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made into law the multiple use program. The original concept of forest management as expounded by our early foresters was that there should be a continuous supply of water, wood, and forage. And now, under our new law, manag'ement has been expanded to include fish, game, and recreation-rounding out land use principles to be compatible with the needs of the present day.

Gentlemen, 1ve are not members of a dying industry as some of our competitors would like to i-ply, but raiher rye aI9 partners in a dynamic effort to shape the future in the light construction field, the furnituie market. the wood using industries, and by-products field, so that wood will hold its enviable place in the shelter, the comfort, the need and satisfaction of American family life.

This is the challenge of the sixties in lumber distribution. The challenge is great in these changing times, but no other industry in the nation has a unifie-d force such as International Hoo-Hoo that can be depended upon to close ranks and push_,on to the goal of intelligeni, informed production, distribution, and use of lumber.

Loj Angeles_ is a- great wood products-consuming area and I credit a lot of the market develoDment to thJmanv foresters, lumbermen, manufacturers.-wholesalers. commission men, retailers, and builders who are here today and who are united in this lfoo-Hoo organization-the lirgest in the world.

You men see the whole picture and know that success will be accomplished.only by knowing the problems and shaping future activities to master them.

Distribution System Being Tested

Our time-honored system of distribution is being tested a.s to tts ability to keep pace with changing markei conditions. For y€ars we sawmill men have been-making a commodity to be sold through a wholesaler or corimission salesman to a retail yard and he, in turn, to the builder or home owner. Home building used to be an individual constructio" jo_b. That is changing and now a very large percentage of home,s are tract-built, where a prospectiie buyer visits a model home in the tract and fits-his desires to what is being offered, or he looks at an attractive brochure-.of factory-built homes and picks out the prefab that look like home to his wife and to himself. These builders are demanding products well designed and fabricated to a point where they will fit into their building requirements with the least on-the-job assembly cost. They'are called components. Here is the question . Is orrr-distribution system,_.as now function_ing, capable of shifting from a commodity sale to a product sale for a specific Jtructure? Are each of the functioning parts of our industry, from the forest to the_co_mplete homl,-making the tre.essary changes not o_nly to hold our markets, but to improve them? I im confident t-hal_ by close collaboration and ingenuity we can meet the challenge of the sixties in lumbering dislribution.

Let me tell you what we are doing as manufacturers under the banners of our own regional lumber associations, and particularly under our Nitional Wood promotion Program of NLMA. Our National Lumber Manufacturers Association is made up of sixteen regional associations. In Calilornla, we !ave most to do with-three organizations -the California Redwood Association, the West Coast Lumbermen's Association, and the \Mestern Pine Associa!ion. Our own company is a member of both the West Coast and Western -Pine groups. Each of the regionals is promo,ting its various species and is supervising the manullcturing and marketing of these species so thtit they will fill a satisfactory place in the constiuction field. In NLMA we go a step further and unite all areas of production under our National Wood Promotion Program, of which the National Wood Council is a vital part, and it is within this group that Hoo-Hoo fnternational is playing a vital role.

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Domesfic,

EVER.Y