what is in the hidden parts of the house. Our marketing challenge is to help the retail dealer to do this, and at the same time enable him to give a more appealing product to his customer. When we give the,builder at the site, or the prefabricated home manufacturer at the plant the kind of components he can use more economically, and to better consumer advantage, than what the competition has to offer them, then we are actually marketing lumber. No one segment of our iudustry can do the job alone. The success of our lumber business is going to depend entirely upon complete cooperation among all parties-from the timber faller in the woods to the carpenter erecting the building. But, the bulk of the work must of necessity fall upon the mill man, the wholesaler, and the retailer.

As president of the National Lumber Manufacturers Association, representing the lumber industry, nationally, I can pledge you our wholehearted support, but you gentlemen in the wholesale and retail divisions of the business must give us the benefit of your ideas so that togetl-rer we can continue to tell the story that "There is nothing in the world like wood !"

'We as lumbermen and Hoo-Hoo members are faced with another challenge in the '60s. Our very existence is being attacked by those people who are single-minded and want to change the management of our timberlands from a great renewable resource to one of preservation and stagnation. Just within the past week a meeting was held in San Francisco, attended by many prominent names in government, and the philosophy they expressed was not one of constructive, wise use on the multiple purpose basis.

Our forest land is a great heritage. It means many things to many people. To some it is a source of wood. To others it may mean a source of water, a place to hunt or fish, an area to picnic or camp, a supply of forage for livestock, or simply a place in which to travel and enjoy the lvonders of nature.

As we settled this nation, we had to carve a civilization from the forest. This involved a period in American history when forest exploitation and reduction of forest land for farms and cities was certainly in the interest of the national welfare. This process is continuing to some degree, but several decades ago we reached the stage where our forest land area tended to stabilize. We now have an area of about 485 million acres of commercial forest which is rapidly being placed under scientific management.

(Cont'rnued, on Page 44)

Whose?

Two colored brothers were driving a car on a country road, when suddenly the driver slammed on his brakes and stopped the car while a fast train barely missed their front fenders. The other darkey siid:

"Why-for you blow dat hawn jes' as dis cah stopped?"

The driver said: "Boy, dat wuzn't mah havvn-h'i1 u7u2 Gabriel's !"

The R.ule of Three

Three things to govern: Temper, Tongue, and Conduct.

Three things to cultivate: Courage, Affection, Kindness.

Three things to commend: Thrift, Industry, Promptness.

Three things to despise: Cruelty, Arrogance, Ingratitude.

Three things to wish for: Health, Contentment, Friends.

Three things to admire: Dignity, Intelligence, Tolerance.

Three things to give: Alms, Comfort, and Appreciation.

Boredom

A distinguished Briton is quoted as saying: "After all, the greatest of human miseries, the most deadly of diseases, ig one we cannot touch with a knife, or save men from by drugs. I mean BOREDOM. There is more real wretchedness, more torment, driving men to folly, due to bore{om than to anything else. Men and women will do almost anything, fing themselves into lost hopes and crazy ventures, anything to escape. They will drink, drug themselves, prostitute their bodies, and sell their souls; they will take up mad causes, organize absurd crusades; they will torment themselves and torture other people to escape the misery of being bored. Any one who can discover a cure for that would put an end to more misery and tragedy than all doctors put together."

Cows ond Governmenl

What do cows have to do with government? Just this:

A peasant had six cows and the Government took all of them from him. That's COMMUNISM.

A peasant had six cows and the Government took three of them. That's SOCIALISM.

A peasant had six cows and the Government let him keep all six of them and let him feed and otherwise care for them, but took all of the milk and all of the calves. That's FASCISM.

A peasant had six cows and the Government let him keep all six of them, but made him pay the personal property tax, sales tax, poll tax, ad valorem tax, excess profits tax, old age pension tax, social security tax, Federal tax, State tax, County tax, excise tax, city tax, school tax, luxury tax, income tax, outgo tax, war tax, peace tax, auto license tax, gasoline tax, inheritance tax, carpet tax, dog tax, syntax and various other taxes until the peasant wondered whether or not he would be better ofr without the cows. That's DEMOCRACY.

A Biblicol Knock ot Doctors

12. And Asa in the thirty-ninth year of his reign was diseased il his feet, until his disease was exceedinf great, yet in his disease he sought not the Lord, but the physi-ians.

13. And Asa slept with his fathers.

II Chronicles Chapter 16

Piry rhe Associotion Secretory

If he writes a letter, it's too long.

If he sends a postcard, it's too short.

If he doesn't send any notices, he's worthless.

If he attends committee meetings, he's butting in.

If he stays away, he's a shirkerlnd a slacker.- ff he duns the members for dues, he's insulting.

If he fails to collbct dues, he's slipping.

If he asks for advice, he's not conifetint.

If he doesn't, he's bull-headed. -

If tre writes complete reports, they're too long.

If he condenses them, they're incomplete.

If he talks on a subject, he's trying to run things.

If he remains-quiet, he has lost inteiest complete-ly.

If he works in the office, he's neglecting the mimbers. ff he's on the street, he's not atteiding to business.

Dictionory Delusions

Boom: { nerioa when people buy things they don't need at prices they can't afford.

Business: An ancient activity once run by the people who owned it.

Lqsco Reports Uptrend ot Annuol Meeting

Lasco Industries had first-quarter sllles of $582,000, a 33/o ilcr.ea9e- fr^om $+36,000 in th'e like 1960 quarter, presideirt Roderick O. Lynch-told shareholders at tie company's first annual -meeting held on April 29.

.The Montebillo,-Califorriia, firm, which produces fiber- glr,s:luilding panels and pla-stic pipe, ..maddmore progress in 1960 than in any other oi its t4 |ears,,, Lynch repor"ted. Sales for the 12 months ended Dec. 31, 1960, were $2,355,556, up from $2,177,404 in 1959., Net income ior the yeal.aqd^3r- gain of $19,719 on the sale of plant buildings totalled $75,734, equivalent to 20 cents on iach of 374,989 shares outstanding, as compared with W7,193 or 18 cents rn the prevlous year,

Recapping the year's highlights, Lynch said the increased efficiency of the new 54,000 square fbot plant in which the company^c-onsolidated operations in October is expected to save $50,000 a year in operating costs.

During the year the company also doubled its capacity to produce both building panels and pipe. Demand for plastic pipe, virtually non--eiistent two yeirc ago, required installation of a fourth extruder last Fall and a fifth. all operating on a round-the-clock basis, last month.

Pqul Kenf To Speciolize ln Mixed Cor Shipments

Announcement was made last month by paul E. Kent, Los Angeles wholesale distributor, that his firm had enlere9 in_to an agreement with quality mill operators in the Pacific Northwest to ship mixed cars to inhividual order. "We represent one of the finest producers in the West and intend to expand our coverag'e to include retailers in Arizona and. Nevada, as well as all of the Southern California.,, said Mr. Kent.

The Paul E. Kent organization ofiers direct shipment of all species of Pacific lumber products, including Old Growth Douglas Fir, Plywood,- dimension and v"arious specialty items.

o Quqlify producb from the world's best Mills o Dependoble service from quolotion to finql delivery o Over 50 yeon experience in the export-im. port field o Prime imporlerc serving the wholesole lumber trode exclusively

Coll rhc Arkint, Krdll reprcrcntolive ncorcsl you for dc. pcndoblc ond occurole informqlion ond quotofionr on oll impodcd wood product:

Socrqmento ond Redwood Empire Hoo-Hoo Clubs in Big Meet

Sacramento Hoo-Hoo Club 109 anrl ltecln'oocl Emuire Hoo-Hoo Club 65 con.rbirred forces ior a big joint meetirrg, Fric1a1,' evening, April 1'1, at \\ralker's Prime ltib House in Napa. 'l'lie resrrlt was evell better than tl-re two-club get together last year at Fairlielcl, more than 80 lun.rbermen trrrning out for the Napa meetiug, including ser-eral t.nertrbers fron-r. Black Bart Hoo-Hoc.r Club 181, presicleut Su,en Gumrner in charge of that contingent.

Tlre event got unclerway at 6:39 p.rn. lith free-florving sponsored libations, the Redrvood Empire boys u'ith prexy l'ete Sharp, and Sll'en Gummer's "commandos," getting a little head start on Sacramento. Bnt the Sacramento clttb under the leaclership of presirlent Bob l3abicky had rvorkecl up a fair thirst during the drive from our Capitol City and the score \\'as soon evenecl after their arrival. ond Swen Gummer.

Thanks to the proeramnring bv the officers of all threc clubs-and a little special spacle u'ork by co-ch:rirn'retr -Jinr Patton ancl Casey l\{oore, Noyes l-umber Co.. arrd Rori l:[uston, Napa J3uilclers Suppl1.-the evenirtg rvas sttccessfrtl and memorable, so look for a repeat perfortnance next year.

Second row, from left: odmiring Club 65's new Col, cqrved from o single piece of redwood by Fred Dios of Fort Brogg ore: Vocoville Lumber's Tom Zozrivy; Socromento vice president, Mickey Smolich of Friend ond Terry; Club 65 prexy Pefe Shorp, Coliforniq Redwood Soles; Block Bort prexy Swen Gummer of Builders Lumber; Fred Dios; ond Club 109 president Bob Bobicky. Next: "weightlifting" ol the "heolth food bor" ore Bobicky; "borkeeps" Foster Kinney (Kordite), Arlin Schneider, Lumber Deqlers; Norm Hering, Horbor Plywood; Pete Shorp ond Fred Deghe (Colifornio Redwood Soles). Right: Bob Johnson, Sonomo Mill & lumber; Jim Pofton, Noyes Lumber; Jock Horney, Block Diomond; ond Ed O'Kelley, Sqyre Lumber Soles.

Bolom row, from left, George Birdwell, Birdwell Lumber;

Mqrch Redwood Mill Shipmenrs In Mqrked Increqse

l.,Iarch shipments ancl proclrlction of red\\.ood lun.rberr mills shou.ed a lnarkecl increase ()\-er l.ebnlarv but stil1 lagged behincl flarcl'r of 1960. Nerv orrlers rec;i\.ed \\,ere also ahead of February as \\'ere orders oll han(l at the errcl of the month. Stocks o11 halld had clrolrDetl alnrost elevell million board feet fronr a )'ear agu.

For the eleven r.najor redu'oocl nrills reporting to the California Redu'oocl Association. shiunrents of '16.09 nrillion board feet clurirrg Xlarch \\'ere up 30f fr,,nr February, clorvn

6.7"/o from X,Iarch of 1960. Production of 4(t.23 million boarcl feet ciuring \'larch rvas only slightly in excess of sl.ripn.rcnts brrt trp 26.1% over February.

Neu' or<1ers received cluring \,[arcl-r \\'ere for ,19.81 rrillion board feet of redwood, up 21.6/o f rorn Febrrlary; do\\'11 3.2'/c iront. ]Iarch of 1960. Reclwood lunrber or(lers olr hallcl at the end of Xl:rrch \t'ere 76.95 million board feet as compared 1\'ith 72.15 nilllon board feet at the end of Febrrrary, fll.73 nrillion bf. :rt the errd of Nlarch, 1960.

Redr,r'oocl stocks on hancl at the end of lilarch rvere 405.46 nrillion board feet, rlou'n fronr Februar\r of 1961 and frorn \larch of 1960.

Re

DERN oDs

PRODACTS of PnOcnESS

No doubt obout it, MOORE ,SODERN I ETHODS hove mode lumber-drying focilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern methods-{rre so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con expect o prompt reply!

lfloonu Dny Krr,n Compnny

. Douglos Fir qnd Redwood

Kiln Dried Cleors

.

Ponderoso Pine

.

Plywoods - Sheetrock