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some cases exaggerated claims have b.een made by some competitors relative to finish maintenance.

"f mmediate joint efforts are required to increase finish life and eliminate premature failures," he said. "It is the opinion of many in the lumber industry that a 1O-year refinishing cycle is the minimum performancrequirement needed to maintain wood siding in a competitive position.

, "It seems apparent to many of us in the lumber industry-and to many in the paint industry, that-in addiiion to being a necessary time this is an excellent and an opportune time to set some new goals for painted wood products.

"\Me say this particularly because several notztble developments have appeared on the scene in just the past rew years.

Manufactured to withstand furnace heat up to 1?00oF. Protect yozr investment with Fire Halt a) Controllable m ec h a n i ca I methods for applying paints. b) Heat and other methods for curing and drying these. c) The opportunity-and-with our brand names attachedthe responsibility-to produce uniform high quality painted wood products.

"1) One-the technology of paints and finishes is expanding at a rapid rate. New synthetic resins -new methods of manufacturing them-new methods of compounding these into paints and finishes-all these are coming along fast.

"2) Also-we in lumber are turning more and more toward mill application of paints and finishes. This gives paint manufacturers an opportunity to exploit this new technology to the fullest.

"3) Concepts in packaging and merchandising-once confined to candy bars, bread, and similar staples of the grocery storenow apply to lumber as well. We in lumber are paper wrap- ping our sidings and upper grades of lumber products, the better to protect them, to store them and--of course-to sell them-as they move from mill to market. Why not double purpose this new practice of ourswhy not use it to protect factory applied finishes on the products we ship from our mills ?

"4) We in the lumber industry are in the midst of a broad, promotional campaign intended to relamiliarize America with wood -and all its attributes. Lumber and paint manufacturers jointly have a wonderful opportunity to share in the rewards that should result from this promotion."

Fronk ffl. Kelley Accepts New Posiiion

Frank M. Kelley, veteran lumberman, is the new representative for Cascade Pacific Lumber Company and McCormick and Baxter Creosoting Company, with offices in the Ocean Center Building, 110 Ocean Boulevard, Long Beach, California. According to Frank, he is selling all species of lumber, which is being shipped by rail, cargo, truck and trailer. Friends and business associates may contact Frank by dialing SPruce 5-6193 or HEmlock 2-7965. Henry Garnjobst, junior, is the firm's Southwestern sales manager.

Beginning his lumber career on the green chain and working his way up through every department, Frank Kellev worked five Years for W. E. C6oper Lumber Company, five years with Dent and Russell Sales Company, and five years with Koppers Company, Incorporated.

Frank is a native born Texan, a World War II veteran, and a family man with two children. He has been a member of Hoo-Hoo for ten years and attributes his success in the lumber business to his former employer, C. M. Cooper.

Celotex Introduces Fully Wropped Shingles

All asphalt strip shingles shipped from The Celotex Corporation's Los Angeles plant will soon be completely wrapped in heavy, weather-tight kraft paper. According to M. L. Courington, Roofing merchandise manag'er, installation of new automatic packaging equipment at the plant will provide these benefits:

-Protection from damage in handling.

-tlosed ends and top keep product clean and dry from factory to the roof under all conditions of storage and weather. A s s u r e s "factory-fresh" shingles.

-Package lends automatic palletizing warehouse.

-Shingles cannot age during handling.

Rough-Surf aced-Patterned A UNIT OR, A LOAD (Wholesolers only)

JACKPOT BONUS in

itself to easier and stacking in fall out of pack-

-Pilferage from bundles can be detected easily.

-Appearance of package is improved.

Courington said the new automatic packaging equipment is the first of its kind to be installed on the West Coast.

For further information. contact The Celotex Corporation, 3625 W. Sixth Street, Los Angeles 5, California.

Herb Crqwford Nqmed Monoger of Western Sierro At San Jose

Popular Santa Clara Valley lumberman, Herb Crawford, was named manager of Western Sierra Lumber Co. in San Jose last month succeeding Hip

Hipkins who recently announced his retirement plans. Crawford, who was manager of Pacific Manufacturing in Santa Clara until its recent liquidation, has spent practically his entire life in lumber retailing, originally entering the industry with the old S. P. Milling Company. Prior to taking over as manager of P. M., he managed Hillsdale Builders Supply Company in San Mateo.

Americcrn Plywood Exponsion

American Plywood Distributors, of San Jose, has added a 2,W square feet mezzanine to its existing store. General manager of the concern is Phillip Haskins.