T\TENTY.FIVE YEARS AGO TODAY

As repo*ed in The California Lumber Merchant June 1, 1932

W. B. Koehler won the low-gross prize at the Orange County Lumbermen's Club monthly tournament; Walter Spicer won second. C. C. Bohnhoff gained the low-net prize, with W. H. Wright second. Arrangements were made by N. E. Lentz, Barr Lumber Co.; R. E. Hostetler, Costa Mesa Lumber Co., and Art Kelly, Brown & Dauser Co. Garrett Lumber Co. opened a new yard between San Leandro and Hayward, with W. F. Garrett as manager

George W. Kennedy was appointed manager of the Mountain Pine Sales Agency, succeeding the late Dan C. Desmond Chas. C. Adams of the San Bernardino retail yard was an L. A. visitor . Frank J. O'Connor of the Donovan Lumber Co., San Francisco, was elected president and general manager of the new California Wholesale Lumber Assn. M. L. "Duke" Euphrat is vice-president, James Tyson, treasurer, and Elaine Lowell secretary.

The Reliable Lumber Co. started a yard on Whittier boulevard in Pico; it is owned by L. W. Read and his son, M. W. L. C. Hubner bought the J. K. Sine Lumber Co. at Montebello after being with Montana retail yards for many years.

The Ambrose Lumber Co., Santa Barbara, celebrated its 10th anniversary. A description of the Open House celebration and a half-page photo of the handsome store were featured in The MERCHANT.

H. Sewall Morton of Hill & Morton returned from a Northwest trip accompanied by Jo H. Shepard of the Friend & Terry yard in Sacramento, Z. T, Thorning of Gray-Thorning, Redwood City, and Harry Terrell, H&M salesman Ted Lawrence of the Lawrence-Philips Lumber Co., Los Angeles, was another Northwest visitor Albert R. Morley of the Geo. F. Weis Lumber Co., Los Angeles, and formerly with McCloud River and Union lumber companies, died May 6.

Springboards to be used in the diving events at the Olympic Games in Los Angeles were supplied by Van Arsdale-Harris Lumber Co., San Francisco LawrencePhilips was appointed executive sales agents for Schafer Bros. Lumber & Shingle Co. . . . Chas. Curran of Curran Bros., Pomona, was on a 6weeks'vacation in Hawaii with Mrs. Curran.

H. B. Gamerston of the Reynier Lumber Co., San Francisco, bought a yard in Fresno and named it the Natl. Builders Supply Co., with J. R. Shipman and L. J. Green as manager and assistant . . E. T. and Wendell Robie of the Auburn Lumber Co. and Fred E. Conner of Sacramento bought the yard of the M. L. & D. Marsh Co. at Nevada City, Calif., with Mr. Conner as manager.

George A. Houston of the Long-Bell Lumber Sales Corp., Kansas City, visited Harvey F. Bowles, manager of the Southern California office in Los Angeles Sherman A. Bishop of the Union Lumber Co. sales staff returned to San Francisco from a midwest and southwest trip . . A. L. Connor, Riverside, was appointed manager of the Vista yard of the Hayward Lumber & Investment Co., succeeding A. C. Mankin.

The San Fernando Valley Lumbermen's Club met in North Hollywood, with President Chester Knight of the San Fernando Lumber Co. presiding. The dealers heard talks by R. R. Leishman and E. E. Hemming of the California Redwood Assn.

Pqck R.iver Nomes Pctronsky

Louis A. Patronsky of Minneapolis, one of the nation's leading authorities on wood technology, has been named product development engineer for Pack River Tree Farm Products, Spokane, and affiliated lumber manufacturers in Idaho, Montana and British Columbia. He is serving this year as vice-president of the Particle Board Manufacturers Association, has served as a technical adviser to the National Woodwork Manufacturers Association for 15 years and chairman of its wood particle board standards committee. He is general chairman of the Wood Industries division of the American Society of Mechanical Engineers and a charter member of the Forest Products Research Society and since 1952 has been chairman of its wood machining and equipment division.

Western lumber Disrribufors Stqrted By Norm Goodmqn in Beverly Hills

Norm Goodman announces the formation of Western Lurnber Distributors, with offices located at 662 N. Robertsor-r Blvd., Los Angeles, to service the retail dealers in the Southern California area. The new concern will ship via carload or truckand-trailer from responsible mills in the northern part of the state and southern Oregon.

Norm Goodman is well known in the southland lumber fraternity, having spent over 10 years in wholesale sales in this area. He is a member of Hoo-Hoo International and Los Angeles Club 2. For the past two years l-re has been located at Arcata in the production sales level. Phil Friedman is identified in the business with Norm and will handle the financial end of the wholesale distribution firm, it was said.

CATENDAR of COMING EVENTS

June

DUBS, LTD., Annual Weekend Tournament (wives invited), Pasa Tiempo Inn, Santa Cruz; Sam Nigh, host, June 7-8.

NATIONAL-AMERICAN WHOLESALE LUMBER ASSN.65th annual meeting, Bretton Woods, New Hampshire, June 10-11.

SANTA CLAI{A HOO-HOO CLUB annual Srvirn and Bar-B-Q, Atherton, Calif.; Art Grey, president-June 11.

HOO-HOO-ETTE CLUB 3, San Francisco, annual Concatenation and Installation of oflicers, June 11.

NATIONAL PLYWOOD DISTRiBUTORS ASSN., annual convention, Edgewater Beach hotel, Chicago, June 1 3-1 5.

REDWOOD EN'IPIRE HOO-HOO CLUB 65 annual Forest Lake Weekend; Rod Houston, chairman-June 15-16.

BLACK BART HOO-HOO CLUB 181, Forest Lake Weekend; Jim Hennessy, president-June 15-16.

LOS ANGELES HOO-HOO CLUB 2, Lakewood Country Club (Long Beach), Golf and Dinner meeting and Election of 1957-58 Officers, June 21.

PACIFIC COAST WHOLESAI-II HARDWOOD DISTRIBUTORS ASSN. Annual Nteeting, Ojai Valley Inn, Ojai, Calif .-June 23-27.

July

NORTH\\TEST HARDWOOD ASSOCIATION (3253 Commodore Way, Seattle 99) quarterly meeting, Hotel Leopold, Bellingham, Wash., July 20.

Hoy, Solosky Form Sierrq View lumber

Curtis Hay and I-eonarcl Salasky, two well-known Sacramento wholesalers, have joined forces to form a wholesale lumber business of tl-reir ou'n, Sierra View Lumber, Inc., located at292l Fair Oaks Blvd. in Carmichael, a suburb of Sacramento. Salasky, who is president, and Hay, vice-president, were both formerly associated with R. F. Nikkel Lumber Cornpany in Sacramento. The new business will specialize in the wholesaling of western woods to California and eastern accounts.

Good Mon to Hove Around the Yqrd

the fine old firm another

Perry Cory, now a SO-year veteran of continuous service with E. J. Stanton & Son, celebrated the half-century mark with the pioneer Los Angeles wholesale concern the third of last month. Perry has held various shipping and production positions during his long employment there, u'here he started May 3,1907, by making deliveries rvith the o1' horse-andwagon. Congratulations, Perry Cory, and may you be around half-centurv !

A group of "Stantonites" (top photo) present a beautiful, automatic watc.tr to Mr. Cory on the occasion of his 50th-year anniversary at E. J. Stanton & Son in Los Angeles. In the lower photo, Veteran Cory is fanked by LeRoy Stanton, Sr. (left) and Roy Stanton, Jr. (right).

Caiifornia Buitder Announces New Home Sates Plan

Willard Woodrow, president of Aldon Construction Compar-ry of Los Angeles, one of the nation's largest home building concerns, has revealed plans for a pioneer home sales campaign keyed to national brand-name products. As an aid to volume selling of 2,000 homes planned for this year, Aldon rvil1 base the campaign on national advertising in Life magazine. These plans got under wav as ground rvas broken for the construction of 476 houses in Northridge plaza, in the San Fernando Valley. Within 3O days construction was to start on other home-building projects in California.

To create sales of this volume in today's market, Aldon has contracted with manufacturers of Life-advertised products. The company will then thoroughly merchandise the national advertising of these component parts locally. Among the products and services selected so far are U. S. Plywood, Celotex, Johns-Manville, General Electric, etc. Willard Woodron'. 40. launcl.red the Aiclon Construction Company in 1945. At first, the firm built on a small scale; it is now one of the nation's top ten home building firms. Woodror,v has designed all of the 26,000 homes built and sold to date. The doilar volume of the firm is norv in excess of a quarter of a billion dollars. In 1956 Aldon's gross reached a record $38,000,000. He is a member of the California State Housing Commission and has served as chairman of the National Home Month observance in Southern California.

Foresfry Seminqr Proves Voluoble

To make the best use of our available timber, the forest industries need effective human relations as well as advanced scientific technologies. This was one of the main themes of a two-week Industrial Forestry Seminar recently held on the Berkeley Campus of the University of California.

While chemists and physicists are as important as ever to develop nerv forest products and test their qualities, there is an equal need to study and encourage consumer acceptance of the nerv products, develop better marketing techniques, and improve public relations.

The value of wood has increased tremendously this past decade, which, gives growers as well as manufacturers more incentive to make greater use of lowergrade timber, and consequently make more usable products per foot of wood removed from the forests. Such developments also benefit the public in general because they conserve our natural timber supply.

The seminar rvas presented by the Yale University and the University of California Schools of Forestry, in cooperation u.ith University Extension. Ilepresentatives of forest industries, mostly from r'vestern states, made use of the seminar u'hich u'as held, for the first time. on the west coast. Professor 8,. T. F. Wohlenberg of Yale University rvas the director. Topics ranged over many fields including forest genetics, labor relations, income taxation, integration and research in the forest industries, and questions of public relations. Copies of the full transcription of the Seminar proceedings may be purchased on application to the School of Forestry, University of California, Berkeley 4, Calif.

Speciolisfs in Efficient Disfribution

FRED C. HOLMES TUMBER CO.

Wholesqle Lumber

Roil/T ruck - &-T r oiler Shipmenfs

OLD-GROWTH, BAND.SAWN REDWOOD from Boiock Lumber Co., IVlonchesler

OTD.GROWTH DOUGLAS FIR From Spocek Lumber Co., Mqnchesler

PRECISION-TRlrfli,tED STUDS Douglos Fir White Fir o Redwood

REDWOOD POSTS qnd FENCING

Fred HOLMES / Corl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37OO

Southern Golifornio Ofiice: Russ SHARP

P.O. Box S5-Altodeno, Colif.

TrilX: Poso Cg,l76fO

Phones: RYan l-OO79; SYcamore 8-6845