BAY D(l(lN$

THE WEST'S FINEST FLUSH DOORS

Phones; Texos G4831

Sonfo Monica, EXbrook t -32Ot tholesale high retail prices. These high retail prices do not hurt that kind of an operation and they are justified. The service has been rendered and it has to be paid for.

We all knorv of many operations throughout the country today that are working on piece prices, well-displayed merchandise, with all merchandise price-marked. Many of those operations are highly successful and profitable, but only vThsr management has decided that they do not care what somebody else charges for the merchandise. If you are price-conscious, you do not belong in the do-it-yourself business.

The first requisite of n price structure is knorvledge of cost of doing business.

The second is knowledge of hor,v to arrive at a price that rvill return a satisfactory profit. As an industry, u'e do not have cost accounting that will tell us how much it costs to handle a specific type of sale. Eventually we rvill spend the money to get this type of information just as other indnstries have had to.

Proper cost accounting r'rrould tell us how much it costs to handle each line of merchandise and type of sale. For example: Imagine what lvould happen to your operation if rTou were to suddenly cut cement and roofing out of your sales. Then imagine, if you will, how many people you can cut out of your organization because of the decreased sales in those two items.

IJnless your operation is very large, the chances are you will not be able to cut anyone out of your operation. S,tppose you have a volume of $20,000.00 per month and that